Welcome!

News Feed Item

Bacardí® Creates Graphic Novel That Brings its Cuban Heritage to Life

HAMILTON, Bermuda, August 6, 2014 /PRNewswire/ --


  • BACARDÍ has released The Spirit of BACARDÍ - a graphic novel that tells the stories behind the Bacardí family and Company origins in Cuba
  • Created by legendary graphic novel talent; a unique collaboration between writer Warren Ellis and artist Michael Allred
  • Drops of BACARDÍ rum added to the inks used to illustrate the novel
  • Available to download now from BACARDI.COM/SPIRITOFBACARDI  

For more than 150 years, BACARDÍ has been a brand with incredible stories to tell. Since 1862, the Bacardí family has faced earthquakes, fire, revolution, prohibition, and exile, none of which could tame their irrepressible spirit.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/71400596-bacardi-creates-graphic-novel-cuban-heritage

To bring these stories to life, BACARDÍ has collaborated with two of the most iconic names in the world of graphic novels - writer Warren Ellis and artist Michael Allred - to create The Spirit of BACARDÍ, a graphic novel that tells the stories behind the iconic brand and its origins in Cuba.

The Spirit of BACARDÍ focuses on Emilio Bacardí - son of founder Don Facundo Bacardí Massó - and his tireless work for Cuban independence in the late 1800s. Emilio Bacardí was repeatedly imprisoned and exiled for his belief in an independent Cuba, but persevered, eventually becoming the first freely-elected Mayor of Santiago de Cuba.

The graphic novel also touches upon early challenges the Bacardí family faced and overcame - including an earthquake that destroyed their city and a fire that ravaged their distillery - and ends with the creation of the original Cuba Libre cocktail in 1900.

The bold attitude of BACARDÍ even extends to the way in which the graphic novel was created. Drops of BACARDÍ Gold rum were added to the inks artist Michael Allred used to illustrate The Spirit of BACARDÍ.

"Working on this project gave me the chance to bring to life a time and a place I've never worked with before - Cuba in the late nineteenth century," said Allred.  "I loved the idea of adding BACARDÍ rum to the ink to make it a real part of the graphic novel's DNA. It's something I have never done before and makes the artwork unique."

Ellis said, "Storytelling requires great characters, and in Emilio Bacardí we have exactly that. Emilio was a patriot, passionate about his homeland of Cuba. My focus was to bring his drive and determination to life."

Andy Gibson, Chief Marketing Officer of Bacardi, said, "We see The Spirit of BACARDÍ as a fantastic way to tell the stories behind "BACARDÍ Untameable Since 1862," our new global marketing campaign that inspires consumers to pursue their passions no matter what-much like the Bacardí family did-encouraging camaraderie and strength of character."

"Authenticity is increasingly important to our consumers, especially millennials. While first and foremost we want the graphic novel to be entertaining, we are also saying something important about our brand; that we have the heritage to back up our attitude," added Gibson.

To download The Spirit of BACARDÍ and for more information on "BACARDÍ Untameable Since 1862," BACARDÍ rum and cocktail recipes, visit BACARDI.COM.

Watch the film here

About Warren Ellis 

Warren Ellis is an award winning English writer of graphic novels and film. Most recently, Ellis has written The Spirit of BACARDÍ - a graphic novel that tells the stories behind BACARDÍ rum and its origins in Cuba. Prior to The Spirit of Bacardi, Ellis wrote RED and RED 2 which were both adapted into movies starring Bruce Willis, Helen Mirren and Morgan Freeman. Before the RED series, Ellis started British magazine Deadline, worked for Marvel on Hellstorm and then went on to write for DC where he wrote Gen, Transmetropolitan and Planetary. Ellis has also written for Vice, Wired UK and Reuters on technological and cultural matters. Warren has been called "one of the most high-profile comic book writers of the past two decades".

About Michael Allred 

Michael Allred is an American artist and writer. Most recently, Allred has been central in the creation of The Spirit of BACARDÍ - a graphic novel that tells the stories behind BACARDÍ rum and its origins in Cuba. Allred is most famous for his creation, Madman, a superhero that appears in graphic novels published by Image. He has also illustrated numerous characters across Marvel and DC - two of the largest graphic novel publishers. Michael's work is renowned

for its retro 1950s pop art style and he has been nominated for multiple awards including the Harvey's, the Eisners and the Eagles. Michael lives near Portland with his wife Laura who frequently works as his colorist.

About BACARDÍ Rum - The World's Most Awarded Rum 

In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste - BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world's most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquirí, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ Presidente. BACARDÍ rum is the world's most awarded spirit, with more than 550 awards for quality, taste and innovation. Today, BACARDÍ rum is made in Puerto Rico and Mexico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. http://www.bacardi.com

The BACARDÍ® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

LIVE PASSIONATELY. DRINK RESPONSIBLY.

When referring to the brand or product, it is written as 'BACARDÍ'. When referring to the company or founding family, it is written as 'Bacardí'. When referring to the corporate entity, it is written as 'Bacardi'.

BACARDÍ, BACARDÍ UNTAMEABLE AND THE BAT DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED

 


Video: 
     http://www.multivu.com/mnr/71400596-bacardi-creates-graphic-novel-cuban-heritage

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Isomorphic Software will exhibit at SYS-CON's [email protected] at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, high-productivity enterprise web applications for any device. SmartClient couples the industry’s broadest, deepest UI component set with a java server framework to deliver an end-...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...