Welcome!

News Feed Item

Industry Pioneer Caesars Entertainment Marks Milestone at This Year's Responsible Gaming Education Week

Gaming-Entertainment Company celebrates 25 years since founding of industry's first responsible gaming campaign, Operation Bet Smart

LAS VEGAS, Aug. 7, 2014 /PRNewswire/ -- This year's Responsible Gaming Education Week (RGEW), observed Aug. 4–10, holds special significance for Caesars Entertainment. As the first company to recognize and address problem gambling, Caesars is celebrating the 25th anniversary of Operation Bet Smart, a program designed to formally train employees about the importance of responsible gaming and the role they play in bringing Caesars' responsible gaming programs to life.

Caesars Entertainment Corporation logo

"Caesars not only pioneered the industry's first policies and programs around responsible gaming, but continues to innovate and lead the way in advancing the field through training, advocacy and awareness initiatives," said Keith Whyte, executive director of National Council for Problem Gambling. "We congratulate everyone at Caesars on achieving this impressive milestone."

The American Gaming Association created RGEW in 1998 to promote responsible play and increase awareness about gambling disorders among the industry. While RGEW is only in its 17th year, Caesars' history of responsible gaming leadership traces back to the 1980's and is maintained through the continued development of increasingly robust tools and initiatives around the issue. For example, Caesars collaborated with the U.S. National Council on Problem Gambling in 1995 to launch toll-free telephone helplines, train staff and establish offices. These early efforts were recognized when the National Council on Problem Gambling recognized Caesars with its first corporate award. Later in 2000, the Gaming Hall of Fame bestowed its first-ever Special Achievement Award on Caesars for the company's leadership and innovative programs around responsible gaming.

"Our responsible gaming initiatives are informed by the latest science, evaluated objectively and created in conjunction with leading researchers, which is another first for the industry," said Jennifer Shatley, vice president of responsible gaming policies and compliance for Caesars Entertainment. "We are very proud of our achievements in the field and continue to invest time and resources to ensure that we offer the most robust programs and training for our frontline employees who are interacting with thousands of guests every day."

Operation Bet Smart includes the company's marketing and communication collateral, awareness initiatives and outreach programs designed to ensure that Caesars' business practices promote responsible gaming. Under the program, Caesars has trained and certified more than 200 Responsible Gaming Ambassadors (RGAs) across the U.S. The RGAs receive frontline employees' reports concerning customer comments, engage with guests that may not be gambling responsibly and offer resources for assistance. In alignment with scientific research on the issue, the programs emphasize reporting concerns and recognize that while individuals are accountable for their own behavior, casinos may exclude customers who are believed to be gambling irresponsibly. In addition to Operation Bet Smart, Caesars works to prevent underage gambling with Project 21. Employees of Caesars affiliates are trained to appropriately identify, approach, and validate the IDs of individuals who may be under 30 years of age. In addition, an "unattended children" policy addresses the issue of minors being left unsupervised inside Caesars' affiliated properties.

Caesars' notable achievements regarding Responsible Gaming include:

  • Developing the first national self-exclusion program to honor player requests to be removed from mailing lists, to be denied check-cashing privileges and to be denied casino play privileges, both in casinos and online.
  • Investing more than $3.4 million in Information Technology to reinforce the self-exclusion program, including the creation of "RG ID @ Slots," a tool that notifies RG teams when self-excluded patrons insert player cards into slot machines so that they may appropriately intervene.
  • Launching the first television campaign focused entirely on responsible gaming awareness in 2002, featuring senior company executives as well as frontline employees reinforcing the importance of gambling within a budget, being of legal age and playing strictly for entertainment.
  • Employing the most restrictive advertising code in the industry.
  • Requiring all employees at gaming venues to complete responsible gaming training in structured learning programs within 30 days of employment.
  • Earning the Responsible Gambling Council's first gaming venue accreditation for Caesars Windsor =in Canada.
  • Developing the casino industry's first formal social responsibility code of conduct in 2000, which served as the model for the American Gaming Association's Code of Conduct that was enacted in 2003.

Caesars' commitment to responsible gaming is rooted in corporate citizenship, which serves to guide the creation of better experiences for its guests, employees and communities. Caesars wants everyone who gambles within the company's casinos to be there for the right reasons—to simply have fun.

In honor of Responsible Gaming Education Week, Caesars has activities planned at each resort that help to improve knowledge about problem gambling and the resources available, while honoring the dedicated employees who work hard to provide a positive experience for all.

For more information about Caesars' Corporate Citizenship programs, visit www.caesars.com/codegreen.  

About Caesars Entertainment
Caesars Entertainment Corporation is the world's most geographically diversified casino-entertainment company. Since its beginning in Reno, Nevada, more than 75 years ago, Caesars has grown through development of new resorts, expansions and acquisitions, and now operates casinos on four continents. The company's resorts operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment.  For more information, please visit Caesars.com.

Logo - http://photos.prnewswire.com/prnh/20120607/LA21221LOGO

SOURCE Caesars Entertainment

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...