|By PR Newswire||
|August 7, 2014 12:00 PM EDT||
NORTHFIELD, Ill., Aug. 7, 2014 /PRNewswire/ -- Frank Thomas, known as "The Big Hurt," joined Mr. Peanut to surprise a Chicago men's softball team, winner of Mr. Peanut's Power Hitter Contest, to harness the power of the peanut and celebrate the launch of four new Planters peanut flavors.
Thomas, a powerful hitter during his career, helped the team spice up their game with his coaching guidance, new uniforms and, of course, peanuts. He also stepped up to play first base coach during the game.
"Having 'The Big Hurt' join our team was a great way to help us remind people that peanuts are not only nutritious but powerfully delicious too," said Peter Cotter, Senior Brand Manager for Planters. "It was great to see him interact with fans and have fun on the field. He's a true Hall of Famer."
Planters, America's leading snack nut brand known for its more than 100-year-old peanut history, tapped both culinary trends and fan feedback to develop the new sweet and savory varieties which include salty-sweet Salted Caramel, indulgent Cocoa, fiery Chipotle and rugged Smoked. The new peanut flavors deliver six to seven grams of protein per serving. The flavors are sold nationwide in the snacks section of grocery stores with a suggested retail price of $1.99 for each six-ounce container.
Planters has a long history of pioneering industry firsts. This inventiveness is delivered through a diverse portfolio of nutritious and delicious plant-based snacks such as peanuts, cashews, almonds and other nuts. Planters NUT-rition offers a distinctive line of nut mixes that focus on specific nutritional needs. Planters Trail Mix blends roasted nuts, delicious fruit and other delicious ingredients to help fuel an active lifestyle.
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company's iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft's 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Jul. 2, 2015 01:45 PM EDT Reads: 2,244
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
Jul. 2, 2015 01:36 PM EDT
Jul. 2, 2015 01:15 PM EDT Reads: 609
Jul. 2, 2015 01:00 PM EDT Reads: 1,184
Jul. 2, 2015 01:00 PM EDT Reads: 1,010
Jul. 2, 2015 12:00 PM EDT Reads: 1,997
Jul. 2, 2015 11:50 AM EDT Reads: 324
Jul. 2, 2015 11:17 AM EDT Reads: 352
Jul. 2, 2015 11:15 AM EDT Reads: 1,019
Jul. 2, 2015 11:00 AM EDT Reads: 2,099
Jul. 2, 2015 11:00 AM EDT Reads: 2,181
Jul. 2, 2015 10:46 AM EDT Reads: 326
Jul. 2, 2015 10:45 AM EDT Reads: 712
Jul. 2, 2015 10:00 AM EDT Reads: 767
Jul. 2, 2015 10:00 AM EDT Reads: 786