|By Marketwired .||
|August 5, 2014 02:18 PM EDT||
WASHINGTON, DC -- (Marketwired) -- 08/05/14 -- AFRICA TODAY TV (www.AFRICATODAYTV.COM) begins a nation-wide, five-month market test on MHz Networks, today. The launch of the new network coincides with the first USA-Africa Leaders Summit, to be hosted by the White House in Washington, D.C. August 5 - 6.
The new television channel will be the only independent, public service and educational channel in the U.S. broadcasting a full range of programs direct from Africa. Unfiltered and unedited, AFRICA TODAY TV will feature daily news, current affairs, business, education, arts, music, sports, drama, documentary and feature films.
Ebrahim Rasool, South Africa's Ambassador to the United States, linked the importance of the new TV channel and the historic USA-Africa Leaders' Summit, "The inaugural USA-Africa Summit is a milestone in the Obama Administration's work to develop a stronger relationship, deeper understanding and enhanced communication between the United States and the nations of 21st century Africa. I am pleased that AFRICA TODAY TV offers a new television resource to help African and American leaders build an important bridge between the new Africa and the United States."
Frederick Thomas, founder and president of MHz Networks (WWW.MHZNETWORKS.COM) believes the launch of AFRICA TODAY TV builds on MHz's mission to serve its established audience of 38+ million Americans and international Diaspora in the U.S. He said, "MHz has partnered with Dr. Yaya Moussa and his initiative to develop AFRICA TODAY TV in the U.S., as MHz for 20 years has used its public service broadcasting platform to provide Americans with original, foreign (English subtitled) TV content. AFRICA TODAY TV is a unique addition that will give the diverse nations of Africa the opportunity to connect with the African Diaspora in the U.S. and globally-minded American viewers."
AFRICA TODAY TV is the realization of the vision of Dr. Yaya Moussa who is the founder and president of the new channel. He stated, "It is a great privilege to be associated with the development of this new television network and launch of the American market test. I am grateful to MHz Networks for sharing my goals and passion for Africa and the many friends who encouraged me. More importantly, I trust that African nations will understand the strategic nature of AFRICA TODAY TV and make it a lever of their soft power diplomacy. AFRICA TODAY TV is dedicated to broadcasting the continent's hopes and successes and building bridges between the peoples of the U.S. and Africa. Developing positive perceptions of contemporary Africa and empowering the continent in the United States and on the international stage are our primary objectives."
AFRICA TODAY TV will begin daily, test-market broadcasting on MHz Networks 1 in Washington, DC and on national distribution platforms on August 5.
Subsequently, the channel will expand its broadcast hours with a medium term goal to establish a 24-hour channel in the U.S. during 2015.
Viewers can watch AFRICA TODAY TV on MHz Networks 1 in the Washington, D.C. area at 5 PM EDT weekdays via digital broadcast channel 30.1, Comcast 271, Cox 470, RCN 30, Verizon FiOS 451, Dish Network 8077 and DirecTV 56/2183. Programming premieres on weekends in September.
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