Welcome!

Related Topics: Recurring Revenue, Java IoT, Microsoft Cloud, Linux Containers, @CloudExpo, @BigDataExpo, @DevOpsSummit

Recurring Revenue: Blog Post

Apply Agile to App Delivery By @XebiaLabs | @DevOpsSummit [#DevOps]

Companies have turned to Agile, DevOps, automation and Continuous Delivery

Apply Agile to App Delivery to Cut Mistakes

The traditional approach to application delivery - do one big revision or introduce a major new feature over a short period - is rapidly being replaced by a new, faster and smarter approach, Continuous Delivery (CD). The core idea of CD is to create a repeatable, reliable and incrementally improving process for taking software from concept to customer.

CD enables organizations to deliver new features to users as fast and efficiently as possible. The main goal of Continuous Delivery is to enable a constant flow of changes into production via an automated software production line.

Organizations today are under intense pressure to deliver software and value to their businesses and customer faster than ever. That pressure is forcing structural and strategic changes in how companies deliver applications.

Customers Rule?
A major, perhaps ‘the major' source of pressure comes from the customer. Indeed, some believe we have entered the Age of the Customer, where customers rule and companies follow, forcing companies to deliver applications that meet the desires and needs of customers. If companies don't comply rapidly and precisely with what their customers want, they know their competitors will.

Customers today want to be able to use the same application on one or more desktop computers, on one or more mobile devices, and on their social media sites. At the same time, companies must determine how to serve customers' needs and wants while cutting costs and improving efficiencies.

While the customer may be the major vector of change, it is far from being the only one. Internally, companies are wrestling with various change vectors, notably those involving processes, architectures and tools. Innovative companies have already embraced Agile, DevOps, automation and Continuous Delivery.

Those companies want to implement a better way of creating and delivering applications to all customers, across all platforms, all devices and all cloud environments.

The coordination of all those different kinds of applications across all those different platforms not only creates opportunities to serve customers in new ways, it also creates a lot of complexity within organizations. For example, many companies find themselves uniting or seeking to unite teams that typically don't warm to unity: development, QA, operations and release.

Typically, all companies struggle with this basic issue: balancing IT operating costs while freeing up money for new application development. The issue boils down to how best to reduce risk, achieve faster application delivery, and improve the customer experience.

Companies that successfully adopt Continuous Delivery understand the crucial importance of: creating fast feedback throughout the entire chain of DevOps; making fast and small changes to code; and accepting that a massive overhaul of the organization's culture will be necessary.

Having a fast and efficient system of feedback underpins the essence of Continuous Delivery. The faster a company gets feedback from all stakeholders, the less waste it will have in the system. Faster feedback leads to lower costs, potentially better solutions, and happier customers.

Create Better Software
By making fast and small changes to code - based on fast and comprehensive feedback - companies can routinely create better software. IT can quantify results, producing concrete numbers to convince C-level executives that delivering applications faster with higher quality produces better business results.

There's also a very attractive cost benefit of doing things incrementally. A company can fund its Continuous Delivery strategy by paying for one app at a time, and achieving quantifiable results before moving onto the next app. Mistakes are easy and inexpensive to fix.

This incremental approach also reduces the risk factor traditionally associated with software delivery. By releasing faster with smaller increments of functionality, companies don't have to tangle with the software beast that has huge and complex dependencies.

And, bear in mind, none of the benefits of CD will happen overnight. Introducing and streamlining CD requires fundamental, sometimes gut-wrenching changes to the culture of the organizations. Just getting C-level executives to accept the potential merits of CD might take months of vigorous and diplomatic wrangling, reiterating facts ad nauseam, and sitting through one long meeting after another.

The Age of the Customer is touching every facet of corporate life, including application delivery. To respond to the customer-driven demands for better products and services, companies are being forced to change their approach to delivering applications. Pressure from The Customer unleashes other change vectors, notably those involving processes, architectures and tools. Seeking solutions, companies have turned to Agile, DevOps, automation and Continuous Delivery.

More Stories By TJ Randall

TJ Randall is Director of Sales Engineering at XebiaLabs, a provider of application release automation software for enterprises looking to improve the application delivery process.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Latest Stories
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will look at the present state of cloud from the C-level view, and how great companies and rock star executives can use cloud computing to meet their most ambitious and disruptive business ...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...