Welcome!

News Feed Item

Endsleigh Insurance Services Adopts SessionCam Session Replay to Augment Customer Service and Satisfaction Initiatives

Detailed Replays of Visitor Journeys on the Endsleigh Website Enable Endsleigh to Improve Its Customers' Online Experience, Optimise the Presentation of Information, and Deliver Innovative, Customer-Led Services Within Its Operation

NORWICH, UNITED KINGDOM--(Marketwired - August 06, 2014) - Endsleigh, the UK's number one student gadget insurance provider for students, graduates and young professionals, is using SessionCam advanced session replay technology to provide crucial insight into how customers are interacting with its website. By studying detailed replays of customer visits to www.endsleigh.co.uk, Endsleigh's web team can see which areas of the website are performing well, quickly identify and implement website enhancements to improve its customers' online experience.

SessionCam replays have also helped the Endsleigh digital team improve their understanding of the customer personas present within its target markets, helping them to tailor the user experience and information architecture to these unique requirements.

"SessionCam has enabled us to pinpoint specific, customer-focused website enhancements based on their actual website interactions with us. This accelerates innovation and means we can continually deliver meaningful improvements to the services we offer our customers," said Boyden Manns, head of customer insight at Endsleigh. "SessionCam is a great product backed up by excellent service. I've never seen a digital marketing technology deliver such a fast return on investment."

Like most insurers, Endsleigh interacts with its customers on multiple channels: web, mobile, social media, email, voice and webchat. These channels are supported by operational delivery teams that support customers as they move seamlessly across these online and offline channels. When shopping for insurance, online customers are asked to supply a variety of information and sometimes, for whatever reason, they abandon a quote before completing it. Before using SessionCam, if a potential customer dropped out of a quotation process, they would likely be lost without coming to the attention of Endsleigh's online marketing team.

To address this opportunity, Endsleigh uses SessionCam to automatically identify customer quotations and shopping basket abandonment during website visits. The system flags these events in real time and sends them to Endsleigh's call centre for action by customer service agents, who can connect with the customer and help them complete their transaction.

"This is an excellent example of how our session replay technology can go beyond improving the online customer experience to actively assist customers on the spot at the time they need it most," said Kevin Goodings, CEO of SessionCam. "This focused initiative enables Endsleigh to derive huge incremental value from its web marketing efforts and existing infrastructure." 

ABOUT ENDSLEIGH
Endsleigh is the trusted brand for student insurance, and the only insurance provider recommended by NUS. Endsleigh is an independent intermediary specialising in the provision of insurance and financial products for career people. Originally founded in 1965 to serve the student market, Endsleigh has since broadened its products and services for graduates and professionals, as well as being the preferred insurance supplier for a variety of trade unions and professional organisations. The company offers a wide range of services including motor, home and travel insurance. Endsleigh also offers business insurance through Endsleigh's Business team and financial advice through the Endsleigh Financial Advice team.

ABOUT SESSIONCAM
SessionCam is the most advanced session replay technology for recording customer activity on a website. SessionCam addresses a growing range of applications that include website design and usability testing; optimising conversion; improving customer support; and evidencing legal, compliance and regulatory controls. SessionCam enables businesses to record customer activity on a website and replay a video-like recording of the interaction that shows mouse movement, page scrolling, form-based data entry and mobile gestures in the context the actual web page design and content for that session. SessionCam can also aggregate recorded data to generate heatmaps and analyse conversion funnels. Learn more at www.sessioncam.com, and follow SessionCam on facebook.com/sessioncam and Twitter @sessioncam.

ABOUT SERVICETICK
SessionCam is a product of ServiceTick, an innovator of technologies for customer insight and the leading developer of solutions for post-call IVR surveys, web surveys, email surveys and SMS surveys in the UK. Using ServiceTick's market-leading services, companies can break down the traditional barriers between web, branch and call centres by generating immediate and actionable multichannel customer feedback. ServiceTick is privately held and located in Norwich, England, the eastern hub of the Tech City UK Corridor - Europe's fastest-growing tech cluster. To learn more, visit www.servicetick.com.

Image Available: http://www.marketwire.com/library/MwGo/2014/8/6/11G019618/Images/endsleigh-939990148009.jpg

Media contact:
Tim Cox
ZingPR for SessionCam
+1-650-369-7784
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
Enterprises are universally struggling to understand where the new tools and methodologies of DevOps fit into their organizations, and are universally making the same mistakes. These mistakes are not unavoidable, and in fact, avoiding them gifts an organization with sustained competitive advantage, just like it did for Japanese Manufacturing Post WWII.
The revocation of Safe Harbor has radically affected data sovereignty strategy in the cloud. In his session at 17th Cloud Expo, Jeff Miller, Product Management at Cavirin Systems, discussed how to assess these changes across your own cloud strategy, and how you can mitigate risks previously covered under the agreement.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes how...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
As Enterprise business moves from Monoliths to Microservices, adoption and successful implementations of Microservices become more evident. The goal of Microservices is to improve software delivery speed and increase system safety as scale increases. Documenting hurdles and problems for the use of Microservices will help consultants, architects and specialists to avoid repeating the same mistakes and learn how and when to use (or not use) Microservices at the enterprise level. The circumstance w...
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
Transformation Abstract Encryption and privacy in the cloud is a daunting yet essential task for both security practitioners and application developers, especially as applications continue moving to the cloud at an exponential rate. What are some best practices and processes for enterprises to follow that balance both security and ease of use requirements? What technologies are available to empower enterprises with code, data and key protection from cloud providers, system administrators, inside...