|By PR Newswire||
|August 6, 2014 06:00 PM EDT||
ATHENS, Greece, Aug. 6, 2014 /PRNewswire-iReach/ -- 06 August 2014, Athens. DiscoverGreece.com is a private effort in showcasing a comprehensive portfolio of Greek travel destinations and experiences. The Travel Guide incorporates offline an online marketing practises to communicate to the world in an interactive fashion. The end goal is to create a global community of supporters of Greek tourism by highlighting the diversity of Greece as a prominent travel destination.
Discover Greece covers more than 120 unique destinations and 30 Greek themes. Visitors can watch more than 60 videos and 3000 photographs from all over Greece. The portal is now available in English, French, German, Greek and Russian. The Travel Guide contains roughly 130,000 words of unique content, in the form of Hidden Gems, Highlights & Must See suggestions, while enticing visitors to design and book their trip in an effortless manner.
""What differentiates Discovergreece.com is the fact that it focuses on the product dimension of Greek tourism; utilizing the experience of the tourism industry, [and the] McKinsey's report on the development of Greek tourism policy for 2021. The Marketing Greece team has delivered a website that incorporates the latest technology and most up-to-date practices of electronic and digital communication to a global audience. Discovergreece.com will create a global community of supporters of Greek tourism. A community that will grow and contribute to new record results for tourism."
Iossif Parsalis, Managing Director at Discover Greece.
Greece targets for 2014 are set at 18.5 million international arrivals and 13 billion euros of international receipts. The traveling guide aims to lengthen the tourist season and propose combinations of experiences that are new to both first-time and return visitors.
* Discover Greece Language Pack might expand according to Global Demand and visitors.
Notes to Media
About Marketing Greece
Marketing Greece S.A. is a non-profit organization founded in 2013 established to promote tourism in Greece. A private sector initiative, its shareholders include the Greek Tourism Confederation (SETE) (80%), the Hellenic Chamber of Hotels (17.5%) and the Hellenic Association of Communication Agencies (2.5%). It launched the end user website, Discovergreece.com, in February 2014.
Media Contact: Michael Pillos, Kondiment (Cyprus) Ltd, +35799377073, [email protected]
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SOURCE Marketing Greece S.A.
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