|By Kevin Benedict||
|August 9, 2014 10:00 AM EDT||
My friend and colleague, the Chief Technologist of Studio 13 at Cognizant, Peter Rogers, shares his insights on digital transformation and mobile strategies in this guest post. He digs deep into the technologies involved in a digital transformation and the role of mobility? This article is a real geekfest so be prepared to think and learn!
There is something strange in the air...like that feeling before a storm. You can feel the electric charge in the atmosphere and that anticipation of the mother of all storms, but, nothing comes. Instead there is just a prolonged feeling of anticipation of something coming down the line that will change everything. This is how it feels with "digital transformation" in the vast majority of companies across Europe today.
The first problem is what exactly is "digital." For all intents and purposes a company has to define their own meaning for "digital." Most of the definitions I have found seem to hinge around the core concepts of Multi-Channel or even Omni-Channel support for emerging business and technology interfaces. This definition seems to go in a few different directions which may sound familiar:
- Responsive Web Design being used to hit every channel possible
- Mobile-First approach being used to target the mobile device demographic first
- Something called 'Beyond-Mobile-First', which seems to end up in a debate about Internet of Things and touching on Google Glass
Let's now take a look at a few of the trends in mobility today and how they relate to digital transformation. There are strong movements in mobility towards the concepts of backbone and angular due to the fact they are HTML5 frameworks that offer built in governance. Certainly there is a growing realization that the "30 second App" market is dead and we should instead be focusing on what happens 6 months down the line. Life cycle management is the new "30 second App" and that means frameworks need to support built in governance.
Architecturally speaking, best practices are an API driven approach with a 4-tier architecture supporting data transformation and high end scalability. Whilst many people are looking at accelerators for both the client tier and the service tier (cross platform code, design time APIs, App Factories, templates, Cloud Build farms, intelligent next generation scripting languages and Cloud cross-compilation), we often forget about the data itself.
Angular teaches us not only about Test Driven Development but also of the importance of Data Driven Development which means a data model is agreed upfront and then a globalized development team can work independently against the same data contract. Just as important is the data transformation tier, as championed by companies like MoovWeb with their Responsive Delivery solution powered by Tritium.
I often talk about Mobile Backend as a Service as a Cloud technology but I realized I have been underselling it from a business potential. Digital Transformation will need to be enacted through an actualization of Omni-Channel that strongly takes into account the socialization and connectedness of people, powered by a duology of API Gateways and Mobile Backend as a Service.
I have identified three key factors in a digital practice:
- First the biggest challenge is the organizational, political and human effects of a digital transformation.
- Second, you have to find the right experts in the field (Social, Mobile, Analytics, Cloud, Business Process Management, Technology, Strategy, Data Transformation) and elevate your current thought process up. The easy solution is of course just to downscale your thoughts and pick anti-expert generalists who view everything on a lower level of cognitive reasoning. I can see lots of organizations sadly settling for this approach and getting average results.
- Third you need to define the channels that you are actually targeting and the love you wish to give them.
Does this sound like your definition of a Digital Transformation and Mobile Strategy, "Multi-channel powered by Responsive Web Design (RWD) or Responsive Design with Server Side Components (RESS) for all the different channel end points. This is achieved by pushing a common presentational layer to all the clients and then allowing the client to adapt it using media queries. RESS allows for a mixture of adaptive and responsive behavior by adding in device families and adaptive knowledge which is shared between the client and the server." If this is your definition, then there is more work to do. Here are some reasons.
Mobile-First made people optimize for the mobile end point first, which had the tangible benefit that the other endpoints are all optimized as a result. However, with the advent of the Internet of Things people are already thinking about "next channels."
The Internet of Things is about the ambient quantification and associated predictive analytics applied to the Big Data models that will couple Artificial Intelligence systems to subsequently guide your life choices. If you think that sounds like mumbo jumbo then just wait till your watch warns you of your blood sugar level.
Future channels include: automobiles; implicit wearable devices; explicit wearable devices; virtual reality devices; TVs; game consoles; eReaders; low end tablets; advertising boards; and even clothing. I actually had a programmable T-Shirt from CyberPunk 15 years ago - you could program different sequences which looked amazing in nightclubs (at least to me).
You need to choose the channel end points which are of interest to you and not all will be initially successful which is why you need to employ the guidance of technology strategists. Explicit wearable devices like Google Glass are financially prohibitive and the implicit wearable device market is fragmented without a clear leader. The automotive market for apps is not in a good shape due to the financial cost of getting an application released due to security sign-offs. Smart TVs seem to offer a bad form of widgets which you cannot interact with very well and the Angry Birds TV App looks quite prohibitive to one's health.
I therefore propose the following definition of an effective digital strategy:
"Transient Omni-channel with dedicated channels for most of the following: desktop; mobile; tablets; eReaders; wearables; TVs; automobiles; and PoS. The correct channels are chosen by a business consultant who can accurately map your business model with appropriate technology predication. Builds on top of Cloud-First, Mobile-First, but adds in optimized end-point specific rendering for new channels like small screen wearables. This is achieved by the client pulling data through APIs to offer the very best experience; as opposed to the server pushing non-optimized presentational layers. Powered by a 4-tier architecture that utilizes API Gateways, Mobile Backend as a Service, data transformation and data virtualization. Customer Experience Management works in tandem with Customer Relationship Management to deliver Digital Enterprise Platforms. A focus on connected people and the new business models associated with that brave new world. The experience of the people is key and the way you connect to them and gauge their reactions should shape your business if you are to be successful"
~Peter Rogers, Chief Technologist, Studio 13, Cognizant
Writer, Speaker, Editor
Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Browse the Mobile Solution Directory
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
Mar. 26, 2017 12:30 AM EDT Reads: 5,141
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
Mar. 26, 2017 12:30 AM EDT Reads: 2,864
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 26, 2017 12:30 AM EDT Reads: 1,794
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 26, 2017 12:15 AM EDT Reads: 693
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Mar. 26, 2017 12:00 AM EDT Reads: 4,079
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 26, 2017 12:00 AM EDT Reads: 1,672
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
Mar. 25, 2017 11:15 PM EDT Reads: 2,900
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Jared Parker, Director of Financial Services at Kinetica, will discuss how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich inf...
Mar. 25, 2017 10:45 PM EDT Reads: 3,597
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Mar. 25, 2017 09:45 PM EDT Reads: 3,543
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 25, 2017 08:45 PM EDT Reads: 2,740
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
Mar. 25, 2017 08:45 PM EDT Reads: 5,915
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
Mar. 25, 2017 06:15 PM EDT Reads: 2,555
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 25, 2017 05:15 PM EDT Reads: 1,922
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Mar. 25, 2017 04:00 PM EDT Reads: 487
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle.
Mar. 25, 2017 04:00 PM EDT Reads: 2,826