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EA Sports Extends Agreement as the Official Sports Technology Partner of the Premier League until 2019
|By Business Wire
|August 6, 2014 10:31 AM EDT
Electronic Arts Inc. (NASDAQ: EA) today announced that EA SPORTS™ and
the Premier League have extended their existing agreement until the end
of the 2018/19 season, which now incorporates the sponsorship of the
League’s Goal Decision System.
As a longstanding partner of the Premier League, EA SPORTS has been
connecting to real world football through a number of partnership
initiatives with the Premier League, including the EA SPORTS Player
Performance Index - an in-depth statistics matrix measuring player’s all
round contribution – and the Fantasy Premier League game.
The new agreement will showcase the Barclays Premier League as the most
authentic league in EA SPORTS FIFA 15, with an
unprecedented level of detail in the players and all 20 stadiums, as
well as the integration of broadcast quality graphics, audio and
commentary that ensures FIFA 15 fans will feel the emotion and
intensity of the most popular football league in the world. The deal has
given EA SPORTS access to all 20 Barclays Premier League clubs to enable
the FIFA 15 team to capture 3D head scans of over 200 players,
build realistic stadiums for all 20 League clubs, and capture the
emotion of the crowd by recording live match atmosphere during the
“We’re extremely pleased to announce the extension of our partnership
with the Premier League, the most played league in EA SPORTS FIFA,”
said Peter Moore, Chief Operating Officer, EA. “It brings our
award-winning game to new levels of authenticity and realism, and
enables fans to immerse themselves in the drama and emotion of the
league. And as a life-long Liverpool FC fan, I know exactly how that
“EA SPORTS is a long term licensee of the Premier League and we are
extremely pleased to extend our existing agreements with them, and to
add new elements to our partnership including their sponsorship of the
Goal Decision System,” commented Richard Scudamore, Chief Executive of
the Premier League. “They have worked with our clubs to enhance the
Premier League element of FIFA 15 like never before and, combined
with their sponsorship of the EA SPORTS Player Performance Index and our
Fantasy Premier League game, they continue to engage with football fans
in a variety of innovative and exciting ways.”
The new agreement enables FIFA 15 to showcase the Barclays
Premier League in the most authentic representation ever, by including
the following features*:
Broadcast Graphics – Broadcast quality overlay graphics that
are synonymous with the international TV broadcasts will communicate
to fans all the important game information: team sheets, formations,
score and clock, next fixture, player stats, and more.
Audio and Commentary – The ambience and cheers of over 20
Barclays Premier League matches were recorded and implemented into FIFA
15 to bring realistic audio to goals, misses, whistles, and
crowd-specific chants. The Barclays Premier League Anthem will also
play at the start of each League match up.
All 20 Stadiums – Every stadium in the Barclays Premier League
is in the game and looks, feels, and sounds just as it does in real
life, including authentic representation of animated LEDs and
Authentic Player Headscans – Using the latest 3D scanning
technology, the FIFA 15 development team visited every Barclays
Premier League club in the 2013/14 season to scan players and capture
their likeness. Over 200 new player heads will be scanned into FIFA
15, giving them the most realistic player model possible.
Goal Decision System – Making its debut in FIFA 15, Goal
Decision System will leave no question as to whether or not the ball
crossed the line. Replay animations will emulate TV broadcasts playing
after close calls and goal line clearances.
A trailer showcasing the Barclays Premier League and FIFA 15 can
be viewed here: http://youtu.be/gd8wMiprxKM.
For more information visit http://www.easports.com/fifa/news-updates-gameplay/article/fifa-15-barclays-premier-league-announcement
15, developed at EA Canada, will release 26 September in
the UK on PC, Xbox One and the PlayStation 4, and is available for
pre-order** now on Origin™ at http://www.origin.com
and other retailers. A version of FIFA 15 will also release on
the Xbox 360® games and entertainment system from Microsoft,
PlayStation®3 computer entertainment system, Wii™, Nintendo 3DS™,
PlayStation®Vita handheld entertainment system this Fall. Not all game
features are available on all gaming platforms.
For more information about EA SPORTS FIFA 15 visit http://www.easports.com/uk/fifa
or join the EA SPORTS community at http://www.facebook.com/easportsfifa.
Follow us on Twitter @easportsfifa
and use the hashtag #FIFA15. The games have not yet been rated. Assets
are available at ea.gamespress.com.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through industry-leading sports videogames, including Madden NFL
football, EA SPORTS FIFA, NHL® hockey, NBA LIVE basketball, PGA TOUR®
golf, SSX™ and EA SPORTS UFC®. For more information about EA SPORTS,
including news, video, blogs, forums and game apps, please visit www.easports.com.
*Not all features available on all gaming platforms.
restrictions apply. Please see www.easports.com/fifa
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
In fiscal year 2014, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.
EA SPORTS, SSX, The Sims, Dragon Age, Plants vs. Zombies and Battlefield
are trademarks of Electronic Arts Inc. and its subsidiaries. John
Madden, NFL, NHL, NBA, UFC, PGA TOUR and FIFA are the property of their
respective owners and used with permission. Wii and Nintendo 3DS are
trademarks of Nintendo. “PlayStation” is a registered trademark of Sony
Computer Entertainment Inc. Xbox 360 is a trademark of the Microsoft
group of companies and are used under license from Microsoft.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140806005871/en/
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