|By PR Newswire||
|August 7, 2014 01:52 PM EDT||
NEW YORK, Aug. 7, 2014 /PRNewswire/ -- Today's noisy media environment has made it even more challenging for communicators to reach the journalists influencing their industries and for journalists to receive the news that is relevant to their interests.
In an ongoing effort to better serve the evolving needs of the media, PR Newswire and the Foreign Press Association ("FPA") are pleased to announce a new partnership which will benefit the relationship between those who create, those who write, and those who distribute news.
"This strategic partnership enhances the full media spectrum from content creators to content distributors, and creates a win-win scenario for all the media industry and their clients," said David P. Michaels, President of the Foreign Press Association in the United States.
PR and communications members of FPA will benefit from a lower cost of release distribution and other audience engagement services. These special rates for press release distribution; the news feed; access to PR Newswire for Journalists; and other communications services will be an exclusive membership package for FPA members. The agreement also includes the co-hosting of several special events during the year.
"For almost a century, the FPA has been committed to serving the needs of foreign correspondents living in the United States, during which time the needs and challenges of the media have continued to evolve and change," continued David P. Michaels. "This partnership underscores our commitment to not only provide our members with access to news and newsmakers, but to offering services that reflect the needs of media organizations and communications companies. This partnership further adds to the value of FPA membership and its existing benefits."
For those who wish to join the Foreign Press Association as a journalist or as an associate member, (i.e. PR, communications, or other media), and to receive these and other exclusive benefits, can apply at www.ForeignPressAssociation.org ("Join the FPA")
Members of the Foreign Press Association interested in accessing PR Newswire's services should reach out to Jane Booth at firstname.lastname@example.org
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Foreign Press Association
The Foreign Press Association (www.ForeignPressAssociation.org), founded in 1918, is the pre-eminent journalist organization for foreign correspondents living in the United States. The FPA offers members networking, access to newsmakers, events and member benefit programs. Since its founding, the FPA has honored individuals from the arts, sciences, politics and other fields. The Foreign Press Awards honorees have included: Albert Einstein, Tennessee Williams, Elizabeth Taylor, Henry Kissinger, and Walter Cronkite. The FPA also awards annual scholarships to international journalism students studying in the U.S. The Scholarship Fund has been supported by many major brands including Bayer Corporation, Bloomberg LP, Citi Group, UPS, Daimler, Proctor & Gamble, Prudential Financial, and Dow Jones.
VP, Strategic Communications, PR Newswire
Cattell, Locke, Pendleton & Partners
Tel: +1 (917) 359-6969
SOURCE PR Newswire Association LLC
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