|By Marketwired .||
|August 6, 2014 05:05 PM EDT||
BOSTON, MA -- (Marketwired) -- 08/06/14 -- Crowdly, the innovative advocate marketing platform, today announced strong market momentum and new customer wins including SodaStream and William Grant & Sons brands Balvenie, Glenfiddich, Hendrick's Gin and Sailor Jerry. The accelerated motion comes with the launch of Crowdly 2.0, which provides actionable ways for leading brands and their agencies to surface, identify and build relationships with their best fans -- driving advocacy, brand loyalty and sales. Crowdly grew revenues over 300 percent in H1 2014 compared to H1 2013, and increased its customer base by 400 percent over the same period.
"So much of the success of our spirits has been due to the word-of-mouth we've earned from advocates who love our brands," said Jayme Brown, Manager of Digital Content and Relationship Marketing at William Grant & Sons USA. "Bringing that online, and connecting with our most engaged fans and influencers is no longer a nice-to-have, but a necessity. Crowdly is helping us identify and connect with those true advocates as individuals and cultivate real, long-term relationships to provide them a more meaningful experience, while improving brand loyalty and encouraging increased word-of-mouth influence."
Crowdly, profiled by the Altimeter Group in "Leveraging Social Identity" as one of only two selected companies to address the advocacy stage of the customer lifecycle, now boasts enterprise customers across verticals including consumer packaged goods, liquor, lifestyle, hospitality and more. Customers include top brands like Hilton, Lowe's, SodaStream and William Grant & Sons. Crowdly also works with marquee agencies BBDO, Edelman, Hill Holliday, MMB, Mullen and Vayner. To date, Crowdly has helped brands and agencies find and build relationships with over 1,000,000 organic advocates worldwide, while generating a 4X average increase in advocate engagement.
Crowdly's advocate marketing platform empowers large consumer brands to identify, segment, rank and make real connections with the advocates that love them, helping brands drive true advocacy and word-of-mouth buzz by authentically engaging with influential fans at scale. Only Crowdly can surface and connect a brand with all of the existing advocates hidden within their Facebook community.
"Crowdly's new platform capabilities allow us to track individual fan engagement and influence over time, and connect with true brand loyalists," noted Laurie Warden, Director of Strategy at MMB. "This helps us tie influence to ROI, and foster smarter relationships that drive the bottom line."
The release of Crowdly 2.0 significantly enhances customers' advocate marketing capabilities, allowing them to go beyond Crowdly 1.0's ability to surface and identify advocates. With Crowdly 2.0, brands can make information on their most influential organic fans immediately actionable, using simple yet powerful ways to not only identify, but now also to connect with advocates on a one-to-one or one-to-many basis. The new release builds on the existing advocate marketing platform and helps companies create a direct owned channel to reach their top advocates, allowing them to analyze and improve interactions for ongoing relationships. With Crowdly 2.0, companies are driving more value from word of mouth programs, leading to more loyal brand advocates and ultimately higher revenue through consumer purchases.
Brands and their agencies using Crowdly 2.0 can now:
- Identify the advocates that love them most by surfacing, contextualizing, and ranking the most influential people within a brand's Facebook community.
- Activate these advocates for initiatives or product launches through targeted, gated outreach on a one-to-one or one-to-many basis (and build a direct earned channel to their top fans).
- Use Crowdly's powerful insight and reporting capabilities to understand the people, topics, and trends driving word-of-mouth about clients' brands.
- Easily create and track real-time fan segments based on the conversations that matter, including creating effective custom audiences and look-alikes for paid media on Facebook.
- Tie individual social history to loyalty and rewards programs, finally allowing marketers to directly connect brand advocacy to purchase.
"We're in the middle of a fundamental shift where great brands are now taking a digital first approach to their word-of-mouth and advocacy initiatives. More than ever, brands are emphasizing the need to connect these strategies with their true, passionate fans, not a rented list," said Dan Sullivan, president and founder of Crowdly. "It's been rewarding to see our traction skyrocket over the past year. The accelerating shift in brand priorities from purely high volume reach to high value interactions gives us plenty of reason to be optimistic."
For more information on the Crowdly platform, visit: www.crowdly.com
Crowdly is the leading advocate marketing platform empowering large consumer brands to build a base of authentic advocates, activate them, and learn from their behavior to increase word-of-mouth promotion and brand advocacy. Working with top brands like Hilton, Lowe's and SodaStream, along with agencies like BBDO, Edelman and Hill Holiday, Crowdly seamlessly integrates with Facebook to show brands the lifetime influence of their top fans and a complete history of fans' interactions over time. Through identifying and fostering Superfans, Crowdly helps brands drive stronger word of mouth marketing and greater ROI.
Scratch Marketing + Media for Crowdly
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at Built.io, examined how Docker has evolved into a highly effective tool for application del...
Nov. 30, 2015 06:00 AM EST Reads: 382
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
Nov. 30, 2015 05:30 AM EST Reads: 493
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Nov. 30, 2015 05:15 AM EST Reads: 248
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Nov. 30, 2015 04:00 AM EST Reads: 606
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Nov. 30, 2015 04:00 AM EST Reads: 347
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Nov. 30, 2015 03:45 AM EST Reads: 435
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Nov. 30, 2015 03:00 AM EST Reads: 511
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
Nov. 30, 2015 02:00 AM EST Reads: 446
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Nov. 30, 2015 02:00 AM EST Reads: 448
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Nov. 30, 2015 12:00 AM EST Reads: 418
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Nov. 30, 2015 12:00 AM EST Reads: 449
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company Logz.io. In the past, he was co-founder of social-trading platform Currensee, which...
Nov. 29, 2015 04:00 PM EST Reads: 255
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Nov. 29, 2015 02:00 PM EST Reads: 488
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 29, 2015 01:00 PM EST Reads: 358
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
Nov. 29, 2015 12:45 PM EST Reads: 423