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Amazon’s Latest Sortie in Hachette Battle: Propaganda or Disruption?

At 2:00 AM Eastern Time on this Saturday morning August 9th, all Amazon Kindle Direct authors received an email from the Amazon mother ship, making the case for why lowering e-book prices was the right thing to do, and furthermore, accusing publisher Hachette Book Group of collusion. The email then calls upon Amazon’s loyal throng of Kindle Direct authors to email Hachette CEO, Michael Pietsch. Conveniently, Amazon even provides Pietsch’s email address and several talking points authors should include in their emails to him. Amazon also posted the email to their Web site http://www.readersunited.com, where the Amazon Books Team addressed it to readers at large rather than Kindle Direct authors.

George Orwell

George Orwell

In the email, Amazon compares the rise of e-books to the “radical invention” of paperback books before World War II. Amazon notes key points of comparison: paperbacks were substantially cheaper than hardcover books, and furthermore, “readers loved the paperback and millions of copies were sold in just the first year.”

Amazon then paints the publishers of the day as the evil “literary establishment,” who instead of celebrating the invention of the paperback, “dug in and circled the wagons” much as Hachette and other publishers are doing today. The Amazon letter even goes so far as to quote 1984 author George Orwell, who publicly lambasted the new paperback format: if “publishers had any sense, they would combine against them and suppress them.” In other words, as Amazon helpfully points out, “George Orwell was suggesting collusion” on the part of the publishers of the time.

Read the entire article at http://www.forbes.com/sites/jasonbloomberg/2014/08/09/amazons-latest-sortie-in-hachette-battle-propaganda-or-disruption/.

Read the original blog entry...

More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.

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