Welcome!

News Feed Item

World Tea Expo & Healthy Beverage Expo Welcome Two Leading Event Talents to Its Team

Samantha Hammer-Mitchell, Brooke Mathewson Join F+W's Beverage Community

LAS VEGAS, Aug. 5, 2014 /PRNewswire/ -- Joining a leading-edge team of conference managers and tea and healthy beverage authorities, Samantha Hammer-Mitchell is the new event director and Brooke Mathewson the new senior manager for operations of World Tea Expo and Healthy Beverage Expo.

World Tea Expo (#WorldTeaExpo and #WTE15), May 6 – 8, 2015, is the most prominent educational event for the industry and a launching pad for hundreds of new products into the marketplace. Healthy Beverage Expo (#HealthyBevExpo and #HBE15), May 6 – 7, 2015, is dedicated to supporting and fueling the healthy drink segment of the beverage market. Both events are set for the Long Beach Convention & Entertainment Center in Long Beach, Calif. Details are available at WorldTeaExpo.com and HealthyBeverageExpo.com.

World Tea Expo Advisory Board member Manjiv Jayakumar, the president of QTrade Teas & Herbs, the largest supplier of organic and fair trade tea in North America, says, "The tea community is pleased to welcome Samantha and Brooke, and we're enthusiastic about the future of World Tea Expo. We know Sam and Brooke's years of conference management experience can only further propel the dynamic community that's been created through World Tea Expo. Our company looks forward to working with them in 2015 and beyond."

Recent Healthy Beverage Expo presenter, Harold Goldstein, Ph.D., executive director of the California Center for Public Health Advocacy, which builds and supports policy reforms at the state and local levels, says, "Healthy Beverage Expo is an important event that can help fuel the segment for manufacturers and benefit consumers. So it's a boost to see seasoned event professionals like Sam and Brooke join the Expo to raise the bar. I anticipate exciting programs from the Healthy Beverage Expo team, working in consultation with the advisory board, as they grow the event, cultivate the marketplace and expand the community, too."

David Blansfield, president of F+W, organizer of the expos, shares, "It's wonderful news for F+W and for the beverage community to be bringing such talented professionals like Samantha and Brooke to our team. They both worked at the shows earlier this year in Long Beach, Calif., and they told me they were very impressed with everything about the events, especially the passion of the vendors, the active engagement of the buyers, and the great job our team does in putting on these shows. We're fortunate for Sam and Brooke to join us, but they're fortunate to be joining such a wonderful team and working on these terrific events, too."

As a career professional in event management, Hammer-Mitchell brings 20 years of experience producing global tradeshows and conferences with a commitment to creating business- and community-enhancing opportunities. "I'm excited to be a part of the tea and healthy beverage industries, working with a strong, established event management group and advisory board members – leaders from these industries," says Hammer-Mitchell. "My focus is to build upon the group's mission to create value and increase commerce for the thousands of international attendees, sponsors and exhibitors of the co-located expos. I look forward to supporting the members of our communities, while strengthening partnerships for collective, maximum growth."

Prior to World Tea Expo and Healthy Beverage Expo, Hammer-Mitchell held key event management positions, beginning in 1994 with Mecklermedia Corporation and its Internet World conference. She went on to hold senior event operations roles at: Penton Media, a leading business information brand; Jupitermedia, a global provider of original information and images for I.T., business and creative professionals; and Incisive Media, a B2B information provider, serving a wide range of financial, business technology and professional services markets globally. In addition, she operated a successful event consulting business, where she guided conferences and trade shows to greater success, including F+W's Digital Book World Conference & Expo.

Mathewson, as senior event manager for World Tea Expo and Healthy Beverage Expo, will be directly responsible for event operations and logistics. "World Tea Expo and Healthy Beverage Expo play critical roles for the communities they serve, and I'm excited to bring my operations experience to such vital shows," says Mathewson. "Working on events that foster education and the growth of industries as global and as important as these will be especially gratifying." For the past eight years, Mathewson managed and executed hundreds of events, ranging from consumer conventions with thousands of attendees to educational retreats and cruises. She has extensive experience managing complex events where education, learning, and on-site commerce all come together for the benefit of exhibitors, buyers and enthusiasts.

The combined World Tea Expo and Healthy Beverage Expo leadership team, and their contact information, follows:

Event Management

Event, Community and Competition Sales & Marketing

World Tea Academy

World Tea News

About The Beverage Group, a division of F+W, A Content + eCommerce Company

The Beverage Group, a division of F+W, is an integrated media company dedicated to providing business solutions to the global beverage industry. Events include: Healthy Beverage Expo and World Tea Expo. The Beverage Group also produces the North American Tea Championship, World Tea Academy and World Tea News. F+W serves 20 Million consumers annually via the Company's print portfolio, ecommerce stores, extensive online education programs, trade and consumer events, popular consumer catalog brands, nationally-broadcast TV programs and more, all in service of passionate niche communities of professionals and enthusiasts. (fwmedia.com)

SOURCE The Beverage Group, a division of F+W, A Content + eCommerce Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...