Welcome!

News Feed Item

Tapjoy Acquires 5Rocks, A Leader In Analytics And Marketing Automation

Acquisition repositions Tapjoy as the 'app-tech' leader with a complete monetization and LTV maximization platform for mobile apps

SAN FRANCISCO and SEOUL, South Korea, Aug. 6, 2014 /PRNewswire/ -- Tapjoy, a leading mobile ad-tech and monetization platform, today announced it has acquired 5Rocks, a Lifetime Value (LTV) maximization, analytics and marketing automation platform built by a world-class team of industry leaders in Korea. Terms of the deal were not disclosed.

Tapjoy Inc. logo.

The acquisition transforms Tapjoy into a complete ad-tech and app-tech solution for driving revenue and LTV maximization for app developers. By combining its industry-leading mobile advertising technology with 5Rocks' predictive analytics and marketing automation services, Tapjoy now offers the best mobile analytics, marketing automation and ad-based monetization solutions that are purpose-built for mobile freemium app developers, all in one SDK.

Best known for its data science expertise, deep reporting, predictive analytics and mobile Customer Relationship Management (mCRM) platform, 5Rocks is the analytics solution of choice for many of the largest game developers in Korea and Japan. The 5Rocks platform uses robust data algorithms to offer detailed analytics and actionable insights into the real-time behaviors of mobile app users, enabling developers to seamlessly customize their in-app experience and manage segments of players differently according to real-time metrics. By combining this solution with its nGen ad monetization platform, Tapjoy will drive enhanced customer engagement, superior in-app purchase performance, and market leading ad-based monetization offerings for mobile app publishers. 

"The acquisition of 5Rocks is a transformative moment for Tapjoy, as the combined platforms allow us to quickly integrate best-in-class publisher analytics and insights with the industry's leading mobile ad platform to create what we call an 'app-tech' solution for mobile publishers," said Steve Wadsworth, president and CEO of Tapjoy. "5Rocks' services are complementary to what we have built at Tapjoy, and our combined platforms and team will have the technology, products and expertise to increase advertising effectiveness and help further define the future of app engagement and monetization services."

Tapjoy's SDK and rewarded ad model has been widely adopted by freemium app developers, with a monthly reach in excess of 450 million global monthly active users. Tapjoy's app partners will soon benefit from not only industry leading ad-based revenue through its rewarded ad solution, but also from the most powerful mobile analytics and mCRM tools on the market. By integrating 5Rocks, Tapjoy will allow publishers using its nGen monetization platform to identify high-value, highly engaged or at-risk user groups and deliver appropriate messages and advertising offers that help drive maximum value from their users. For example, publishers will be able to create automated campaigns to serve specific advertising offers to custom user groups based on recent behaviors such as whether they've made an in-app purchase, the number of sessions they've completed in the last month, or any other custom criteria that a given publisher may deem an important qualifier for a given marketing message or ad placement.  

The 5Rocks' platform offers a comprehensive feature set, including: an incredibly strong User Segmentation engine that can define segments by users' purchase history, geographical region, device type and other criteria; flexible Cohort Analysis enabling publishers to group users by in-app behavior, purchase patterns, social activity, referral channel and more; A/B Testing tools to test the effectiveness of marketing campaigns; an automatic alert system to notify developers when it detects anomalies in their data such as a sudden loss of active users or a big jump in revenue; and more. 

"Our mission at 5Rocks has always been to enable the world's leading mobile game developers to maximize the life-time value of their users. As we looked at expanding our technology we needed a leading global platform and top sales team, and it was obvious that Tapjoy was the perfect partner," said Changsu Lee, CEO and founder of 5Rocks. "Having an innovative and award-winning Silicon Valley company acquire a Korean start-up validates our hard work and technological leadership in Korea.  We're very excited to join the Tapjoy family, and we look forward to continuing to improve the ways app developers across the globe identify and monetize their high-value users."

Mr. Lee and the entire 5Rocks team are joining the Tapjoy organization effective immediately. Mr. Lee will assume the role of vice president of publisher analytics and insights. 

"With 5Rocks, Tapjoy adds a renowned analytics and insights offering, a sophisticated technology solution, and world-class development talent," added Wadsworth. "5Rocks' founders have built a tremendous team, and we are excited to welcome them to Tapjoy. Every member of the 5Rocks team has deep, relevant industry experience, and they have been solely focused on creating a superior mobile game analytics platform for several years. This is a big win for our publishing partners, who will now have industry leading analytics and monetization technology and capabilities all through a single SDK integration."

The 5Rocks solution will be fully integrated into Tapjoy's nGen Platform in Q4 2014.    

For additional information about this acquisition, please visit:  http://blog.tapjoy.com/companyupdates/tapjoy-acquires-5rocks/ ‎

About Tapjoy

As the mobile industry's leading app-tech company, Tapjoy's mission is to maximize value for app developers through ad-based monetization and industry leading analytic solutions. Tapjoy drives revenue for mobile app developers through advertising and uses data from their apps to serve the right engagement to the right user at the right moment. Tapjoy's global reach is currently more than 450MM monthly active users. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

© 2014 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

Logo - http://photos.prnewswire.com/prnh/20120731/LA49747LOGO

SOURCE Tapjoy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.