|By PR Newswire||
|August 7, 2014 10:00 AM EDT||
TOMS RIVER, N.J. and SAN FRANCISCO, Aug. 7, 2014 /PRNewswire/ -- Yashi, a leader in location focused online video advertising, today announced a partnership with LiveRamp, a leader in data onboarding. The integration with LiveRamp gives marketers the ability to use their CRM data to target specific customer segments, improving precision and relevancy when buying media on Yashi's platform.
"Yashi offers advanced geotargeting capabilities that help marketers optimize digital video advertising campaigns," said Auren Hoffman, CEO of LiveRamp. "We're excited to help Yashi customers experience even greater value by connecting more data to Yashi's media platform."
Marketers will benefit from this partnership by using LiveRamp's data onboarding service to anonymously connect siloed customer data, such as purchase history, to the Yashi technology stack, where it can be used to define target audiences for online advertising campaigns. Marketers can then measure and visualize ad campaigns in real-time through Yashi's platform to maximize the impact of their campaign spend.
"LiveRamp is one of the leading data onboarders in the country, providing strategic and inventive new approaches to advertising by connecting high value customer data to marketing applications," said Jay Gould, CEO of Yashi. "We are looking forward to pairing LiveRamp's data onboarding capabilities with our products and industry expertise to help marketers achieve exceptional performance in their video ad campaigns."
Yashi is a privately held, location focused online video advertising platform. The company has developed a proprietary demand side platform that analyzes 40 billion video ad opportunities, in real-time, and delivers hundreds of millions of video ads every month. The company is located at the Jersey Shore and has experienced rapid growth with a historical compounded annual revenue growth rate of 70% since inception. For more information, please visit us at: http://yashi.com, or follow us on Twitter at @yashi.
LiveRamp connects data across more than 100 digital marketing applications.
By onboarding customer data into the measurement, targeting, and personalization applications developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. More information at: www.LiveRamp.com.
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