Click here to close now.


News Feed Item

Pillsbury Launches Toaster Strudel Made With "More Fruit"

To celebrate its new product, Toaster Strudel teams up with Fruit Ninja

MINNEAPOLIS, Aug. 7, 2014 /PRNewswire/ -- Pillsbury Toaster Strudel today announced the launch of its new product recipe, now made with more fruit, and corresponding "More Fruit" campaign. To reach moms and millennials where they are already playing, Toaster Strudel partnered with Halfbrick, the makers of the popular app, Fruit Ninja.

Toaster Strudel Teams Up with Fruit Ninja to Celebrate “More Fruit”

"Research shows that 75 percent of moms play video games and, in fact, gaming creates a bonding experience for families[1]," says Polly Madsen, marketing manager for Pillsbury Toaster Strudel. "Our partnership with Fruit Ninja is a fun way to celebrate now having more fruit in every Toaster Strudel with the same great taste, and it's a natural fit because it resonates with moms and millennials."

Fruit Ninja Partnership
Toaster Strudel's partnership with Fruit Ninja comes to life in two ways—through an in-app experience and a live event in Los Angeles. Beginning August 7, Fruit Ninja players will notice Toaster Strudel through sponsored in-app challenges and videos with flying fruit that will play after each completed mission. Players will also be rewarded with Toaster Strudel coupons and other Fruit Ninja incentives.

Offline, Toaster Strudel will host the first-ever "in real life" Fruit Ninja spectacle on August 13 at The Grove in Los Angeles. At this one-of-a-kind event, fans will watch as world-renowned swordsman Isao Machii slices apples, berries, watermelons and more fruit tossed his way. During the event, attendees can sample Toaster Strudel, play Fruit Ninja Kinect, pose for photos and more.

"We're excited about our first-ever partnership with Toaster Strudel," said Phil Larsen, chief marketing officer for Halfbrick. "It's a natural way for the brand to share its 'more fruit' news with our combined fanbase."

Other Campaign News
To continue the 'more fruit' buzz, Toaster Strudel is also partnering with the Food Network this summer through an integration with the new hit show Rachel vs. Guy: Kids Cook-Off. Along with print, digital, mobile, online sweepstakes and social extensions, 60-second Toaster Strudel "More Fruit" vignettes will run during the show in which teens will be challenged to whip up recipes with Toaster Strudel and real fruit.

Starting August 4, 2014, a Toaster Strudel TV spot featuring the brand's spokes-character Hans Strudel will be airing across America. To emphasize the "More Fruit" messaging, each commercial shows how Toaster Strudel can help Mom get her morning moving.

About General Mills
General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2014 worldwide sales of US $17.9 billion.

[1] A 2013 report from the Entertainment Software Association (ESA) found that 75 percent of "moms" play video games. The data comes as part of a new report from the trade group representing the video games industry called "Mom Gamers Study: A New Generation of Gamer."

To celebrate the launch of Toaster Strudel’s new product recipe, now made with more fruit, the brand has teamed up with Fruit Ninja and world-renowned swordsman Isao Machii to bring the popular Fruit Ninja app to life.


Pillsbury Toaster Strudel launches new product recipe, now made with more fruit.

Photo -
Photo -
Photo -

SOURCE Pillsbury Toaster Strudel

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Between the compelling mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how busine...
Chris Van Tuin, Chief Technologist for the Western US at Red Hat, has over 20 years of experience in IT and Software. Since joining Red Hat in 2005, he has been architecting solutions for strategic customers and partners with a focus on emerging technologies including IaaS, PaaS, and DevOps. He started his career at Intel in IT and Managed Hosting followed by leadership roles in services and sales engineering at Loudcloud and Linux startups.
JFrog has announced a powerful technology for managing software packages from development into production. JFrog Artifactory 4 represents disruptive innovation in its groundbreaking ability to help development and DevOps teams deliver increasingly complex solutions on ever-shorter deadlines across multiple platforms JFrog Artifactory 4 establishes a new category – the Universal Artifact Repository – that reflects JFrog's unique commitment to enable faster software releases through the first pla...
As-a-service models offer huge opportunities, but also complicate security. It may seem that the easiest way to migrate to a new architectural model is to let others, experts in their field, do the work. This has given rise to many as-a-service models throughout the industry and across the entire technology stack, from software to infrastructure. While this has unlocked huge opportunities to accelerate the deployment of new capabilities or increase economic efficiencies within an organization, i...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet condit...
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. In his session at @DevOpsSummit, Brian “Redbeard” Harrington, a principal architect at CoreOS, will examine how CoreOS helps teams run in production. Attende...
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult - let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and li...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
The APN DevOps Competency highlights APN Partners who demonstrate deep capabilities delivering continuous integration, continuous delivery, and configuration management. They help customers transform their business to be more efficient and agile by leveraging the AWS platform and DevOps principles.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at @DevOpsSummit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete en...
Manufacturing has widely adopted standardized and automated processes to create designs, build them, and maintain them through their life cycle. However, many modern manufacturing systems go beyond mechanized workflows to introduce empowered workers, flexible collaboration, and rapid iteration. Such behaviors also characterize open source software development and are at the heart of DevOps culture, processes, and tooling.
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, al...