Welcome!

News Feed Item

Introducing TRACES – the Messaging App with Added Dopamine

It’s something we intuitively know to be true and now research has proven it: social media and mobiles are making us less happy and more anxious.

Traces is the world's first immersive messaging app - letting you send video, pictures and music to  ...

Traces is the world's first immersive messaging app - letting you send video, pictures and music to specific locations. Photo credit: Ljudmilla Socci

So how can we use digital technology to connect with each other in a more meaningful, human way?

That’s a question that world-renowned neuroscientist Dr. Beau Lotto set out to answer. Using his research into how human perception works, Beau and a team of designers and mobile innovators have created a new messaging app called Traces.

Traces is different.

Using a unique combination of GPS, augmented reality and peer-to-peer messaging, Traces lets you blend digital content with the world around you and share it with your friends. But there’s a twist. Your friends can only unlock messages when they’re in the right place, at the right time.

By adding the context of place and time to messaging, Traces introduces a completely new layer of meaning and creativity.

With Traces, you can hide messages in the real world for your friends to discover; add a soundtrack to your street; share private videos in public places; create a digital treasure hunt in your city.

The journey of discovery involved in receiving messages makes the content more memorable and has been shown in research to enhance feelings of wellbeing, trust and empathy between friends.

Dr. Beau Lotto said; “When you understand how the human brain processes information, you can begin to design mobile and social experiences that actually bring people closer together, increase well-being and to re-engage with the real world. Rather than a repetitive and instantly forgotten click, Traces requires the brain to embark on a process of discovery, generating dopamine and generating empathy between connections. This is a wonderful example of what we call “neurodesign”.

Traces is a living experiment.

Beau said; “Our research shows that people rate content received through Traces as better and more meaningful than the same content received through conventional messaging apps. It also increases their sense of closeness to the person or brand sending it.”

For video of real people using Traces, visit: https://www.youtube.com/watch?v=jGgrUv8IlGk

To request a copy of Beau and the team’s research findings, email [email protected]. All research was conducted with the informed consent of participants and in accordance with the Helsinki declaration.

Traces is currently working building relationships with a network of creative brands, agencies, artists, educators, publishers and musicians. The platform will open to commercial partners soon, allowing them to engage with audiences in completely new, location specific ways.

The Beta version of the app is available free for iOS devices in the UK App Store: https://itunes.apple.com/gb/app/traces/id893624958?ls=1&mt

An Android version of Traces and a global launch will follow in the near future.

About Traces www.traces.io

Traces is a messaging app that lets you hide videos, pictures and music in the real world. Only friends in the right place at the right time can receive your message. The app was conceived by neuroscientist Beau Lotto, as an experiment to see how the principles of neurodesign can be harnessed to create more meaningful, human digital experiences. The Traces team includes leading research scientists, designers, developers and mobile innovators. Traces is privately-funded by angels on the West Coast and in the UK.

To download Traces, visit: https://itunes.apple.com/gb/app/traces/id893624958?ls=1&mt

For research findings, video and images, please visit: www.thisistraces.tumblr.com

For video of real people using Traces, visit: https://www.youtube.com/watch?v=jGgrUv8IlGk

Twitter: www.twitter.com/tracestheapp

Facebook: http://www.facebook.com/tracestheapp

About Dr. Beau Lotto

Beau Lotto is a globally renowned professor of neuroscience who specialises in the biology and psychology of perception, which is at the core of complexity, well-being and innovation. His work – which has been published in two books, and over 60 papers and reviews in international journals – blurs the boundaries between neuroscience, design and the arts.

His experiential approach to communicating science has won him a wide audience through BBC TV's Horizon programme, the National Geographic Channel, three TED talks, the RSA series, G8, Google and Wired.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Transforming cloud-based data into a reportable format can be a very expensive, time-intensive and complex operation. As a SaaS platform with more than 30 million global users, Cornerstone OnDemand’s challenge was to create a scalable solution that would improve the time it took customers to access their user data. Our Real-Time Data Warehouse (RTDW) process vastly reduced data time-to-availability from 24 hours to just 10 minutes. In his session at 21st Cloud Expo, Mark Goldin, Chief Technolo...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
In the fast-paced advances and popularity in cloud technology, one of the most critical factors revolves around concerns for security of your critical data. How to assure both your company and your customers they can confidently trust and utilize your cloud environment is most often top on the list. There is a method to evaluating and providing security that exceeds conventional modes of protecting data both within the cloud as well externally on mobile and other devices. With the public failure...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.