Welcome!

News Feed Item

Rainbow Loom®'s Issued Patent Validated In U.S. Patent Office

Intellectual Property for Hottest Selling Craft Kit Authenticated

NOVI, Mich., Aug. 6, 2014 /PRNewswire/ -- The Choon's Design patent for its Rainbow Loom® rubber band bracelet making kit has been validated after an unsuccessful challenge by LaRose Industries, maker of the Cra-Z-Loom. Following a review, the United States Patent and Trademark Office confirmed that the Rainbow Loom's creator Cheong-Choon Ng is deserving of U.S. Patent 8,485,565, granted in July 2013. John Siragusa, patent attorney for the Rainbow Loom at Carlson, Gaskey & Olds, made the announcement.

The specific patent in question involves Choon's innovative design for the Rainbow Loom's Brunnian link making device, which is used to create brightly colored bands into customizable bracelets. This outcome allows his company, Choon's Design, to better defend their intellectual property against imitation kits that have flooded the market following the Rainbow Loom's incredible success.

"It's very gratifying to know that our hard work has been protected and upheld by the granted patent," said Choon, an independent inventor and entrepreneur. "This result encourages our team at Choon's Design to continue innovating and designing new products, knowing that we can fully protect our inventions."

Choon first began working on the Rainbow Loom in 2010 as a way to become closer with his daughters, then aged 12 and 9. After realizing the potential of his new invention, Choon and his wife Fen risked their entire $10,000 life savings to bring the Rainbow Loom to market. Although the path to success has been wrought with challenges, the Rainbow Loom has become one of the hottest selling toys in America, with total unit sales between six and seven million kits.

Soon after the Rainbow Loom's widespread popularity and commercial success, copycat loom kits began appearing on the shelves of several major U.S. retailers. To help protect his patent, Choon enlisted the help of patent attorney John Siragusa.

"With the incredible success behind the Rainbow Loom, it was inevitable that copycats would try to profit off Choon's work," said Siragusa. "Now we can move forward knowing that the U.S. Patent Office has held the patent to be valid and take the appropriate steps to defend his rightful intellectual property against these imitations."

Choon's Design is not resting with one successful product but continues to make improvements to their original Rainbow Loom and invent new designs, including a more portable jewelry making kit called the Monster Tail™. The newly validated patent for the Rainbow Loom will be good through 2031. Choon's Design and Carlson, Gaskey & Olds will continue to pursue additional intellectual property protection for their new designs and inventions, both in the United States and worldwide.

Created in 2010, the Rainbow Loom® is America's hottest selling craft set and winner of four Toy of the Year Awards in 2014 by the Toy Institute Association, Inc. With it's patented designed, Rainbow Loom allows kids to weave brightly colored bracelets and rings and share with their friends. Designed by independent inventor and entrepreneur Cheong-Choon Ng, the Rainbow Loom is both fashionable and educational, improving fine motor skills, hand-eye coordination and visual-spatial reasoning. On pace to sell over 8 million kits this year alone, find the original Rainbow Loom, Monster Tail™ and other Choon's Design products at quality retailers around the globe or online. For more information, visit: www.rainbowloom.com

SOURCE Choon’s Design

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.