Welcome!

News Feed Item

Introducing TRACES – the Messaging App with Added Dopamine

It’s something we intuitively know to be true and now research has proven it: social media and mobiles are making us less happy and more anxious.

Traces is the world's first immersive messaging app - letting you send video, pictures and music to  ...

Traces is the world's first immersive messaging app - letting you send video, pictures and music to specific locations. Photo credit: Ljudmilla Socci

So how can we use digital technology to connect with each other in a more meaningful, human way?

That’s a question that world-renowned neuroscientist Dr. Beau Lotto set out to answer. Using his research into how human perception works, Beau and a team of designers and mobile innovators have created a new messaging app called Traces.

Traces is different.

Using a unique combination of GPS, augmented reality and peer-to-peer messaging, Traces lets you blend digital content with the world around you and share it with your friends. But there’s a twist. Your friends can only unlock messages when they’re in the right place, at the right time.

By adding the context of place and time to messaging, Traces introduces a completely new layer of meaning and creativity.

With Traces, you can hide messages in the real world for your friends to discover; add a soundtrack to your street; share private videos in public places; create a digital treasure hunt in your city.

The journey of discovery involved in receiving messages makes the content more memorable and has been shown in research to enhance feelings of wellbeing, trust and empathy between friends.

Dr. Beau Lotto said; “When you understand how the human brain processes information, you can begin to design mobile and social experiences that actually bring people closer together, increase well-being and to re-engage with the real world. Rather than a repetitive and instantly forgotten click, Traces requires the brain to embark on a process of discovery, generating dopamine and generating empathy between connections. This is a wonderful example of what we call “neurodesign”.

Traces is a living experiment.

Beau said; “Our research shows that people rate content received through Traces as better and more meaningful than the same content received through conventional messaging apps. It also increases their sense of closeness to the person or brand sending it.”

For video of real people using Traces, visit: https://www.youtube.com/watch?v=jGgrUv8IlGk

To request a copy of Beau and the team’s research findings, email [email protected]. All research was conducted with the informed consent of participants and in accordance with the Helsinki declaration.

Traces is currently working building relationships with a network of creative brands, agencies, artists, educators, publishers and musicians. The platform will open to commercial partners soon, allowing them to engage with audiences in completely new, location specific ways.

The Beta version of the app is available free for iOS devices in the UK App Store: https://itunes.apple.com/gb/app/traces/id893624958?ls=1&mt

An Android version of Traces and a global launch will follow in the near future.

About Traces www.traces.io

Traces is a messaging app that lets you hide videos, pictures and music in the real world. Only friends in the right place at the right time can receive your message. The app was conceived by neuroscientist Beau Lotto, as an experiment to see how the principles of neurodesign can be harnessed to create more meaningful, human digital experiences. The Traces team includes leading research scientists, designers, developers and mobile innovators. Traces is privately-funded by angels on the West Coast and in the UK.

To download Traces, visit: https://itunes.apple.com/gb/app/traces/id893624958?ls=1&mt

For research findings, video and images, please visit: www.thisistraces.tumblr.com

For video of real people using Traces, visit: https://www.youtube.com/watch?v=jGgrUv8IlGk

Twitter: www.twitter.com/tracestheapp

Facebook: http://www.facebook.com/tracestheapp

About Dr. Beau Lotto

Beau Lotto is a globally renowned professor of neuroscience who specialises in the biology and psychology of perception, which is at the core of complexity, well-being and innovation. His work – which has been published in two books, and over 60 papers and reviews in international journals – blurs the boundaries between neuroscience, design and the arts.

His experiential approach to communicating science has won him a wide audience through BBC TV's Horizon programme, the National Geographic Channel, three TED talks, the RSA series, G8, Google and Wired.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
@ThingsExpo has been named the ‘Top WebRTC Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @ThingsExpo ranked as the number one ‘WebRTC Influencer' followed by @DevOpsSummit at 55th.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.