Welcome!

News Feed Item

Advocate Marketing Leader Crowdly Announces Strong Company Momentum and New Platform Launch

Crowdly Revenue Snowballs 300% YoY With Key Customer Wins Including Glenfiddich and SodaStream

BOSTON, MA -- (Marketwired) -- 08/06/14 -- Crowdly, the innovative advocate marketing platform, today announced strong market momentum and new customer wins including SodaStream and William Grant & Sons brands Balvenie, Glenfiddich, Hendrick's Gin and Sailor Jerry. The accelerated motion comes with the launch of Crowdly 2.0, which provides actionable ways for leading brands and their agencies to surface, identify and build relationships with their best fans -- driving advocacy, brand loyalty and sales. Crowdly grew revenues over 300 percent in H1 2014 compared to H1 2013, and increased its customer base by 400 percent over the same period.

"So much of the success of our spirits has been due to the word-of-mouth we've earned from advocates who love our brands," said Jayme Brown, Manager of Digital Content and Relationship Marketing at William Grant & Sons USA. "Bringing that online, and connecting with our most engaged fans and influencers is no longer a nice-to-have, but a necessity. Crowdly is helping us identify and connect with those true advocates as individuals and cultivate real, long-term relationships to provide them a more meaningful experience, while improving brand loyalty and encouraging increased word-of-mouth influence."

Crowdly, profiled by the Altimeter Group in "Leveraging Social Identity" as one of only two selected companies to address the advocacy stage of the customer lifecycle, now boasts enterprise customers across verticals including consumer packaged goods, liquor, lifestyle, hospitality and more. Customers include top brands like Hilton, Lowe's, SodaStream and William Grant & Sons. Crowdly also works with marquee agencies BBDO, Edelman, Hill Holliday, MMB, Mullen and Vayner. To date, Crowdly has helped brands and agencies find and build relationships with over 1,000,000 organic advocates worldwide, while generating a 4X average increase in advocate engagement.

Crowdly's advocate marketing platform empowers large consumer brands to identify, segment, rank and make real connections with the advocates that love them, helping brands drive true advocacy and word-of-mouth buzz by authentically engaging with influential fans at scale. Only Crowdly can surface and connect a brand with all of the existing advocates hidden within their Facebook community.

"Crowdly's new platform capabilities allow us to track individual fan engagement and influence over time, and connect with true brand loyalists," noted Laurie Warden, Director of Strategy at MMB. "This helps us tie influence to ROI, and foster smarter relationships that drive the bottom line."

The release of Crowdly 2.0 significantly enhances customers' advocate marketing capabilities, allowing them to go beyond Crowdly 1.0's ability to surface and identify advocates. With Crowdly 2.0, brands can make information on their most influential organic fans immediately actionable, using simple yet powerful ways to not only identify, but now also to connect with advocates on a one-to-one or one-to-many basis. The new release builds on the existing advocate marketing platform and helps companies create a direct owned channel to reach their top advocates, allowing them to analyze and improve interactions for ongoing relationships. With Crowdly 2.0, companies are driving more value from word of mouth programs, leading to more loyal brand advocates and ultimately higher revenue through consumer purchases.

Brands and their agencies using Crowdly 2.0 can now:

  • Identify the advocates that love them most by surfacing, contextualizing, and ranking the most influential people within a brand's Facebook community.
  • Activate these advocates for initiatives or product launches through targeted, gated outreach on a one-to-one or one-to-many basis (and build a direct earned channel to their top fans).
  • Use Crowdly's powerful insight and reporting capabilities to understand the people, topics, and trends driving word-of-mouth about clients' brands.
  • Easily create and track real-time fan segments based on the conversations that matter, including creating effective custom audiences and look-alikes for paid media on Facebook.
  • Tie individual social history to loyalty and rewards programs, finally allowing marketers to directly connect brand advocacy to purchase.

"We're in the middle of a fundamental shift where great brands are now taking a digital first approach to their word-of-mouth and advocacy initiatives. More than ever, brands are emphasizing the need to connect these strategies with their true, passionate fans, not a rented list," said Dan Sullivan, president and founder of Crowdly. "It's been rewarding to see our traction skyrocket over the past year. The accelerating shift in brand priorities from purely high volume reach to high value interactions gives us plenty of reason to be optimistic."

For more information on the Crowdly platform, visit: www.crowdly.com

About Crowdly
Crowdly is the leading advocate marketing platform empowering large consumer brands to build a base of authentic advocates, activate them, and learn from their behavior to increase word-of-mouth promotion and brand advocacy. Working with top brands like Hilton, Lowe's and SodaStream, along with agencies like BBDO, Edelman and Hill Holiday, Crowdly seamlessly integrates with Facebook to show brands the lifetime influence of their top fans and a complete history of fans' interactions over time. Through identifying and fostering Superfans, Crowdly helps brands drive stronger word of mouth marketing and greater ROI.

Contact:
Dan MacLeod
Scratch Marketing + Media for Crowdly
240-603-2887
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.