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Unity Manufacturing and Electra Sales Join Forces in North Texas

GARLAND, Texas, Aug. 5, 2014 /PRNewswire/ -- Unity Manufacturing President Rick Buferd announced today a new strategic partnership with Electra Sales (Irving, Texas) as the company's exclusive manufacturer representative for wholesale electrical distributors in North, East and West Texas.

"We're focused on growing our business in North Texas," said Buferd. "With their extensive relationships, synergistic portfolio, broad range of expertise and demonstrated ability to drive growth for their manufacturers, the team at Electra Sales will put us in a position to expand our reach and better serve our growing customer base."

"It is an honor to be selected to represent Unity Manufacturing," remarked Electra Sales Partner Bob Easterlin. "Our companies share a similar vision for the future and I'm confident we have the right team in place to take us there."

"This is a win-win-win situation," said company partner Jerry Slagle. "Customers will benefit from Unity's significant amount of local inventory and local custom manufacturing capabilities. Unity will benefit by having a larger salesforce on the ground. Electra Sales will benefit by having a more complete range of lines to offer to our distributors."

"This is more like an expansion rather than a transition," said Unity Chief Operating Officer Cullen York. "Customers who like working directly with our inside sales team will be able to continue to do so without any change. Customers who like to work directly with Electra Sales will now be able to place their Unity orders at the same time."

Electra Sales assumes their responsibilities today.

Unity Manufacturing was founded in 1970 and is a leading independent manufacturer of metal electrical enclosures based in Garland, Texas, just north of the Dallas-Fort Worth metroplex. Rick Buferd is President. Richard Buferd III is Chief Financial Officer. Cullen York is Chief Operating Officer. Additional information is available at www.unitymfg.com.

Electra Sales was founded in 1977 and represents many of the industry's most notable brands including Bridgeport, Electri-Flex, Intermatic, Phillips, and now, Unity Manufacturing. Bob Easterlin and Jerry Slagle are Partners. Additional information is available at www.electrasales.net.

For more information, contact:
Wayne Goodwin
Press Representative
[email protected]

SOURCE Unity Manufacturing

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