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Amazon’s Latest Sortie in Hachette Battle: Propaganda or Disruption?

At 2:00 AM Eastern Time on this Saturday morning August 9th, all Amazon Kindle Direct authors received an email from the Amazon mother ship, making the case for why lowering e-book prices was the right thing to do, and furthermore, accusing publisher Hachette Book Group of collusion. The email then calls upon Amazon’s loyal throng of Kindle Direct authors to email Hachette CEO, Michael Pietsch. Conveniently, Amazon even provides Pietsch’s email address and several talking points authors should include in their emails to him. Amazon also posted the email to their Web site http://www.readersunited.com, where the Amazon Books Team addressed it to readers at large rather than Kindle Direct authors.

George Orwell

George Orwell

In the email, Amazon compares the rise of e-books to the “radical invention” of paperback books before World War II. Amazon notes key points of comparison: paperbacks were substantially cheaper than hardcover books, and furthermore, “readers loved the paperback and millions of copies were sold in just the first year.”

Amazon then paints the publishers of the day as the evil “literary establishment,” who instead of celebrating the invention of the paperback, “dug in and circled the wagons” much as Hachette and other publishers are doing today. The Amazon letter even goes so far as to quote 1984 author George Orwell, who publicly lambasted the new paperback format: if “publishers had any sense, they would combine against them and suppress them.” In other words, as Amazon helpfully points out, “George Orwell was suggesting collusion” on the part of the publishers of the time.

Read the entire article at http://www.forbes.com/sites/jasonbloomberg/2014/08/09/amazons-latest-sortie-in-hachette-battle-propaganda-or-disruption/.

Read the original blog entry...

More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

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