Welcome!

News Feed Item

#Portada14 Adds Macy's, MEC and IPG to Path Breaking Hispanic Marketing Speaker Roster

NEW YORK, NY -- (Marketwired) -- 08/07/14 -- Portada, the leading source on Latin Marketing and Media (www.portada-online.com), continues to add the best and brightest players in the Marketing space to the speaker roster of its Annual Conference (#Portada14 on Sept. 17 and Sept. 18) in New York City.

The latest additions include:

Chet Fenster, Managing partner, director of content creation, MEC Entertainment

Maria Rios, Director, Multicultural Marketing & Media Strategy, Macy's

Xavier Mantilla, SVP Multicultural, IPG Mediabrands/Identity

The agendas of the Hispanic Music and Entertainment Marketing Forum on Sept. 17 in New York City's Scholastic Auditorium and of the 8th Annual Hispanic Advertising and Media Conference on Sept. 18 in the same venue -both events comprehend #Portada14 and can be attended in combination or independently- are designed to provide marketing, media and entertainment executives key market intelligence and the best networking opportunities.

EARLY BIRD REGISTRATION expires tomorrow Friday August 8, make sure to register here: https://www.portada-online.com/events/hispanic-conference/register/

Other major Marketing, Media and Advertising Luminaries present at the event are:

Aaron Kushner, CEO of Freedom Communications
Keisha Andrews-Rangel, Managing Director, nTrigue media
Isabella Sanchez, VP, Media Integration, Zubi Advertising
Oscar Madrid, Director, Multicultural Marketing, Verizon
Ana Lucia Soto, Media Manager, JC Penney
Lyris Leos, Brand Marketing Strategy Director, JC Penney
Cesar Sroka, Group Account Director, Omnicom Group
Maria Lopez Knowles, CMO, Pulpo Media
Vilma Vale-Brennan, MEC Managing Partner, Multicultural Lead
Trevor Hansen, CEO, EPMG 360

Hispanic marketing growth drivers and challenges that will be explored include:

A RADIOGRAPHY OF HISPANIC MUSIC AND ENTERTAINMENT CONSUMPTION:

BRANDED ENTERTAINMENT: CRUCIAL CHANGES IN THE PARADIGM

INSIDE THE MIND OF AN INTERNET RADIO PLANNER

THE UNENDED QUEST: HOW TO CONNECT IN- LANGUAGE OR IN- CULTURE ACROSS GENERATIONS

HOW JC PENNEY MARKETS TO THE LATINA BRAND MUSE

HISPANIC PRINT

THE DIGITAL VIDEO EXPLOSION

WHAT IS PROGRAMMATIC?

Already confirmed #PORTADA14 SPONSORS are:

8th ANNUAL HISPANIC MUSIC AND ENTERTAINMENT MARKETING CONFERENCE:

Gold Sponsors:
Ebuzzing (www.ebuzzing.com)
GFK (www.gfk.com)
YuMe (www.yume.com)

Bronze Sponsors:
Mocospace (www.mocospace.com)
Prime Access (www.Prime-Access)

Wi-Fi Sponsor
La Musica (http://spanishbroadcasting.com/)

HISPANIC MUSIC AND ENTERTAINMENT MARKETING FORUM

Spotlight Sponsor
Batanga Media (www.batangamedia.com)

For sponsorship opportunities, contact Kelley Eberhardt at [email protected] or call 1212 685 44 41.

ABOUT #PORTADA14

Portada, www.portada-online.com. the leading Source on Hispanic Marketing and Media (www.portada-online.com) is celebrating its Annual Conference on September 17 and 18 in New York City's Scholastic Auditorium & Greenhouse with Rooftop Terrace. #Portada14 comprehends the 8th Annual Hispanic Advertising and Media Conference on Sept. 18 (www.portada-online.com/events/hispanic-conference) and the Hispanic Music and Entertainment Marketing Forum (www.portada-online.com/events/hispanic-forum) on September 17. Both events can be attended independently or through a combo ticket.

Twitter: @portada_online
Facebook: Facebook.com/Portada

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2653576

Armando Gutierrez
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
Digital transformation has increased the pace of business creating a productivity divide between the technology haves and have nots. Managing financial information on spreadsheets and piecing together insight from numerous disconnected systems is no longer an option. Rapid market changes and aggressive competition are motivating business leaders to reevaluate legacy technology investments in search of modern technologies to achieve greater agility, reduced costs and organizational efficiencies. ...
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Transformation Abstract Encryption and privacy in the cloud is a daunting yet essential task for both security practitioners and application developers, especially as applications continue moving to the cloud at an exponential rate. What are some best practices and processes for enterprises to follow that balance both security and ease of use requirements? What technologies are available to empower enterprises with code, data and key protection from cloud providers, system administrators, inside...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...