Welcome!

News Feed Item

Tapjoy Acquires 5Rocks, A Leader In Analytics And Marketing Automation

Acquisition repositions Tapjoy as the 'app-tech' leader with a complete monetization and LTV maximization platform for mobile apps

SAN FRANCISCO and SEOUL, South Korea, Aug. 6, 2014 /PRNewswire/ -- Tapjoy, a leading mobile ad-tech and monetization platform, today announced it has acquired 5Rocks, a Lifetime Value (LTV) maximization, analytics and marketing automation platform built by a world-class team of industry leaders in Korea. Terms of the deal were not disclosed.

Tapjoy Inc. logo.

The acquisition transforms Tapjoy into a complete ad-tech and app-tech solution for driving revenue and LTV maximization for app developers. By combining its industry-leading mobile advertising technology with 5Rocks' predictive analytics and marketing automation services, Tapjoy now offers the best mobile analytics, marketing automation and ad-based monetization solutions that are purpose-built for mobile freemium app developers, all in one SDK.

Best known for its data science expertise, deep reporting, predictive analytics and mobile Customer Relationship Management (mCRM) platform, 5Rocks is the analytics solution of choice for many of the largest game developers in Korea and Japan. The 5Rocks platform uses robust data algorithms to offer detailed analytics and actionable insights into the real-time behaviors of mobile app users, enabling developers to seamlessly customize their in-app experience and manage segments of players differently according to real-time metrics. By combining this solution with its nGen ad monetization platform, Tapjoy will drive enhanced customer engagement, superior in-app purchase performance, and market leading ad-based monetization offerings for mobile app publishers. 

"The acquisition of 5Rocks is a transformative moment for Tapjoy, as the combined platforms allow us to quickly integrate best-in-class publisher analytics and insights with the industry's leading mobile ad platform to create what we call an 'app-tech' solution for mobile publishers," said Steve Wadsworth, president and CEO of Tapjoy. "5Rocks' services are complementary to what we have built at Tapjoy, and our combined platforms and team will have the technology, products and expertise to increase advertising effectiveness and help further define the future of app engagement and monetization services."

Tapjoy's SDK and rewarded ad model has been widely adopted by freemium app developers, with a monthly reach in excess of 450 million global monthly active users. Tapjoy's app partners will soon benefit from not only industry leading ad-based revenue through its rewarded ad solution, but also from the most powerful mobile analytics and mCRM tools on the market. By integrating 5Rocks, Tapjoy will allow publishers using its nGen monetization platform to identify high-value, highly engaged or at-risk user groups and deliver appropriate messages and advertising offers that help drive maximum value from their users. For example, publishers will be able to create automated campaigns to serve specific advertising offers to custom user groups based on recent behaviors such as whether they've made an in-app purchase, the number of sessions they've completed in the last month, or any other custom criteria that a given publisher may deem an important qualifier for a given marketing message or ad placement.  

The 5Rocks' platform offers a comprehensive feature set, including: an incredibly strong User Segmentation engine that can define segments by users' purchase history, geographical region, device type and other criteria; flexible Cohort Analysis enabling publishers to group users by in-app behavior, purchase patterns, social activity, referral channel and more; A/B Testing tools to test the effectiveness of marketing campaigns; an automatic alert system to notify developers when it detects anomalies in their data such as a sudden loss of active users or a big jump in revenue; and more. 

"Our mission at 5Rocks has always been to enable the world's leading mobile game developers to maximize the life-time value of their users. As we looked at expanding our technology we needed a leading global platform and top sales team, and it was obvious that Tapjoy was the perfect partner," said Changsu Lee, CEO and founder of 5Rocks. "Having an innovative and award-winning Silicon Valley company acquire a Korean start-up validates our hard work and technological leadership in Korea.  We're very excited to join the Tapjoy family, and we look forward to continuing to improve the ways app developers across the globe identify and monetize their high-value users."

Mr. Lee and the entire 5Rocks team are joining the Tapjoy organization effective immediately. Mr. Lee will assume the role of vice president of publisher analytics and insights. 

"With 5Rocks, Tapjoy adds a renowned analytics and insights offering, a sophisticated technology solution, and world-class development talent," added Wadsworth. "5Rocks' founders have built a tremendous team, and we are excited to welcome them to Tapjoy. Every member of the 5Rocks team has deep, relevant industry experience, and they have been solely focused on creating a superior mobile game analytics platform for several years. This is a big win for our publishing partners, who will now have industry leading analytics and monetization technology and capabilities all through a single SDK integration."

The 5Rocks solution will be fully integrated into Tapjoy's nGen Platform in Q4 2014.    

For additional information about this acquisition, please visit:  http://blog.tapjoy.com/companyupdates/tapjoy-acquires-5rocks/ ‎

About Tapjoy

As the mobile industry's leading app-tech company, Tapjoy's mission is to maximize value for app developers through ad-based monetization and industry leading analytic solutions. Tapjoy drives revenue for mobile app developers through advertising and uses data from their apps to serve the right engagement to the right user at the right moment. Tapjoy's global reach is currently more than 450MM monthly active users. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

© 2014 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

Logo - http://photos.prnewswire.com/prnh/20120731/LA49747LOGO

SOURCE Tapjoy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software securi...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, will discuss new ways of thinking and the approaches needed to address the emerging challenges of securit...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
In his session at 20th Cloud Expo, Chris Carter, CEO of Approyo, will discuss the basic set up and solution for an SAP solution in the cloud and what it means to the viability of your company. Chris Carter is CEO of Approyo. He works with business around the globe, to assist them in their journey to the usage of Big Data in the forms of Hadoop (Cloudera and Hortonwork's) and SAP HANA. At Approyo, we support firms who are looking for knowledge to grow through current business process, where even...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions with...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.