Welcome!

News Feed Item

EA Sports Extends Agreement as the Official Sports Technology Partner of the Premier League until 2019

Electronic Arts Inc. (NASDAQ: EA) today announced that EA SPORTS™ and the Premier League have extended their existing agreement until the end of the 2018/19 season, which now incorporates the sponsorship of the League’s Goal Decision System.

As a longstanding partner of the Premier League, EA SPORTS has been connecting to real world football through a number of partnership initiatives with the Premier League, including the EA SPORTS Player Performance Index - an in-depth statistics matrix measuring player’s all round contribution – and the Fantasy Premier League game.

The new agreement will showcase the Barclays Premier League as the most authentic league in EA SPORTS FIFA 15, with an unprecedented level of detail in the players and all 20 stadiums, as well as the integration of broadcast quality graphics, audio and commentary that ensures FIFA 15 fans will feel the emotion and intensity of the most popular football league in the world. The deal has given EA SPORTS access to all 20 Barclays Premier League clubs to enable the FIFA 15 team to capture 3D head scans of over 200 players, build realistic stadiums for all 20 League clubs, and capture the emotion of the crowd by recording live match atmosphere during the 2013/14 season.

“We’re extremely pleased to announce the extension of our partnership with the Premier League, the most played league in EA SPORTS FIFA,” said Peter Moore, Chief Operating Officer, EA. “It brings our award-winning game to new levels of authenticity and realism, and enables fans to immerse themselves in the drama and emotion of the league. And as a life-long Liverpool FC fan, I know exactly how that feels!”

“EA SPORTS is a long term licensee of the Premier League and we are extremely pleased to extend our existing agreements with them, and to add new elements to our partnership including their sponsorship of the Goal Decision System,” commented Richard Scudamore, Chief Executive of the Premier League. “They have worked with our clubs to enhance the Premier League element of FIFA 15 like never before and, combined with their sponsorship of the EA SPORTS Player Performance Index and our Fantasy Premier League game, they continue to engage with football fans in a variety of innovative and exciting ways.”

The new agreement enables FIFA 15 to showcase the Barclays Premier League in the most authentic representation ever, by including the following features*:

  • Broadcast Graphics – Broadcast quality overlay graphics that are synonymous with the international TV broadcasts will communicate to fans all the important game information: team sheets, formations, score and clock, next fixture, player stats, and more.
  • Audio and Commentary – The ambience and cheers of over 20 Barclays Premier League matches were recorded and implemented into FIFA 15 to bring realistic audio to goals, misses, whistles, and crowd-specific chants. The Barclays Premier League Anthem will also play at the start of each League match up.
  • All 20 Stadiums – Every stadium in the Barclays Premier League is in the game and looks, feels, and sounds just as it does in real life, including authentic representation of animated LEDs and advertising boards.
  • Authentic Player Headscans – Using the latest 3D scanning technology, the FIFA 15 development team visited every Barclays Premier League club in the 2013/14 season to scan players and capture their likeness. Over 200 new player heads will be scanned into FIFA 15, giving them the most realistic player model possible.
  • Goal Decision System – Making its debut in FIFA 15, Goal Decision System will leave no question as to whether or not the ball crossed the line. Replay animations will emulate TV broadcasts playing after close calls and goal line clearances.

A trailer showcasing the Barclays Premier League and FIFA 15 can be viewed here: http://youtu.be/gd8wMiprxKM. For more information visit http://www.easports.com/fifa/news-updates-gameplay/article/fifa-15-barclays-premier-league-announcement

FIFA 15, developed at EA Canada, will release 26 September in the UK on PC, Xbox One and the PlayStation 4, and is available for pre-order** now on Origin™ at http://www.origin.com and other retailers. A version of FIFA 15 will also release on the Xbox 360® games and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Wii™, Nintendo 3DS™, PlayStation®Vita handheld entertainment system this Fall. Not all game features are available on all gaming platforms.

For more information about EA SPORTS FIFA 15 visit http://www.easports.com/uk/fifa or join the EA SPORTS community at http://www.facebook.com/easportsfifa. Follow us on Twitter @easportsfifa and use the hashtag #FIFA15. The games have not yet been rated. Assets are available at ea.gamespress.com.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, EA SPORTS FIFA, NHL® hockey, NBA LIVE basketball, PGA TOUR® golf, SSX™ and EA SPORTS UFC®. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com.

*Not all features available on all gaming platforms.
**Offer restrictions apply. Please see www.easports.com/fifa for details.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2014, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, SSX, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL, NHL, NBA, UFC, PGA TOUR and FIFA are the property of their respective owners and used with permission. Wii and Nintendo 3DS are trademarks of Nintendo. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Xbox 360 is a trademark of the Microsoft group of companies and are used under license from Microsoft.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Regardless of what business you’re in, it’s increasingly a software-driven business. Consumers’ rising expectations for connected digital and physical experiences are driving what some are calling the "Customer Experience Challenge.” In his session at @DevOpsSummit at 20th Cloud Expo, Marco Morales, Director of Global Solutions at CollabNet, will discuss how organizations are increasingly adopting a discipline of Value Stream Mapping to ensure that the software they are producing is poised to o...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 20th Cloud Expo, Tom Eck, Industry Platforms CTO at IBM Cloud, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing developers ...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...