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IDC Showcases LASER(TM) Targeted Advertising Solution for Rapidly Growing Indonesian Broadcast Market
|By Marketwired .
|August 6, 2014 06:45 PM EDT
OTTAWA, ONTARIO -- (Marketwired) -- 08/06/14 -- International Datacasting Corporation (TSX: IDC), a technology innovator in digital content distribution, is proud to jointly host a seminar with the Canadian Embassy in Jakarta, entitled "The Future of Broadcast Advertising". This event will showcase the IDC LASER targeted advertising solution.
With targeted advertising, broadcasters are able to more precisely tailor ad content in accordance with local regulation, language and cultural preferences. This enables broadcasters to target advertising more effectively and to increase ad sales revenues relative to previous solutions.
The stakes are high, as the ad market is becoming both more lucrative and increasingly competitive as new technologies and internet-based platforms provide more alternatives to target consumers and businesses. At the seminar, IDC will discuss how targeted ad insertion can enable broadcasters to be more successful in this competitive landscape. Throughout the event, IDC will demonstrate firsthand how such leading-edge technology is able to change the established rules of broadcast TV.
As Indonesia moves towards DVB-T2 broadcasting, regionalization of content is required for broadcasters to cost-effectively address local variations in culture and language, and to insert content that is more relevant and valuable to viewers. Regionalization enables a more relevant and compelling broadcast experience, positioning television broadcasters for increased success.
During this seminar, IDC will demonstrate how its ground-breaking LASER Multi Program Splicer (MPS) technology can unleash the potential of broadcast TV to increase ad revenues and grow viewership.
The event will be hosted on the 13th of August 2014, starting at 9:00 am local time, at the Pullman Jakarta Central Park (Podomoro City Jl. Let. Jend. S. Parman Kav. 28, Jakarta 11470 - Indonesia).
"With over 40 key industry experts already confirmed, I am thrilled to see such a high level of interest for LASER MPS, which IDC announced only a few months ago at the 2014 National Association of Broadcaster's show," stated Doug Lowther, President and CEO of IDC. "We are very proud to contribute IDC's technology leadership to the dynamic and growing broadcast TV market in Indonesia".
About International Datacasting Corporation:
International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world's premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro Audio Solution, LASER Targeted Ad Insertion Platform, and the TITAN 3 Contribution Encoder. The company's products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite newsgathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. For more information visit: www.datacast.com.
This press release contains certain information that may constitute "forward-looking information" and/or "forward-looking statements" within the meaning of applicable Canadian securities laws. All forward-looking information and forward-looking statements are necessarily based on a number of estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies. All statements other than statements which are reporting results as well as statements of historical fact are forward-looking statements that may involve a number of known and unknown risks, uncertainties and other factors; many of which are beyond the ability of IDC to control or predict.
Forward-looking statements are generally identifiable by use of the words "may", "will", "should", "continue", "expect", "anticipate", "estimate", "believe", "intend", "plan or "project" or the negative of these words or other variations on these words or comparable terminology. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Risk factors that might cause actual results to differ materially include, but are not limited to: competitive developments; risks associated with IDC's growth; expectations regarding new product initiatives and timing, including the STAR Pro Audio Solution, LASER Targeted Ad Insertion Platform and TITAN 3 Contribution Encoder; any difficulties or disputes with IDC's subcontractors, contract manufacturers and suppliers; IDC's dependence on the development and growth of the satellite services market; a lengthy and variable sales cycle for IDC's products and services; IDC's reliance on a small number of customers for a large percentage of its revenue; expectations with respect to the sufficiency of its financial resources and liquidity; regulatory risks and intellectual property infringement.
More detailed information about potential factors that could affect IDC's financial and business results is included in the public documents IDC files from time to time with Canadian securities regulatory authorities and which are available on SEDAR at www.sedar.com.
Except as expressly required by applicable law, we undertake no obligation to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise. Forward-looking statements are provided to assist external stakeholders in understanding IDC's expectations as at the date of this release and may not be appropriate for other purposes. Readers are cautioned not to place undue reliance on such statements.
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