Welcome!

News Feed Item

#Portada14 Adds Macy's, MEC and IPG to Path Breaking Hispanic Marketing Speaker Roster

NEW YORK, NY -- (Marketwired) -- 08/07/14 -- Portada, the leading source on Latin Marketing and Media (www.portada-online.com), continues to add the best and brightest players in the Marketing space to the speaker roster of its Annual Conference (#Portada14 on Sept. 17 and Sept. 18) in New York City.

The latest additions include:

Chet Fenster, Managing partner, director of content creation, MEC Entertainment

Maria Rios, Director, Multicultural Marketing & Media Strategy, Macy's

Xavier Mantilla, SVP Multicultural, IPG Mediabrands/Identity

The agendas of the Hispanic Music and Entertainment Marketing Forum on Sept. 17 in New York City's Scholastic Auditorium and of the 8th Annual Hispanic Advertising and Media Conference on Sept. 18 in the same venue -both events comprehend #Portada14 and can be attended in combination or independently- are designed to provide marketing, media and entertainment executives key market intelligence and the best networking opportunities.

EARLY BIRD REGISTRATION expires tomorrow Friday August 8, make sure to register here: https://www.portada-online.com/events/hispanic-conference/register/

Other major Marketing, Media and Advertising Luminaries present at the event are:

Aaron Kushner, CEO of Freedom Communications
Keisha Andrews-Rangel, Managing Director, nTrigue media
Isabella Sanchez, VP, Media Integration, Zubi Advertising
Oscar Madrid, Director, Multicultural Marketing, Verizon
Ana Lucia Soto, Media Manager, JC Penney
Lyris Leos, Brand Marketing Strategy Director, JC Penney
Cesar Sroka, Group Account Director, Omnicom Group
Maria Lopez Knowles, CMO, Pulpo Media
Vilma Vale-Brennan, MEC Managing Partner, Multicultural Lead
Trevor Hansen, CEO, EPMG 360

Hispanic marketing growth drivers and challenges that will be explored include:

A RADIOGRAPHY OF HISPANIC MUSIC AND ENTERTAINMENT CONSUMPTION:

BRANDED ENTERTAINMENT: CRUCIAL CHANGES IN THE PARADIGM

INSIDE THE MIND OF AN INTERNET RADIO PLANNER

THE UNENDED QUEST: HOW TO CONNECT IN- LANGUAGE OR IN- CULTURE ACROSS GENERATIONS

HOW JC PENNEY MARKETS TO THE LATINA BRAND MUSE

HISPANIC PRINT

THE DIGITAL VIDEO EXPLOSION

WHAT IS PROGRAMMATIC?

Already confirmed #PORTADA14 SPONSORS are:

8th ANNUAL HISPANIC MUSIC AND ENTERTAINMENT MARKETING CONFERENCE:

Gold Sponsors:
Ebuzzing (www.ebuzzing.com)
GFK (www.gfk.com)
YuMe (www.yume.com)

Bronze Sponsors:
Mocospace (www.mocospace.com)
Prime Access (www.Prime-Access)

Wi-Fi Sponsor
La Musica (http://spanishbroadcasting.com/)

HISPANIC MUSIC AND ENTERTAINMENT MARKETING FORUM

Spotlight Sponsor
Batanga Media (www.batangamedia.com)

For sponsorship opportunities, contact Kelley Eberhardt at [email protected] or call 1212 685 44 41.

ABOUT #PORTADA14

Portada, www.portada-online.com. the leading Source on Hispanic Marketing and Media (www.portada-online.com) is celebrating its Annual Conference on September 17 and 18 in New York City's Scholastic Auditorium & Greenhouse with Rooftop Terrace. #Portada14 comprehends the 8th Annual Hispanic Advertising and Media Conference on Sept. 18 (www.portada-online.com/events/hispanic-conference) and the Hispanic Music and Entertainment Marketing Forum (www.portada-online.com/events/hispanic-forum) on September 17. Both events can be attended independently or through a combo ticket.

Twitter: @portada_online
Facebook: Facebook.com/Portada

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2653576

Armando Gutierrez
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
Microsoft Azure Container Services can be used for container deployment in a variety of ways including support for Orchestrators like Kubernetes, Docker Swarm and Mesos. However, the abstraction for app development that support application self-healing, scaling and so on may not be at the right level. Helm and Draft makes this a lot easier. In this primarily demo-driven session at @DevOpsSummit at 21st Cloud Expo, Raghavan "Rags" Srinivas, a Cloud Solutions Architect/Evangelist at Microsoft, wi...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
Containers are rapidly finding their way into enterprise data centers, but change is difficult. How do enterprises transform their architecture with technologies like containers without losing the reliable components of their current solutions? In his session at @DevOpsSummit at 21st Cloud Expo, Tony Campbell, Director, Educational Services at CoreOS, will explore the challenges organizations are facing today as they move to containers and go over how Kubernetes applications can deploy with lega...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
Today most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes significant work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reducti...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...