|By Business Wire||
|August 7, 2014 03:01 PM EDT||
How can information gathered from other disciplines influence the user experience of wearable technology? The team at Smithers Apex is organizing the Wearable Technology UX 2014 conference which will address this issue plus a variety of aspects contributing to user experience satisfaction. Taking place 22-23 September 2014 at Central Saint Martins in London, Wearable Technology UX 2014 features brand powerhouses like adidas, Microsoft, Fred & Ginger, Fjord, NPR, Intel, and Philips among others. The conference is presented as a place to foster innovation through networking opportunities and cutting edge presentations on the hard hitting issues with the user experience of wearables.
Barbara Fowler, Conference Director, Smithers Apex stated that “Wearable Technology 2014 is an all-encompassing event for members of the wearable technology community and those interested in optimizing their product’s user experience. There are so many approaches we’ve tried to come at it from all angles to provide a superior experience for attendees. That’s why you’ll find a collection of speakers from all industries with one common goal: blending humans and technology with user experience.”
Cory Doctorow, Science fiction author, industry renowned blogger, and award winning novelist, exemplifies Fowler’s goal when he addressed privacy concerns in a recent interview “[Designing for privacy concerns…] is a green-field market. Investors don’t throw money at surveillance-as-a-service companies like Facebook because they’re ideologically wedded to the surveillance business-model. They do it because they’re ideologically wedded to making money. It’s time to start disrupting a technology model that is part feudal tenancy arrangement, part Skinner Box designed to trick you into undervaluing your privacy,” Doctorow continued.
Other speakers exemplify the conference goals by concentrating on augmented human reality and the sensory experiences of wearable technology like Adam Montandon, Associate Professor of Innovation, E.A.L Denmark. “[…] I work a lot with the senses of light and sound. It’s important to remember that as humans stop becoming humans and start becoming [more like] cyborgs they will be able to tap into a lot more than just human senses. If you want to extend your ability to sense, you are just an upgrade away from being able to do so.” Montandon continued that, “Some animals have a much wider range of senses than humans, some machines have a much wider range of senses than humans. Isn’t it strange that your car knows when something is wrong with its engine, but you don’t know when there is something wrong with your heart?”
More information on Wearable Technology UX 2014 is available at www.wearabletechnologyux.com.
About Smithers Apex: Smithers Apex, formerly known as IntertechPira, is a global business that provides events, market research, publications and strategic and technical consulting to an expanding list of niche, emerging and high growth industries, including home and personal care; lighting, imaging and displays; plastic electronics and alternative energy. For more information about Smithers Apex, please visit www.smithersapex.com
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