News Feed Item

Experian Marketing Services' 2014 Client Summit reinforces the need for authentic storytelling

New products and services unveiled, including the Experian Marketing Suite

NEW YORK, Aug. 7, 2014 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, gathered more than 1,000 top marketing executives from the world's leading brands for the 2014 Client Summit. The event reinforced the importance of storytelling for marketers and how brands need to deliver exceptional and authentic customer experiences.

U.S. Men’s National Soccer Team goalkeeper Tim Howard and Michael Strahan, co-host of LIVE with Kelly and Michael and Good Morning America, analyst for Fox NFL Sunday and pro football Hall of Famer, were among the speakers at Experian Marketing Services' 2014 Client Summit in Las Vegas July 23-25, 2014. Pictured left to right: Matt Seeley, president, North America, Experian Marketing Services; Tim Howard; Ashley Johnston, senior vice president of global marketing, Experian Marketing Services; Michael Strahan; Mike DeVico, group president, Experian Marketing Services

During the Client Summit, Experian Marketing Services unveiled several new capabilities that will help marketers drive customer acquisition, increase brand loyalty and improve marketing return on investment. The biggest highlight was the announcement of the Experian Marketing Suite, a cohesive, end-to-end marketing capability that enables brands to deliver authentic customer experiences every time, in any channel and via any device. A video of the live unveiling and demo of the Experian Marketing Suite at the Client Summit can be viewed here: http://ex.pn/V2tgas

The Experian Marketing Suite allows brands to accurately capture, link and enrich customer identities across channels while providing added intelligence to understand customer behaviors and preferences. Also included in the Marketing Suite is an Interactions Manager, which marketers can use to engage with their customers across channels an devices and then analyze and measure marketing performance.

"This year's Client Summit tapped into the heart of good marketing and provided our clients with a balance of inspiration, education and networking," said Ashley Johnston, senior vice president, global marketing at Experian Marketing Services. "Our star-studded lineup of keynotes and educational panels left attendees with tangible and progressive strategies for becoming even better marketers and storytellers."

The 2014 Client Summit was held at The Cosmopolitan in Las Vegas, Nev. Sessions included a keynote address by Adam Savage, co-host of MythBusters, discussing the synchronicities of art and science and how they can make both creatives and technologists better storytellers; a storytellers panel featuring Grammy winner and hip hop icon Jermaine Dupri along with top marketing leaders from The Limited, ShoeDazzle and Red Envelope. The Summit also featured two intimate fireside chats — one with U.S. Men's National Soccer Team goalkeeper Tim Howard and one with Michael Strahan, co-host of LIVE with Kelly and Michael and Good Morning America, analyst for Fox NFL Sunday and pro football Hall of Famer. Comedy Central, GameStop and Zappos also were among the main stage client spotlight presentations, with marketing leaders from those brands providing specific and actionable examples of how they have raised the bar on customer experience, engagement and impactful storytelling.

A highly anticipated event each summer for marketers, Experian Marketing Services' Client Summit recently was recognized with a Stevie Award for Best Tradeshow/Conference at the American Business Awards. This year's event continued the tradition of excellence and was praised by attendees.

"Experian Marketing Services' Client Summit once again proved to be one of the year's 'don't miss' marketing events," said Don Steele, senior vice president, fan engagement, multiplatform marketing at Comedy Central. "I had a great time networking with colleagues and peers and hearing from some of the world's best storytellers. It was a fantastic time at a great venue, and I can't wait for next year."

More information on the Experian Marketing Suite can be viewed here: http://ex.pn/1shO4pY

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today's dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. For more information, please visit http://ex.pn/1fSccNf.

About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2014, was US$4.8 billion. Experian employs approximately 16,000 people in 39 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Suzanne Blackburn
Experian Marketing Services
1 212 863 4648
[email protected]

More than 1,000 marketing executives gathered at Experian Marketing Services' 2014 Client Summit: Storytellers in Las Vegas July 23-25, 2014. Pictured left to right: Darshan Gad, director, Direct Marketing, Hilton Worldwide; Ashley Johnston, senior vice president of global marketing, Experian Marketing Services; and Dave Beveridge, senior vice president, marketing, Shoe Dazzle

Photo - http://photos.prnewswire.com/prnh/20140807/134541
Photo - http://photos.prnewswire.com/prnh/20140807/134540
Logo - http://photos.prnewswire.com/prnh/20130131/LA51658LOGO

SOURCE Experian Marketing Services

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU’s GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captu...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...