|By Marketwired .||
|August 7, 2014 12:51 PM EDT||
TORONTO, ONTARIO -- (Marketwired) -- 08/07/14 -- The Canadian Press, Canada's bilingual multimedia news agency, is partnering with user-generated content aggregator Newzulu to open an exciting new channel of crowdsourced photo content for newsrooms, brands and agencies across Canada. Newzulu is the world's leading crowdsourced news platform, providing professionals and amateurs a smartphone app and website to easily submit their content to be validated, distributed and licensed to a global marketplace of 7,000 media outlets.
The Canadian Press has added Newzulu's real-time photo stream to its online images archive for customers to license and download content from a growing international community of more than 150,000 contributors, including professional photographers, photography enthusiasts and everyday citizens who find themselves as witnesses to breaking news and community events. While crowdsourced video will be offered in the future, customers now benefit from the convenience of having Newzulu's timely, high-quality freelance and citizen photos in the same archive where they already access more than 8 million news pictures shot by photojournalists from The Canadian Press, The Associated Press and other agencies.
"Canada is a huge country and it makes sense to find new ways to expand coverage into local and regional events we would otherwise not be able to offer," said Malcolm Kirk, President of The Canadian Press.
"This arrangement widens the coverage net for Canada and creates a showcase for freelancers who wish to participate. There are thousands of cameras capturing images of Canada every hour of the day and our goal is to work with Newzulu to make the very best of those available to the Canadian media and commercial marketplace."
Newzulu Co-founder Alex Hartman said, "Newzulu is delighted to partner with CP to provide leading publishers, broadcasters and commercial clients with the best crowdsourced images and videos available from smartphones, the web and social media networks."
Newzulu will hire and manage its own Canadian team of editors to aggregate, verify and edit the crowdsourced content, focusing on photos that provide an exclusive or different perspective to ensure customers looking for something out of the ordinary receive a wider selection of options.
Canadian Press journalists capture hundreds of photographs and videos from bureaus across Canada, comprising the leading package of Canadian news imagery in the marketplace. Crowdsourced and freelance content from Newzulu complements CP's award-winning service.
Kirk stressed that the strategic editorial objective for CP is to add more Canadian coverage from the high end of available crowdsourced content.
"The Newzulu offering does not replace what we have traditionally offered through our own staff and through our global partners like The Associated Press," said Kirk. "Rather, the Newzulu content will be made available for sale through the CP Images Archive, and is intended to complement and expand the overall available menu of Canadian and international images. It promises to be a wonderful mix."
About The Canadian Press
The Canadian Press is Canada's most trusted news source and leader in providing real-time, bilingual multimedia content across print, broadcast, online, mobile and social media. More than 200 journalists produce, package and distribute news stories, photos, graphics, audio and video, plus international coverage from The Associated Press, to daily newspapers, radio and TV stations, and websites that have relied on CP's fast, accurate and impartial reporting for more than 95 years.
The Canadian Press is also the exclusive reseller of NewsCred's Content Marketing Cloud in Canada, which gives media and brand publishers an end-to-end platform to manage, curate, publish, share and measure millions of articles, images and videos produced by more than 4,500 world-class editorial sources.
Newzulu is the world's leading crowdsourced news and freelance journalism platform which operates in partnership with The Canadian Press in Canada. Newzulu was founded in 2007 as Citizenside.com in partnership with Agence France-Presse (AFP) to network over 150,000 citizen journalist contributors in over 150 countries worldwide. Newzulu also operates in partnership with the Press Association in the UK & Ireland, as well as with the Australian Associated Press in Australia & New Zealand.
Newzulu acts as a platform for the distribution of news photos, videos and opinion through its online sales platform Newzulu Wire and in partnership with AFP and the world's leading regional news wires. Headquartered in Paris, Newzulu operates bureaus in London, New York, Los Angeles, Toronto, Montreal, Sydney and Auckland, providing its crowdsourced news feed and citizen journalism platform and editorial services to thousands of editorial and commercial clients globally.
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