|By PR Newswire||
|August 6, 2014 03:00 PM EDT||
ST. LOUIS, Aug. 6, 2014 /PRNewswire/ -- Beer drinkers in the southwestern United States can quench their thirst for a unique, refreshing and authentic Mexican lager when Montejo arrives at bars, restaurants and at grocery and convenience stores in September. Anheuser-Busch will import Montejo – a golden lager beer with more than 100 years of Mexican brewing tradition. The launch of Montejo marks the first import from Mexico to the United States by Anheuser-Busch.
With origins in Mexicos's Merida, Yucatan, Montejo is brewed at Cerveceria Modelo S. de R.L. de C.V. in Tuxtepec, Oaxaca, Mexico. Perfect for parties and outdoor refreshment, Montejo is best enjoyed in a wide-mouthed glass and pairs well with Mexican cuisine. "Our brewmasters have perfected the Montejo recipe using time-honored Mexican brewing traditions. The result is a bright, smooth and full-flavored lager with a crisp finish," said Cesar Enrique Lopez Pineda, Montejo head brewmaster. "It's an honor to make this regional favorite available to beer drinkers outside of Mexico for the first time."
According to Ryan Garcia, Anheuser-Busch vice president of regional marketing, "Mexican beers account for nearly 60 percent of imports, and we are responding to consumer demand for an authentic and distinctly Mexican lager. "Anheuser-Busch will put muscle behind Montejo's launch in California, New Mexico, Arizona and Texas with an integrated advertising and marketing campaign that includes Hispanic targeted radio, digital, print, experiential and outdoor advertising. Los Angeles, Houston and San Antonio residents will also catch a glimpse of one of Mexico City's most iconic images – classic VW Beetle "vocho" taxicabs – delivering Montejo samples to legal-age adults during various local events and festivals.
Montejo local market launch activities will pay homage to the brand's deep heritage and personality. In Los Angeles, Montejo will sponsor the GRAMMY® award-winning Los Tigres del Norte – a norteno-style ensemble band based in California. The band will be honored Aug. 21 with a star on the Hollywood Walk of Fame and a VIP after-party where guests will enjoy Montejo as the exclusive beer sponsor.
Montejo contains 4.5 percent alcohol by volume (ABV) and will initially be available in packs of 12 12-ounce cans and six 12-ounce bottles.
For more information on Montejo, visit www.CervezaMontejo.com.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.6 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world's largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.
For more information, contact:
Nick Kelly, Anheuser-Busch
Laura Garner, Weber Shandwick
Sep. 29, 2016 09:45 PM EDT Reads: 3,121
Sep. 29, 2016 08:45 PM EDT Reads: 2,204
Sep. 29, 2016 08:45 PM EDT Reads: 1,543
Sep. 29, 2016 06:15 PM EDT Reads: 3,676
Sep. 29, 2016 06:00 PM EDT Reads: 1,536
Sep. 29, 2016 05:15 PM EDT Reads: 2,854
Sep. 29, 2016 05:15 PM EDT Reads: 1,581
Sep. 29, 2016 04:45 PM EDT Reads: 2,789
Sep. 29, 2016 04:45 PM EDT Reads: 3,439
Sep. 29, 2016 04:30 PM EDT Reads: 1,341
Sep. 29, 2016 04:30 PM EDT Reads: 1,957
Sep. 29, 2016 04:00 PM EDT Reads: 479
Sep. 29, 2016 04:00 PM EDT Reads: 2,396
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Sep. 29, 2016 03:30 PM EDT Reads: 1,627
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Sep. 29, 2016 03:30 PM EDT Reads: 2,552