|By Marketwired .||
|August 7, 2014 11:00 AM EDT||
NEW YORK, NY -- (Marketwired) -- 08/07/14 -- Global digital agency Essence, the world's largest independent buyer of digital media, today welcomed Rob Reifenheiser as its North American head of media. Reifenheiser is charged with overseeing the agency's programmatic, biddable, planning, campaign management, investment and advertising operations teams across its New York, San Francisco and Seattle offices. He will join Essence's New York location and report to Christian Juhl, the agency's global chief executive officer.
Reifenheiser boasts more than 20 years of experience, most recently serving as executive vice president, managing director at MediaVest. During his tenure, he led the businesses for Wal-Mart, Heineken, Turner Broadcasting System, TD Ameritrade and Microsoft's Windows Phone. Reifenheiser began his career at Saatchi & Saatchi, where he was a group planning director for the Procter & Gamble business. He also previously served as managing partner, account director of the American Express and Sprint/Nextel accounts at Mindshare.
"Rob's experience managing multiple accounts with budgets in excess of $1 billion is exactly the kind of expertise we were looking for to lead our rapidly growing business," said Juhl. "But what's even more impressive than his well-pedigreed resume is his obvious passion for implementing innovation on behalf of clients. I expect our partners will see immediate impact."
"I joined Essence for three reasons," said Reifenheiser. "First, although it sounds grandiose, I believe it represents the future. Second, because of the caliber of the leadership. And third, the culture of the team."
Essence is a global digital agency and the world's largest independent buyer of digital media. We blend data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, eBay, Expedia and Barclays. The agency is more than 450 people strong, manages over $650MM in media spend and deploys campaigns in 71 markets via offices in London, New York, San Francisco, Seattle, Singapore and Tokyo. Visit essencedigital.com for more information, and follow us on Twitter at @essencedigital.
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