Welcome!

News Feed Item

New California Milk Advisory Board Website Takes Consumers To "Califarmia," The Land Of Milk And Sunny

California Milk Advisory Board engages dairy fans with a host of fun, shareable digital experiences from new website to California cows on FarmVille

SOUTH SAN FRANCISCO & MODESTO, Calif., Aug. 8, 2014 /PRNewswire/ -- California's more than 1500 dairy families are inviting consumers to take a virtual trip to the land of Milk and Sunny with a new website called "Califarmia,"  where the cows moo like music and there's more sunshine than you can shake a stick at. The site from the California Milk Advisory Board (CMAB) introduces consumers to the number one dairy state and its farm families with compelling content, images and interactive graphics that provide an engaging look into modern dairy farming.

NEW CALIFORNIA MILK ADVISORY BOARD WEBSITE TAKES CONSUMERS TO “CALIFARMIA,” THE LAND OF MILK AND SUNNY

Each section of the new website offers a chapter in the story of Real California Milk:

  • Videos introduce the farmers who raise the cows that produce the milk that nourishes families everywhere. California dairy family stories bring consumers to Califarmia, and provide a snapshot of real farmers doing their part to feed the world.
  • Visually appealing graphics and facts that provide a lesson in "cowology," allowing consumers to learn about the care, comfort and health of the California cows that make the milk and dairy products enjoyed around the world.
  • Recipes featuring the diversity of the dairy products made in California, from milk and butter to cheese and more, are a prominent feature on the new site along with multiple ways consumers can share the recipes they like.
  • Community is at the core of everything California dairy farmers do. Here you can find examples of the many ways – from taking care of the land to supporting access to healthy foods – dairy farm families are working to make their communities better for generations to come.

"In today's hyper-connected world, consumers are used to instant-access to information about just about everything, including the food they eat and where it comes from," said CMAB Vice President of Advertising Michael Freeman. "Califarmia is designed to engage with consumers in an authentic way and let them connect with the cows, the land, the farmers and the food that comes from California dairy farms. We pair that with integrations into games like FarmVille and real-time interactions on social media where they can share and like and pin, to bring the story of California dairy to consumers where they are spending their time."

Once consumers visit Califarmia and get to know the California dairy families and cows that produce their milk, they are able to use Facebook, Twitter, Instagram and YouTube for constant updates. They also can engage with one another by sharing favorite recipes through Pinterest. Consumers can even download the Cali CowChat app allowing them to create their own custom cow-vatar to record and send messages to friends through Facebook.

Finding innovative ways to engage consumers in the dairy category is not new for the CMAB, which is known for its creative California dairy advertising. Building on the popular current "Make Us Part of Your Family" ad campaign, the organization is using social gaming, mobile apps and other innovative tools to make sure California dairy stays relevant by taking the advertising and engagement directly to their fans.

The CMAB's partnership with Zynga, creators of the popular FarmVille game, is just one example of how the California dairy industry is connecting with consumers where they're spending time – playing popular games online. Starting with being the first-ever sponsored integration within FarmVille in 2012, the CMAB went on to partner with Zynga in FarmVille2 where gamers quickly populated their farms with California cows and barns featuring the Real California Milk seal. As a result, over 670,000 cows and barns live forever in these desktop games and continue to build awareness and affinity for California dairy products. Due to the success of this partnership, when Zynga recently launched the mobile version of FarmVille2, a California cow featuring the Real California milk seal was the first ever sponsored presence for their new mobile platform. To date, over one million unique FarmVille2 players have interacted with this cow on their mobile devices.

These multiple consumer touch points give California dairy lovers a true farm to family to mobile device to kitchen table experience reflective of the way consumers today interact with companies and products. Consumers can take a trip to Califarmia at RealCaliforniaMilk.com or like Real California Milk at Facebook.com/RealCaliforniaMilk.

About the California Milk Advisory Board

The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state's more than 1,500 dairy families. With headquarters in South San Francisco and Modesto, the CMAB is one of the largest commodity boards in the United States. The CMAB executes advertising, public relations, research and retail and foodservice promotional programs on behalf of California dairy products, including Real California Milk and Real California Cheese. For more information and to connect with the CMAB through social media, visit RealCaliforniaMilk.com, like at Facebook.com/RealCaliforniaMilk, view videos at YouTube.com/RealCaliforniaMilk, follow at Twitter.com/RealCalifMilk and Instagram.com/RealCalifMilk and pin at Pinterest.com/RealCalifMilk.

NEW CALIFORNIA MILK ADVISORY BOARD WEBSITE TAKES CONSUMERS TO “CALIFARMIA,” THE LAND OF MILK AND SUNNY

Logo - http://photos.prnewswire.com/prnh/20140807/134654
Photo - http://photos.prnewswire.com/prnh/20140807/134655

SOURCE California Milk Advisory Board

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to max...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Imagine having the ability to leverage all of your current technology and to be able to compose it into one resource pool. Now imagine, as your business grows, not having to deploy a complete new appliance to scale your infrastructure. Also imagine a true multi-cloud capability that allows live migration without any modification between cloud environments regardless of whether that cloud is your private cloud or your public AWS, Azure or Google instance. Now think of a world that is not locked i...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, will discuss how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He will discuss how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...