Welcome!

News Feed Item

EA Sports Extends Agreement as the Official Sports Technology Partner of the Premier League until 2019

Electronic Arts Inc. (NASDAQ: EA) today announced that EA SPORTS™ and the Premier League have extended their existing agreement until the end of the 2018/19 season, which now incorporates the sponsorship of the League’s Goal Decision System.

As a longstanding partner of the Premier League, EA SPORTS has been connecting to real world football through a number of partnership initiatives with the Premier League, including the EA SPORTS Player Performance Index - an in-depth statistics matrix measuring player’s all round contribution – and the Fantasy Premier League game.

The new agreement will showcase the Barclays Premier League as the most authentic league in EA SPORTS FIFA 15, with an unprecedented level of detail in the players and all 20 stadiums, as well as the integration of broadcast quality graphics, audio and commentary that ensures FIFA 15 fans will feel the emotion and intensity of the most popular football league in the world. The deal has given EA SPORTS access to all 20 Barclays Premier League clubs to enable the FIFA 15 team to capture 3D head scans of over 200 players, build realistic stadiums for all 20 League clubs, and capture the emotion of the crowd by recording live match atmosphere during the 2013/14 season.

“We’re extremely pleased to announce the extension of our partnership with the Premier League, the most played league in EA SPORTS FIFA,” said Peter Moore, Chief Operating Officer, EA. “It brings our award-winning game to new levels of authenticity and realism, and enables fans to immerse themselves in the drama and emotion of the league. And as a life-long Liverpool FC fan, I know exactly how that feels!”

“EA SPORTS is a long term licensee of the Premier League and we are extremely pleased to extend our existing agreements with them, and to add new elements to our partnership including their sponsorship of the Goal Decision System,” commented Richard Scudamore, Chief Executive of the Premier League. “They have worked with our clubs to enhance the Premier League element of FIFA 15 like never before and, combined with their sponsorship of the EA SPORTS Player Performance Index and our Fantasy Premier League game, they continue to engage with football fans in a variety of innovative and exciting ways.”

The new agreement enables FIFA 15 to showcase the Barclays Premier League in the most authentic representation ever, by including the following features*:

  • Broadcast Graphics – Broadcast quality overlay graphics that are synonymous with the international TV broadcasts will communicate to fans all the important game information: team sheets, formations, score and clock, next fixture, player stats, and more.
  • Audio and Commentary – The ambience and cheers of over 20 Barclays Premier League matches were recorded and implemented into FIFA 15 to bring realistic audio to goals, misses, whistles, and crowd-specific chants. The Barclays Premier League Anthem will also play at the start of each League match up.
  • All 20 Stadiums – Every stadium in the Barclays Premier League is in the game and looks, feels, and sounds just as it does in real life, including authentic representation of animated LEDs and advertising boards.
  • Authentic Player Headscans – Using the latest 3D scanning technology, the FIFA 15 development team visited every Barclays Premier League club in the 2013/14 season to scan players and capture their likeness. Over 200 new player heads will be scanned into FIFA 15, giving them the most realistic player model possible.
  • Goal Decision System – Making its debut in FIFA 15, Goal Decision System will leave no question as to whether or not the ball crossed the line. Replay animations will emulate TV broadcasts playing after close calls and goal line clearances.

A trailer showcasing the Barclays Premier League and FIFA 15 can be viewed here: http://youtu.be/gd8wMiprxKM. For more information visit http://www.easports.com/fifa/news-updates-gameplay/article/fifa-15-barclays-premier-league-announcement

FIFA 15, developed at EA Canada, will release 26 September in the UK on PC, Xbox One and the PlayStation 4, and is available for pre-order** now on Origin™ at http://www.origin.com and other retailers. A version of FIFA 15 will also release on the Xbox 360® games and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Wii™, Nintendo 3DS™, PlayStation®Vita handheld entertainment system this Fall. Not all game features are available on all gaming platforms.

For more information about EA SPORTS FIFA 15 visit http://www.easports.com/uk/fifa or join the EA SPORTS community at http://www.facebook.com/easportsfifa. Follow us on Twitter @easportsfifa and use the hashtag #FIFA15. The games have not yet been rated. Assets are available at ea.gamespress.com.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, EA SPORTS FIFA, NHL® hockey, NBA LIVE basketball, PGA TOUR® golf, SSX™ and EA SPORTS UFC®. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com.

*Not all features available on all gaming platforms.
**Offer restrictions apply. Please see www.easports.com/fifa for details.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2014, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, SSX, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL, NHL, NBA, UFC, PGA TOUR and FIFA are the property of their respective owners and used with permission. Wii and Nintendo 3DS are trademarks of Nintendo. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Xbox 360 is a trademark of the Microsoft group of companies and are used under license from Microsoft.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
Most of the time there is a lot of work involved to move to the cloud, and most of that isn't really related to AWS or Azure or Google Cloud. Before we talk about public cloud vendors and DevOps tools, there are usually several technical and non-technical challenges that are connected to it and that every company needs to solve to move to the cloud. In his session at 21st Cloud Expo, Stefano Bellasio, CEO and founder of Cloud Academy Inc., will discuss what the tools, disciplines, and cultural...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
With the rise of DevOps, containers are at the brink of becoming a pervasive technology in Enterprise IT to accelerate application delivery for the business. When it comes to adopting containers in the enterprise, security is the highest adoption barrier. Is your organization ready to address the security risks with containers for your DevOps environment? In his session at @DevOpsSummit at 21st Cloud Expo, Chris Van Tuin, Chief Technologist, NA West at Red Hat, will discuss: The top security r...
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 21st Cloud Expo, Lennart Frantzell, a Developer Advocate with IBM, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing devel...
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
There is huge complexity in implementing a successful digital business that requires efficient on-premise and cloud back-end infrastructure, IT and Internet of Things (IoT) data, analytics, Machine Learning, Artificial Intelligence (AI) and Digital Applications. In the data center alone, there are physical and virtual infrastructures, multiple operating systems, multiple applications and new and emerging business and technological paradigms such as cloud computing and XaaS. And then there are pe...
Today traditional IT approaches leverage well-architected compute/networking domains to control what applications can access what data, and how. DevOps includes rapid application development/deployment leveraging concepts like containerization, third-party sourced applications and databases. Such applications need access to production data for its test and iteration cycles. Data Security? That sounds like a roadblock to DevOps vs. protecting the crown jewels to those in IT.
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...