Welcome!

News Feed Item

World Tea Expo & Healthy Beverage Expo Welcome Two Leading Event Talents to Its Team

Samantha Hammer-Mitchell, Brooke Mathewson Join F+W's Beverage Community

LAS VEGAS, Aug. 5, 2014 /PRNewswire/ -- Joining a leading-edge team of conference managers and tea and healthy beverage authorities, Samantha Hammer-Mitchell is the new event director and Brooke Mathewson the new senior manager for operations of World Tea Expo and Healthy Beverage Expo.

World Tea Expo (#WorldTeaExpo and #WTE15), May 6 – 8, 2015, is the most prominent educational event for the industry and a launching pad for hundreds of new products into the marketplace. Healthy Beverage Expo (#HealthyBevExpo and #HBE15), May 6 – 7, 2015, is dedicated to supporting and fueling the healthy drink segment of the beverage market. Both events are set for the Long Beach Convention & Entertainment Center in Long Beach, Calif. Details are available at WorldTeaExpo.com and HealthyBeverageExpo.com.

World Tea Expo Advisory Board member Manjiv Jayakumar, the president of QTrade Teas & Herbs, the largest supplier of organic and fair trade tea in North America, says, "The tea community is pleased to welcome Samantha and Brooke, and we're enthusiastic about the future of World Tea Expo. We know Sam and Brooke's years of conference management experience can only further propel the dynamic community that's been created through World Tea Expo. Our company looks forward to working with them in 2015 and beyond."

Recent Healthy Beverage Expo presenter, Harold Goldstein, Ph.D., executive director of the California Center for Public Health Advocacy, which builds and supports policy reforms at the state and local levels, says, "Healthy Beverage Expo is an important event that can help fuel the segment for manufacturers and benefit consumers. So it's a boost to see seasoned event professionals like Sam and Brooke join the Expo to raise the bar. I anticipate exciting programs from the Healthy Beverage Expo team, working in consultation with the advisory board, as they grow the event, cultivate the marketplace and expand the community, too."

David Blansfield, president of F+W, organizer of the expos, shares, "It's wonderful news for F+W and for the beverage community to be bringing such talented professionals like Samantha and Brooke to our team. They both worked at the shows earlier this year in Long Beach, Calif., and they told me they were very impressed with everything about the events, especially the passion of the vendors, the active engagement of the buyers, and the great job our team does in putting on these shows. We're fortunate for Sam and Brooke to join us, but they're fortunate to be joining such a wonderful team and working on these terrific events, too."

As a career professional in event management, Hammer-Mitchell brings 20 years of experience producing global tradeshows and conferences with a commitment to creating business- and community-enhancing opportunities. "I'm excited to be a part of the tea and healthy beverage industries, working with a strong, established event management group and advisory board members – leaders from these industries," says Hammer-Mitchell. "My focus is to build upon the group's mission to create value and increase commerce for the thousands of international attendees, sponsors and exhibitors of the co-located expos. I look forward to supporting the members of our communities, while strengthening partnerships for collective, maximum growth."

Prior to World Tea Expo and Healthy Beverage Expo, Hammer-Mitchell held key event management positions, beginning in 1994 with Mecklermedia Corporation and its Internet World conference. She went on to hold senior event operations roles at: Penton Media, a leading business information brand; Jupitermedia, a global provider of original information and images for I.T., business and creative professionals; and Incisive Media, a B2B information provider, serving a wide range of financial, business technology and professional services markets globally. In addition, she operated a successful event consulting business, where she guided conferences and trade shows to greater success, including F+W's Digital Book World Conference & Expo.

Mathewson, as senior event manager for World Tea Expo and Healthy Beverage Expo, will be directly responsible for event operations and logistics. "World Tea Expo and Healthy Beverage Expo play critical roles for the communities they serve, and I'm excited to bring my operations experience to such vital shows," says Mathewson. "Working on events that foster education and the growth of industries as global and as important as these will be especially gratifying." For the past eight years, Mathewson managed and executed hundreds of events, ranging from consumer conventions with thousands of attendees to educational retreats and cruises. She has extensive experience managing complex events where education, learning, and on-site commerce all come together for the benefit of exhibitors, buyers and enthusiasts.

The combined World Tea Expo and Healthy Beverage Expo leadership team, and their contact information, follows:

Event Management

Event, Community and Competition Sales & Marketing

World Tea Academy

World Tea News

About The Beverage Group, a division of F+W, A Content + eCommerce Company

The Beverage Group, a division of F+W, is an integrated media company dedicated to providing business solutions to the global beverage industry. Events include: Healthy Beverage Expo and World Tea Expo. The Beverage Group also produces the North American Tea Championship, World Tea Academy and World Tea News. F+W serves 20 Million consumers annually via the Company's print portfolio, ecommerce stores, extensive online education programs, trade and consumer events, popular consumer catalog brands, nationally-broadcast TV programs and more, all in service of passionate niche communities of professionals and enthusiasts. (fwmedia.com)

SOURCE The Beverage Group, a division of F+W, A Content + eCommerce Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.