Welcome!

News Feed Item

High-Five! Jellyvision's ALEX(R) Helps Adobe Reduce Tax Liability by $4.7 Million

Back-Slapping and Whoops of HR Joy Also Reported as 62 Percent of Employees Enroll in HSA Plans

CHICAGO, IL -- (Marketwired) -- 08/06/14 -- Today, Jellyvision announced that software giant Adobe (NASDAQ: ADBE) was able to cut its tax liability by almost $5 million -- with a huge helping hand from ALEX®, Jellyvision's virtual benefits counselor. As described in this case study, Adobe enrolled 62 percent of its almost 6,000 employees in health savings account (HSA) plans -- and both reduced its tax liability under the Affordable Care Act by a whopping $4.7 million and dramatically increased the number of high-fives administered in its HR department during enrollment season.

Although consumer-directed health plans (CDHPs), including HSAs and health reimbursement accounts (HRAs), can be big money savers for both employees and employers, getting employees to change from their "I don't wanna" mentality -- i.e., "I don't want to shift from my traditional (but more expensive) PPO plan" -- can be a challenge. Adobe, which had long planned to offer CDHPs as part of its benefits strategy, wanted to defeat the "I don't wanna" attitude and help employees see the advantages of these types of plans.

"For years we've been trying to get employees out of the PPO with cost increases -- to no avail," said Rosemary Ariada-Keiper, Senior Director of Rewards at Adobe Systems. "When I ask, 'Why would you stay in this more expensive plan?' they tell me, 'I don't want to bother with dealing with an account. I just don't want to do it.'"

To address this, Adobe adjusted the designs of its medical plans to make HSAs the most appealing option, and created a sophisticated communication plan. This included a website price transparency tool, call center and benefits videos. And while the videos could provide employees with detailed overviews of the information available in their printed benefits guides, Adobe knew they weren't capable of helping employees figure out what plan offerings would make sense for them personally.

So they turned to ALEX.

Because ALEX considers factors like an employee's location, income and family size, it can provide the kind of plan recommendations that help employees make smart decisions about their benefits options -- smart decisions like choosing more economical HSA plans over expensive PPOs, for instance.

"Video is not interactive. We use video to take the place of benefits people standing up and doing presentations," said Ariada-Keiper. "Video can get into nitty-gritty details, but it can't guide employees through a difficult decision. That's what ALEX is for."

Not only did ALEX help Adobe employees make good choices, it kept them entertained and engaged. In fact, Adobe employees absolutely loved using ALEX -- 98 percent of employees surveyed found the medical insurance module "Extremely," "Very" or "Somewhat" helpful, and 91 percent felt they had a better understanding of how their medical benefits worked after using ALEX.

Click here to read more about how Adobe helped enroll employees in HSA plans with ALEX. Click here to find out how ALEX can help you do the same!

About ALEX®
ALEX is an interactive benefits counselor who transforms jargon, legalese, and gobbledygook into personally relevant information employees can use to make smart decisions about their benefits. Today ALEX is adored by millions of employees in hundreds of companies, and when HR leaders see how he drives benefits savings, reduces employee confusion, and boosts engagement they can't help but fall in love as well. To learn more about ALEX, please visit meetalex.com.

About Jellyvision
Jellyvision helps companies explain their important (but maybe kind of complex) messages in a delightful way. We create virtual salespeople, brokers, guidance counselors, HR reps, and teachers, who have fun, personalized conversations with your customers and employees and help them understand confusing or snooze-inducing topics. For more information and examples of our work, visit jellyvision.com.

On behalf of Jellyvision:
Mark Van Hook
Email Contact
919.745.3689

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Updating DevOps to the latest production data slows down your development cycle. Probably it is due to slow, inefficient conventional storage and associated copy data management practices. In his session at @DevOpsSummit at 20th Cloud Expo, Dhiraj Sehgal, in Product and Solution at Tintri, will talk about DevOps and cloud-focused storage to update hundreds of child VMs (different flavors) with updates from a master VM in minutes, saving hours or even days in each development cycle. He will also...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
“RackN is a software company and we take how a hybrid infrastructure scenario, which consists of clouds, virtualization, traditional data center technologies - how to make them all work together seamlessly from an operational perspective,” stated Dan Choquette, Founder of RackN, in this SYS-CON.tv interview at @DevOpsSummit at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.