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Dun & Bradstreet Partners with Creative Agency Droga5 to Reinvent Its Brand Purpose, Values and Visual Identity
|By Business Wire
|August 7, 2014 07:31 AM EDT
Dun & Bradstreet (DNB:NYSE), the world's leading source of commercial
data, analytics and insight on businesses, has tapped Droga5, a New
York-based advertising agency, as their creative agency of record.
Driven by Dun & Bradstreet’s new global strategy, the company’s brand
purpose, values, image and identity will be reinvented.
In 2014, Dun & Bradstreet President and CEO Bob Carrigan announced a new
strategy to return the company to long-term growth and modernize the
brand and culture for the benefit of customers, employees and
"The time is right to refresh and reposition the brand of this respected
174-year-old company, and lead the transformation of an industry that is
becoming increasingly complex and vital to the future of business," said
Rishi Dave, Chief Marketing Officer, Dun & Bradstreet. "Droga5 has a
history of pushing the boundaries of traditional strategy and creative,
and we look forward to partnering with them to take our brand and
industry to new heights."
Droga5 has been charged with everything from driving a new brand purpose
and strategy to creating a new modern look and feel for Dun &
Bradstreet, to revitalizing the Company’s global culture.
“Our partnership with Dun & Bradstreet is evidence that sometimes the
most incredible opportunities come from the most unlikely places,” said
David Droga, Creative Chairman, Droga5. “We are excited to help
transform the brand of a 174-year old company that has been instrumental
in building the commercial business marketplace. It’s an incredible
opportunity for us.”
Over the years, Dun & Bradstreet has built a leading position in
commercial data around the world with a strong presence in more than 200
countries, and a global commercial database containing more than 235
million business records. More than 4,600 employees around the globe
provide risk management, credit, supply chain, revenue and sales and
marketing data tools to more than a million customers.
About Dun & Bradstreet® (D&B)
The Dun & Bradstreet Corporation is the world's leading source of
commercial data, analytics and insight on businesses. Our global
commercial database contains more than 235 million business records. We
transform commercial data into valuable insight which is the foundation
of our global solutions that customers rely on to make critical business
D&B provides solution sets that meet a diverse set of customer needs
globally. Customers use D&B Risk Management Solutions™ to mitigate
credit and supplier risk, increase cash flow and drive increased
profitability, and D&B Sales & Marketing Solutions™ to provide data
management capabilities that provide effective and cost efficient
marketing solutions to increase revenue from new and existing customers.
For more information, please visit www.dnb.com
or follow @DnBUS.
Droga5 is a creative and strategic advertising agency headquartered in
New York with offices in London and Sydney. Founded in 2006, Droga5 now
counts as its clients American Express, Chobani, The Coca-Cola Company,
Dun & Bradstreet, Georgia-Pacific, Hennessy, Heineken, Jockey,
Prudential, Mondelez International, Motorola, Reckitt Benckiser, Toyota,
Under Armour, and UNICEF, among others. In 2013, leading entertainment
and media company William Morris Endeavor made a significant investment
in Droga5, launching a strategic partnership to best serve each entity’s
clients. For more information, visit droga5.com.
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