Welcome!

News Feed Item

New California Milk Advisory Board Website Takes Consumers To "Califarmia," The Land Of Milk And Sunny

California Milk Advisory Board engages dairy fans with a host of fun, shareable digital experiences from new website to California cows on FarmVille

SOUTH SAN FRANCISCO & MODESTO, Calif., Aug. 8, 2014 /PRNewswire/ -- California's more than 1500 dairy families are inviting consumers to take a virtual trip to the land of Milk and Sunny with a new website called "Califarmia,"  where the cows moo like music and there's more sunshine than you can shake a stick at. The site from the California Milk Advisory Board (CMAB) introduces consumers to the number one dairy state and its farm families with compelling content, images and interactive graphics that provide an engaging look into modern dairy farming.

NEW CALIFORNIA MILK ADVISORY BOARD WEBSITE TAKES CONSUMERS TO “CALIFARMIA,” THE LAND OF MILK AND SUNNY

Each section of the new website offers a chapter in the story of Real California Milk:

  • Videos introduce the farmers who raise the cows that produce the milk that nourishes families everywhere. California dairy family stories bring consumers to Califarmia, and provide a snapshot of real farmers doing their part to feed the world.
  • Visually appealing graphics and facts that provide a lesson in "cowology," allowing consumers to learn about the care, comfort and health of the California cows that make the milk and dairy products enjoyed around the world.
  • Recipes featuring the diversity of the dairy products made in California, from milk and butter to cheese and more, are a prominent feature on the new site along with multiple ways consumers can share the recipes they like.
  • Community is at the core of everything California dairy farmers do. Here you can find examples of the many ways – from taking care of the land to supporting access to healthy foods – dairy farm families are working to make their communities better for generations to come.

"In today's hyper-connected world, consumers are used to instant-access to information about just about everything, including the food they eat and where it comes from," said CMAB Vice President of Advertising Michael Freeman. "Califarmia is designed to engage with consumers in an authentic way and let them connect with the cows, the land, the farmers and the food that comes from California dairy farms. We pair that with integrations into games like FarmVille and real-time interactions on social media where they can share and like and pin, to bring the story of California dairy to consumers where they are spending their time."

Once consumers visit Califarmia and get to know the California dairy families and cows that produce their milk, they are able to use Facebook, Twitter, Instagram and YouTube for constant updates. They also can engage with one another by sharing favorite recipes through Pinterest. Consumers can even download the Cali CowChat app allowing them to create their own custom cow-vatar to record and send messages to friends through Facebook.

Finding innovative ways to engage consumers in the dairy category is not new for the CMAB, which is known for its creative California dairy advertising. Building on the popular current "Make Us Part of Your Family" ad campaign, the organization is using social gaming, mobile apps and other innovative tools to make sure California dairy stays relevant by taking the advertising and engagement directly to their fans.

The CMAB's partnership with Zynga, creators of the popular FarmVille game, is just one example of how the California dairy industry is connecting with consumers where they're spending time – playing popular games online. Starting with being the first-ever sponsored integration within FarmVille in 2012, the CMAB went on to partner with Zynga in FarmVille2 where gamers quickly populated their farms with California cows and barns featuring the Real California Milk seal. As a result, over 670,000 cows and barns live forever in these desktop games and continue to build awareness and affinity for California dairy products. Due to the success of this partnership, when Zynga recently launched the mobile version of FarmVille2, a California cow featuring the Real California milk seal was the first ever sponsored presence for their new mobile platform. To date, over one million unique FarmVille2 players have interacted with this cow on their mobile devices.

These multiple consumer touch points give California dairy lovers a true farm to family to mobile device to kitchen table experience reflective of the way consumers today interact with companies and products. Consumers can take a trip to Califarmia at RealCaliforniaMilk.com or like Real California Milk at Facebook.com/RealCaliforniaMilk.

About the California Milk Advisory Board

The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state's more than 1,500 dairy families. With headquarters in South San Francisco and Modesto, the CMAB is one of the largest commodity boards in the United States. The CMAB executes advertising, public relations, research and retail and foodservice promotional programs on behalf of California dairy products, including Real California Milk and Real California Cheese. For more information and to connect with the CMAB through social media, visit RealCaliforniaMilk.com, like at Facebook.com/RealCaliforniaMilk, view videos at YouTube.com/RealCaliforniaMilk, follow at Twitter.com/RealCalifMilk and Instagram.com/RealCalifMilk and pin at Pinterest.com/RealCalifMilk.

NEW CALIFORNIA MILK ADVISORY BOARD WEBSITE TAKES CONSUMERS TO “CALIFARMIA,” THE LAND OF MILK AND SUNNY

Logo - http://photos.prnewswire.com/prnh/20140807/134654
Photo - http://photos.prnewswire.com/prnh/20140807/134655

SOURCE California Milk Advisory Board

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-securit...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
SYS-CON Events announced today that Calligo has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo is an innovative cloud service provider offering mid-sized companies the highest levels of data privacy. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalized support service from its globally located cloud platfor...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...