News Feed Item

New California Milk Advisory Board Website Takes Consumers To "Califarmia," The Land Of Milk And Sunny

California Milk Advisory Board engages dairy fans with a host of fun, shareable digital experiences from new website to California cows on FarmVille

SOUTH SAN FRANCISCO & MODESTO, Calif., Aug. 8, 2014 /PRNewswire/ -- California's more than 1500 dairy families are inviting consumers to take a virtual trip to the land of Milk and Sunny with a new website called "Califarmia,"  where the cows moo like music and there's more sunshine than you can shake a stick at. The site from the California Milk Advisory Board (CMAB) introduces consumers to the number one dairy state and its farm families with compelling content, images and interactive graphics that provide an engaging look into modern dairy farming.


Each section of the new website offers a chapter in the story of Real California Milk:

  • Videos introduce the farmers who raise the cows that produce the milk that nourishes families everywhere. California dairy family stories bring consumers to Califarmia, and provide a snapshot of real farmers doing their part to feed the world.
  • Visually appealing graphics and facts that provide a lesson in "cowology," allowing consumers to learn about the care, comfort and health of the California cows that make the milk and dairy products enjoyed around the world.
  • Recipes featuring the diversity of the dairy products made in California, from milk and butter to cheese and more, are a prominent feature on the new site along with multiple ways consumers can share the recipes they like.
  • Community is at the core of everything California dairy farmers do. Here you can find examples of the many ways – from taking care of the land to supporting access to healthy foods – dairy farm families are working to make their communities better for generations to come.

"In today's hyper-connected world, consumers are used to instant-access to information about just about everything, including the food they eat and where it comes from," said CMAB Vice President of Advertising Michael Freeman. "Califarmia is designed to engage with consumers in an authentic way and let them connect with the cows, the land, the farmers and the food that comes from California dairy farms. We pair that with integrations into games like FarmVille and real-time interactions on social media where they can share and like and pin, to bring the story of California dairy to consumers where they are spending their time."

Once consumers visit Califarmia and get to know the California dairy families and cows that produce their milk, they are able to use Facebook, Twitter, Instagram and YouTube for constant updates. They also can engage with one another by sharing favorite recipes through Pinterest. Consumers can even download the Cali CowChat app allowing them to create their own custom cow-vatar to record and send messages to friends through Facebook.

Finding innovative ways to engage consumers in the dairy category is not new for the CMAB, which is known for its creative California dairy advertising. Building on the popular current "Make Us Part of Your Family" ad campaign, the organization is using social gaming, mobile apps and other innovative tools to make sure California dairy stays relevant by taking the advertising and engagement directly to their fans.

The CMAB's partnership with Zynga, creators of the popular FarmVille game, is just one example of how the California dairy industry is connecting with consumers where they're spending time – playing popular games online. Starting with being the first-ever sponsored integration within FarmVille in 2012, the CMAB went on to partner with Zynga in FarmVille2 where gamers quickly populated their farms with California cows and barns featuring the Real California Milk seal. As a result, over 670,000 cows and barns live forever in these desktop games and continue to build awareness and affinity for California dairy products. Due to the success of this partnership, when Zynga recently launched the mobile version of FarmVille2, a California cow featuring the Real California milk seal was the first ever sponsored presence for their new mobile platform. To date, over one million unique FarmVille2 players have interacted with this cow on their mobile devices.

These multiple consumer touch points give California dairy lovers a true farm to family to mobile device to kitchen table experience reflective of the way consumers today interact with companies and products. Consumers can take a trip to Califarmia at RealCaliforniaMilk.com or like Real California Milk at Facebook.com/RealCaliforniaMilk.

About the California Milk Advisory Board

The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state's more than 1,500 dairy families. With headquarters in South San Francisco and Modesto, the CMAB is one of the largest commodity boards in the United States. The CMAB executes advertising, public relations, research and retail and foodservice promotional programs on behalf of California dairy products, including Real California Milk and Real California Cheese. For more information and to connect with the CMAB through social media, visit RealCaliforniaMilk.com, like at Facebook.com/RealCaliforniaMilk, view videos at YouTube.com/RealCaliforniaMilk, follow at Twitter.com/RealCalifMilk and Instagram.com/RealCalifMilk and pin at Pinterest.com/RealCalifMilk.


Logo - http://photos.prnewswire.com/prnh/20140807/134654
Photo - http://photos.prnewswire.com/prnh/20140807/134655

SOURCE California Milk Advisory Board

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU’s GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captu...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.