|By PR Newswire||
|August 8, 2014 07:20 AM EDT||
DUBLIN, Aug. 8, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Social TV (7th edition): Comprehensive Analysis of the Social TV Market" report to their offering.
How new entrants are challenging Twitter and Facebook, ramping up competition and transforming the Social TV market.
This Social TV report is a comprehensive survey of the Social TV sector, published twice yearly since 2010. It provides the full context for understanding Social TV:
- The battle for Social TV dominance between Twitter, Facebook and their new rivals
- Why Twitter is strongly positioned for Social TV, but is not yet the clear winner (with full SWOT analysis for Twitter and Facebook)
- Broadcasters, producers and pay-TV operators - executing Social TV strategies to drive audience tune-in and engagement to boost ratings
- Innovation in Social TV formats and integrating social with TV programming
- The dynamic relationship between TV sports and social media
- How advertisers are embracing new opportunities to incorporate social into TV ad campaigns
Key Topics Covered:
THE NEW SOCIAL TV LANDSCAPE - INCREASING COMPETITION
1. MOBILE MESSAGING APPS WHATSAPP, WECHAT AND LINE ENTER SOCIAL TV
2. BUZZFEED OFFERS SOCIAL TUNE-IN FOR BROADCASTERS AND SOCIAL NEWS
3. TUMBLR AND PINTEREST PARTNER WITH TELEVISION p21
4. BROADCASTERS ADOPT FACEBOOK'S INSTAGRAM
5. TV PRODUCTION: SOCIAL INTEGRATION AND AUDIENCE PARTICIPATION
TWITTER VS FACEBOOK IN SOCIAL TV INNOVATION
6. INTENSE RIVALRY OVER SOCIAL TV
7. RESEARCH ON TWITTER AND FACEBOOK AS SOCIAL TV INFLUENCERS
8. TWITTER'S SOCIAL TV STRATEGY
9. FACEBOOK'S SOCIAL TV STRATEGY
CHALLENGES FOR SOCIAL TV
10. BROADCASTERS POSITIONING AGAINST FACEBOOK AND TWITTER
11. CRITIQUES OF SOCIAL TV
12. RISK FACTORS FOR SOCIAL TV
THE TELEVISION AND CE INDUSTRIES - EXECUTING SOCIAL TV STRATEGIES
13. BROADCASTERS BOOST TV RATINGS AND REVENUE
14. SOCIAL MARKETING OF TV SHOWS AND CHANNELS
15. BROADCASTER APPS AND INTEGRATING SOCIAL TV
16. SPONSORSHIP, WEB ADS AND TRANSACTIONAL REVENUES
17. PRODUCERS ENHANCE TV SHOWS WITH SOCIAL MEDIA
18. PAY-TV OPERATORS: VIDEO CHAT AND SOCIAL RECOMMENDATION
19. MICROSOFT AND APPLE AS SOCIAL TV INNOVATORS
SOCIAL TV ADVERTISING AND MULTISCREEN MARKETING
20. TELEVISION ADVERTISING, TWITTER AND FACEBOOK
21. SUPER BOWL SOCIAL TV ADVERTISING CAMPAIGNS
22. SOCIAL TV ANALYTICS FOR SUPER BOWL COMMERCIALS
23. INNOVATION IN SOCIAL TV AND MULTISCREEN ADVERTISING
SOCIAL TV AND SPORTS
24. THE DYNAMIC RELATIONSHIP BETWEEN TV SPORTS AND SOCIAL MEDIA
25. THE 2014 WORLD CUP
26. THE 2014 SOCHI WINTER OLYMPICS
27. THE 2012 LONDON OLYMPICS
28. THE 2010 VANCOUVER WINTER OLYMPICS
29. THE 2014 SUPER BOWL
SOCIAL TV PROVIDERS
30. COMPANY PROFILES OF SOCIAL TV PROVIDERS
For more information visit http://www.researchandmarkets.com/research/f73pfw/social_tv_7t
Media Contact: Laura Wood, +353-1-481-1716, [email protected]
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
Jan. 18, 2017 03:45 AM EST Reads: 3,993
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT depl...
Jan. 18, 2017 02:30 AM EST Reads: 1,820
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at Dell EMC, introduced a methodology for capturing, enriching and sharing data (and analytics) across the organization...
Jan. 18, 2017 02:15 AM EST Reads: 3,215
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Jan. 18, 2017 01:30 AM EST Reads: 4,202
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Jan. 18, 2017 01:15 AM EST Reads: 4,891
"Splunk basically takes machine data and we make it usable, valuable and accessible for everyone. The way that plays in DevOps is - we need to make data-driven decisions to delivering applications," explained Andi Mann, Chief Technology Advocate at Splunk and @DevOpsSummit Conference Chair, in this SYS-CON.tv interview at @DevOpsSummit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 18, 2017 01:00 AM EST Reads: 2,015
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jan. 18, 2017 01:00 AM EST Reads: 6,046
"Logz.io is a log analytics platform. We offer the ELK stack, which is the most common log analytics platform in the world. We offer it as a cloud service," explained Tomer Levy, co-founder and CEO of Logz.io, in this SYS-CON.tv interview at DevOps Summit, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 18, 2017 12:45 AM EST Reads: 6,254
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Jan. 18, 2017 12:45 AM EST Reads: 5,953
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captur...
Jan. 18, 2017 12:30 AM EST Reads: 2,787
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 18, 2017 12:00 AM EST Reads: 2,259
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
Jan. 18, 2017 12:00 AM EST Reads: 7,741
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jan. 17, 2017 11:30 PM EST Reads: 4,369
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
Jan. 17, 2017 11:15 PM EST Reads: 4,947
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Jan. 17, 2017 11:00 PM EST Reads: 637