Welcome!

News Feed Item

CVS/pharmacy® Introduces Pro-Designed Makeup Academy Collection

Premium Beauty Line Launches Exclusively at CVS/pharmacy Locations Nationwide

WOONSOCKET, R.I., Aug. 7, 2014 /PRNewswire/ -- CVS/pharmacy, the nation's leading retail pharmacy, today announced the introduction of the exclusive beauty collection, Makeup Academy. Developed for CVS/pharmacy by makeup professionals and beauty experts, the comprehensive line includes more than 145 products within three categories -- lip products, false eyelashes and makeup brushes -- delivering makeup artist must-haves in fashion-forward colors, luxurious textures and pro-performance designs.

CVS / pharmacy.

"Makeup Academy is another example of our dedication to first-to-market innovation within the store brand category," said George Coleman, Vice President of Store Brands at CVS/pharmacy. "We are proud to introduce this professionally-designed, premium cosmetics and beauty accessories line, developed specifically to surprise and delight our beauty customers when they visit their local CVS/pharmacy."

Developed under the same Makeup Academy brand name as the popular UK line, this new collection was designed specifically and exclusively for CVS/pharmacy with a unique product portfolio, distinctive and high-quality formulations, in-demand shades, and refined packaging. Based on insights into the needs of CVS/pharmacy's more than 35 million weekly shoppers, 80% of whom are women, the launch collection has been carefully developed in key categories. 

With lip products as the number one impulse purchase by CVS/pharmacy shoppers, Makeup Academy's wide range of unique lip formulations caters to the varied needs and makeup choices of women everywhere. Within the more than 100 lip products, the Color Infused Balm ($9.00) delivers hydration and sheer pigment, the Lip Color Crayon ($8.00) offers convenient no-mess color application and the Liquid Lipstick ($10.00) provides rich, saturated color and a velvet matte finish.

The introduction of Makeup Academy's premium brush collection makes it easier than ever to create flawless makeup looks, conveniently and affordably. Innovative design engineering has resulted in exceptional quality brushes for specialized use, including the Pro BB/CC Cream Brush ($19.00) for expert blending, blurring and diffusing, as well as the Pro 5 Piece Travel Set ($21.00), featuring a mix of natural and synthetic fibers and short handles for definition and control on-the-go.

For lash, the fastest-growing category for the last three years at CVS/pharmacy, Makeup Academy introduces a wide assortment of options for both false lash beginners and pros alike. The Natural Ultra Fine Lashes ($5.00) provide a subtle flutter look, the Glamour Volume Boosting Lashes ($5.00) offer mega volume from fanned-out fibers and the Individual Lash Starter Kit ($10.00) lets the makeup aficionado create an individual look by combining short and long lashes.

Makeup Academy will be exclusively available starting August 2014 at all CVS/pharmacy locations nationwide and online at www.cvs.com/muapro. Prices range from $5.00 to $26.00.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,600 CVS/pharmacy and Longs Drug stores in the U.S. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at http://info.cvscaremark.com.  

Logo - http://photos.prnewswire.com/prnh/20100816/NE50800LOGO

SOURCE CVS/pharmacy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business's infrastructure required to support an effective web experience... but they are missing a critical component - Internet visibility.
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and micro services. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your contain...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.