|By PR Newswire||
|August 7, 2014 12:00 PM EDT||
SAN FRANCISCO, Aug. 7, 2014 /PRNewswire/ -- Global digital marketing agency Interakt today announced Elijah Degen has joined the firm as Global Head – Digital Solutions. An international mobile and digital marketing expert, Degen previously led Lenovo's worldwide digital marketing strategy and operations team, where his work contributed significantly to elevating the company to the number one position in the worldwide PC market.
In his new role at Interakt, Degen will play a pivotal role in the company's Digital Marketing practice worldwide, including the launch of Resulticks, the agency's new marketing automation platform, the first truly omnichannel solution for helping marketers reach connected customers both online and off. Resulticks enables unprecedented granular targeting, detailed audience insights, multi-dimensional campaign creation, campaign management and measurement, summary and trend reporting and industry benchmarking all in a single, comprehensive platform.
With nearly 15 years of experience in building, launching and managing cross-cultural international campaigns for both Fortune 500 and startup companies, Degen brings an impressive growth-focused track record to Interakt, including business management, strategic planning, analytics, content marketing and advertising across a broad range of markets, audiences and industries.
"As a client, I was so impressed with the Interakt team and its phenomenal ability to apply emerging digital technology to engage audiences with compelling creative concepts," Degen said. "Now, I'm thrilled to come on board to launch Resulticks and help grow the agency on a global scale."
Degen also brings valuable on-the-ground experience in emerging markets to Interakt, having lived and worked in China for five years managing Lenovo's digital marketing practice for emerging markets while earning his MBA from Tsinghua University in collaboration with MIT's Sloan School of Management.
"Elijah is an extremely savvy marketing technologist who knows how to leverage advanced concepts and platforms to develop technology-enabled marketing campaigns that resonate across cultures and accelerates brand growth in global markets," said Redickaa Subrammanian, CEO and chief strategist at Interakt. "We're very excited to have that expertise on our team to expand our capabilities and solidify our position to serve clients across the spectrum, from agile startups to established enterprise brands, anywhere in the world."
To sign up for a free demo of Resulticks or learn more, visit www.resulticks.com.
Interakt is an award-winning global digital agency providing omnichannel digital marketing, engaged learning, user experience and technology services to brands like Levi's, HP, Estée Lauder Companies, Ecolab and Lenovo. Its Communications inside out™ approach helps companies close the gap between the brand promises they make and the brand experiences they deliver by aligning internal and external communications for a more cohesive strategy that creates and sustains long-term engagement. Interakt is headquartered in Singapore, with 9 global offices including New York, Chicago, San Francisco, London, Dubai, Chennai, Bangalore, and Mumbai. For more information, visit www.interaktco.com.
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