News Feed Item
Dun & Bradstreet Partners with Creative Agency Droga5 to Reinvent Its Brand Purpose, Values and Visual Identity
|By Business Wire
|August 7, 2014 07:31 AM EDT
Dun & Bradstreet (DNB:NYSE), the world's leading source of commercial
data, analytics and insight on businesses, has tapped Droga5, a New
York-based advertising agency, as their creative agency of record.
Driven by Dun & Bradstreet’s new global strategy, the company’s brand
purpose, values, image and identity will be reinvented.
In 2014, Dun & Bradstreet President and CEO Bob Carrigan announced a new
strategy to return the company to long-term growth and modernize the
brand and culture for the benefit of customers, employees and
"The time is right to refresh and reposition the brand of this respected
174-year-old company, and lead the transformation of an industry that is
becoming increasingly complex and vital to the future of business," said
Rishi Dave, Chief Marketing Officer, Dun & Bradstreet. "Droga5 has a
history of pushing the boundaries of traditional strategy and creative,
and we look forward to partnering with them to take our brand and
industry to new heights."
Droga5 has been charged with everything from driving a new brand purpose
and strategy to creating a new modern look and feel for Dun &
Bradstreet, to revitalizing the Company’s global culture.
“Our partnership with Dun & Bradstreet is evidence that sometimes the
most incredible opportunities come from the most unlikely places,” said
David Droga, Creative Chairman, Droga5. “We are excited to help
transform the brand of a 174-year old company that has been instrumental
in building the commercial business marketplace. It’s an incredible
opportunity for us.”
Over the years, Dun & Bradstreet has built a leading position in
commercial data around the world with a strong presence in more than 200
countries, and a global commercial database containing more than 235
million business records. More than 4,600 employees around the globe
provide risk management, credit, supply chain, revenue and sales and
marketing data tools to more than a million customers.
About Dun & Bradstreet® (D&B)
The Dun & Bradstreet Corporation is the world's leading source of
commercial data, analytics and insight on businesses. Our global
commercial database contains more than 235 million business records. We
transform commercial data into valuable insight which is the foundation
of our global solutions that customers rely on to make critical business
D&B provides solution sets that meet a diverse set of customer needs
globally. Customers use D&B Risk Management Solutions™ to mitigate
credit and supplier risk, increase cash flow and drive increased
profitability, and D&B Sales & Marketing Solutions™ to provide data
management capabilities that provide effective and cost efficient
marketing solutions to increase revenue from new and existing customers.
For more information, please visit www.dnb.com
or follow @DnBUS.
Droga5 is a creative and strategic advertising agency headquartered in
New York with offices in London and Sydney. Founded in 2006, Droga5 now
counts as its clients American Express, Chobani, The Coca-Cola Company,
Dun & Bradstreet, Georgia-Pacific, Hennessy, Heineken, Jockey,
Prudential, Mondelez International, Motorola, Reckitt Benckiser, Toyota,
Under Armour, and UNICEF, among others. In 2013, leading entertainment
and media company William Morris Endeavor made a significant investment
in Droga5, launching a strategic partnership to best serve each entity’s
clients. For more information, visit droga5.com.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Aug. 25, 2016 04:15 PM EDT Reads: 335
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes.
In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 25, 2016 03:30 PM EDT Reads: 1,480
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 25, 2016 03:15 PM EDT Reads: 2,194
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
All major researchers estimate there will be tens of billions devices - comp...
Aug. 25, 2016 02:00 PM EDT Reads: 3,543
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved.
In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Aug. 25, 2016 01:45 PM EDT Reads: 1,356
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location.
With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 25, 2016 01:00 PM EDT Reads: 3,885
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aug. 25, 2016 01:00 PM EDT Reads: 2,590
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing.
In his session at 19th Cloud Expo, Raghav...
Aug. 25, 2016 12:45 PM EDT Reads: 569
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts?
As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Aug. 25, 2016 12:45 PM EDT Reads: 578
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open.
Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Aug. 25, 2016 12:15 PM EDT Reads: 3,382
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time.
In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Aug. 25, 2016 11:00 AM EDT Reads: 534
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products.
Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
Aug. 25, 2016 11:00 AM EDT Reads: 1,826
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH.
Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Aug. 25, 2016 10:30 AM EDT Reads: 486
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Aug. 25, 2016 09:15 AM EDT Reads: 600
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Aug. 25, 2016 09:00 AM EDT Reads: 496