Welcome!

News Feed Item

World Tea Expo & Healthy Beverage Expo Welcome Two Leading Event Talents to Its Team

Samantha Hammer-Mitchell, Brooke Mathewson Join F+W's Beverage Community

LAS VEGAS, Aug. 5, 2014 /PRNewswire/ -- Joining a leading-edge team of conference managers and tea and healthy beverage authorities, Samantha Hammer-Mitchell is the new event director and Brooke Mathewson the new senior manager for operations of World Tea Expo and Healthy Beverage Expo.

World Tea Expo (#WorldTeaExpo and #WTE15), May 6 – 8, 2015, is the most prominent educational event for the industry and a launching pad for hundreds of new products into the marketplace. Healthy Beverage Expo (#HealthyBevExpo and #HBE15), May 6 – 7, 2015, is dedicated to supporting and fueling the healthy drink segment of the beverage market. Both events are set for the Long Beach Convention & Entertainment Center in Long Beach, Calif. Details are available at WorldTeaExpo.com and HealthyBeverageExpo.com.

World Tea Expo Advisory Board member Manjiv Jayakumar, the president of QTrade Teas & Herbs, the largest supplier of organic and fair trade tea in North America, says, "The tea community is pleased to welcome Samantha and Brooke, and we're enthusiastic about the future of World Tea Expo. We know Sam and Brooke's years of conference management experience can only further propel the dynamic community that's been created through World Tea Expo. Our company looks forward to working with them in 2015 and beyond."

Recent Healthy Beverage Expo presenter, Harold Goldstein, Ph.D., executive director of the California Center for Public Health Advocacy, which builds and supports policy reforms at the state and local levels, says, "Healthy Beverage Expo is an important event that can help fuel the segment for manufacturers and benefit consumers. So it's a boost to see seasoned event professionals like Sam and Brooke join the Expo to raise the bar. I anticipate exciting programs from the Healthy Beverage Expo team, working in consultation with the advisory board, as they grow the event, cultivate the marketplace and expand the community, too."

David Blansfield, president of F+W, organizer of the expos, shares, "It's wonderful news for F+W and for the beverage community to be bringing such talented professionals like Samantha and Brooke to our team. They both worked at the shows earlier this year in Long Beach, Calif., and they told me they were very impressed with everything about the events, especially the passion of the vendors, the active engagement of the buyers, and the great job our team does in putting on these shows. We're fortunate for Sam and Brooke to join us, but they're fortunate to be joining such a wonderful team and working on these terrific events, too."

As a career professional in event management, Hammer-Mitchell brings 20 years of experience producing global tradeshows and conferences with a commitment to creating business- and community-enhancing opportunities. "I'm excited to be a part of the tea and healthy beverage industries, working with a strong, established event management group and advisory board members – leaders from these industries," says Hammer-Mitchell. "My focus is to build upon the group's mission to create value and increase commerce for the thousands of international attendees, sponsors and exhibitors of the co-located expos. I look forward to supporting the members of our communities, while strengthening partnerships for collective, maximum growth."

Prior to World Tea Expo and Healthy Beverage Expo, Hammer-Mitchell held key event management positions, beginning in 1994 with Mecklermedia Corporation and its Internet World conference. She went on to hold senior event operations roles at: Penton Media, a leading business information brand; Jupitermedia, a global provider of original information and images for I.T., business and creative professionals; and Incisive Media, a B2B information provider, serving a wide range of financial, business technology and professional services markets globally. In addition, she operated a successful event consulting business, where she guided conferences and trade shows to greater success, including F+W's Digital Book World Conference & Expo.

Mathewson, as senior event manager for World Tea Expo and Healthy Beverage Expo, will be directly responsible for event operations and logistics. "World Tea Expo and Healthy Beverage Expo play critical roles for the communities they serve, and I'm excited to bring my operations experience to such vital shows," says Mathewson. "Working on events that foster education and the growth of industries as global and as important as these will be especially gratifying." For the past eight years, Mathewson managed and executed hundreds of events, ranging from consumer conventions with thousands of attendees to educational retreats and cruises. She has extensive experience managing complex events where education, learning, and on-site commerce all come together for the benefit of exhibitors, buyers and enthusiasts.

The combined World Tea Expo and Healthy Beverage Expo leadership team, and their contact information, follows:

Event Management

Event, Community and Competition Sales & Marketing

World Tea Academy

World Tea News

About The Beverage Group, a division of F+W, A Content + eCommerce Company

The Beverage Group, a division of F+W, is an integrated media company dedicated to providing business solutions to the global beverage industry. Events include: Healthy Beverage Expo and World Tea Expo. The Beverage Group also produces the North American Tea Championship, World Tea Academy and World Tea News. F+W serves 20 Million consumers annually via the Company's print portfolio, ecommerce stores, extensive online education programs, trade and consumer events, popular consumer catalog brands, nationally-broadcast TV programs and more, all in service of passionate niche communities of professionals and enthusiasts. (fwmedia.com)

SOURCE The Beverage Group, a division of F+W, A Content + eCommerce Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
For years the world's most security-focused and distributed organizations - banks, military/defense agencies, global enterprises - have sought to adopt cloud technologies that can reduce costs, future-proof against data growth, and improve user productivity. The challenges of cloud transformation for these kinds of secure organizations have centered around data security, migration from legacy systems, and performance. In our presentation, we will discuss the notion that cloud computing, properl...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.