|By PR Newswire||
|August 6, 2014 12:41 PM EDT||
SAN FRANCISCO, Aug. 6, 2014 /PRNewswire-iReach/ -- Automotive News startup Carhoots has teamed up with online marketplace eBay to showcase some of eBay Motors most exciting content to Carhoots' 2 million strong community and social fan base.
The partnership will see Carhoots, one of the world's largest automotive communities online, providing exclusive automotive content in the form of expert advice, tips, news and reviews for eBay's recently launched 'Buying Guides' platform.
Ebay Motors is the number one platform for car buyers in the world and will be looking to leverage Carhoots huge targeted audience and community following across it's website and social media platforms, specifically Pinterest, the fastest growing social network since Facebook and Twitter. Carhoots dwarfs other automotive profiles on Pinterest and is the most followed automotive account with close to 2 million followers. In Comparison, Top Gear has around 7,000 followers.
Founder and CEO Lee Malcher commented;
"We are delighted at the opportunity to work with such an innovative brand as eBay in a partnership that will see us enable them to continue to be the number one platform for car buyers online. eBay has recognised that establishing relationships with influencers is key to the long term success of their overall marketing strategy."
Early data indicates that engagement levels (users who engaged with promoted content) are at 99.3% across all of Carhoots social platforms and website delivering positive brand awareness and click throughs to eBay.com.
Once billed as the "Trip Advisor for Cars" Carhoots launched in early 2013 and now bills itself as providing "The Hottest, Most Viral Car Content On The Web". It closed a seed round of funding in June 2013 and set up offices in San Francisco, CA and London, UK. It's board of advisors includes ex Senior Yahoo Autos Directors and it has partnerships with brands such as the automotive luxury and performance website www.motorauthority.com owned by High Gear Media.
Media Contact: Lee Malcher (Founder & CEO), Carhoots.com, 415.595.0341, [email protected]
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