Welcome!

News Feed Item

Coming In Handy: Tribe Launches Single-Serve Hummus And Pita Chip To Go Pack To Help Consumers Eat Better On The Go

Standout Portable Snack Pack Contains Perfectly Portioned Amounts of Artisan Pita Chips and Hummus; On Shelves Nationwide This Month

BOSTON, Aug. 11, 2014 /PRNewswire/ -- Feeding the growing consumer desire for healthier grab-and-go snack options, Tribe, the second-leading hummus brand in the U.S., announces the launch of its new, single-serving To Go pack.

Tribe's new pita chip and hummus 'To Go' packs are available in the brand's most popular hummus flavors - Classic and Sweet Roasted Red Pepper

Tribe To Go raises the snack bar. Each pack contains a perfectly portioned amount of the brand's much-loved hummus, along with artisan pita chips, which in studies, were found to be the preferred dipping instrument for hummus. Tribe To Go is available in the brand's two most-popular flavors: Classic and Sweet Roasted Red Pepper.

This innovative and distinctive product can now be found at national grocers and retail outlets.

In addition to being contemporary and convenient, Tribe To Go is also a nutritionally responsible snack, adhering to the dietitian-approved optimal snack equation of approximately 200 calories per serving. Tribe To Go Sweet Roasted Red Pepper totals 200 calories and Tribe To Go Classic has 230 calories. Both flavors are ideal for those looking for a wholesome, yet satisfying snack. 

Tribe's trendy To Go pack was designed with functionality and freshness in mind. Its easy-to-handle design features a simple pop top, along with a see-thru window that allows a clear view of the hummus. On the inside, hummus lovers will find a uniquely designed bag of pita chips that portrays the many entertaining ways one can dip into his or her hummus. From the "Shovel" (a hearty scoop) and the "In 'N Out" (a quick dip of the pita chip) methods, to the "Last Bite" (scraping the bowl with a pita chip to get every morsel of hummus out), consumers will be able to readily identify their own dipping style (and maybe test out a few others).

"Innovation is crucial to Tribe's success," said Adam Carr, CEO of Tribe Mediterranean Foods.  "We're constantly looking to create products that best serve the taste buds and lifestyles of our consumers. Our new To Go pack allows us to be more mobile and not only play in snack-heavy spaces, but also stand out as a smarter, more healthful option."

Hummus is the second-fastest growing category within the grocery aisles with the on-the-go segment experiencing the most growth. Sales of hummus 'snackers' have seen major increases, up more than 70% since last year. The back to school season and Labor Day weekend travel are sure to be key drivers in the grab-and-go segment, especially for Tribe To Go, as its packaging readily lends itself to backpacks, weekend bags and cup holders.

"There are still a lot of people who are yet to try Tribe and hummus in general," Carr, continued. "Tribe To Go is a great brand and category introduction for those not yet ready to make a commitment in the grocery aisle."

Tribe's To Go pack has a suggested retail price of $1.99-$2.99. It can currently be found at retailers and grocery stores such as Stop and Shop, Albertsons and Jewel, with plans of expanding to movie theatres, gas stations, airports and convenience stores by year-end. 

About Tribe Hummus
Since 1993, Tribe, the hummus made with love and chickpeas, has been pairing premium ingredients with protein-packed chickpeas to create extraordinary hummus. Tribe makes all of its hummus without any shortcuts to ensure quality and care. Tribe currently offers 17 delectable flavors that are kosher-certified, vegan-friendly and free of artificial flavors, cholesterol, hydrogenated oils and high-fructose corn syrup. Tribe is available at fine grocery stores nationwide. For more information, visit: www.tribehummus.com and www.facebook.com/TribeHummus.

Photo - http://photos.prnewswire.com/prnh/20140808/134793

SOURCE Tribe Hummus

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
"We focus on composable infrastructure. Composable infrastructure has been named by companies like Gartner as the evolution of the IT infrastructure where everything is now driven by software," explained Bruno Andrade, CEO and Founder of HTBase, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Tintri focuses on the Ops side of the DevOps, which basically is pushing more and more of the accessibility of the infrastructure to the developers and trying to get behind the scenes," explained Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
In this presentation, Striim CTO and founder Steve Wilkes will discuss practical strategies for counteracting fraud and cyberattacks by leveraging real-time streaming analytics. In his session at @ThingsExpo, Steve Wilkes, Founder and Chief Technology Officer at Striim, will provide a detailed look into leveraging streaming data management to correlate events in real time, and identify potential breaches across IoT and non-IoT systems throughout the enterprise. Strategies for processing massive ...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...