News Feed Item

Coming In Handy: Tribe Launches Single-Serve Hummus And Pita Chip To Go Pack To Help Consumers Eat Better On The Go

Standout Portable Snack Pack Contains Perfectly Portioned Amounts of Artisan Pita Chips and Hummus; On Shelves Nationwide This Month

BOSTON, Aug. 11, 2014 /PRNewswire/ -- Feeding the growing consumer desire for healthier grab-and-go snack options, Tribe, the second-leading hummus brand in the U.S., announces the launch of its new, single-serving To Go pack.

Tribe's new pita chip and hummus 'To Go' packs are available in the brand's most popular hummus flavors - Classic and Sweet Roasted Red Pepper

Tribe To Go raises the snack bar. Each pack contains a perfectly portioned amount of the brand's much-loved hummus, along with artisan pita chips, which in studies, were found to be the preferred dipping instrument for hummus. Tribe To Go is available in the brand's two most-popular flavors: Classic and Sweet Roasted Red Pepper.

This innovative and distinctive product can now be found at national grocers and retail outlets.

In addition to being contemporary and convenient, Tribe To Go is also a nutritionally responsible snack, adhering to the dietitian-approved optimal snack equation of approximately 200 calories per serving. Tribe To Go Sweet Roasted Red Pepper totals 200 calories and Tribe To Go Classic has 230 calories. Both flavors are ideal for those looking for a wholesome, yet satisfying snack. 

Tribe's trendy To Go pack was designed with functionality and freshness in mind. Its easy-to-handle design features a simple pop top, along with a see-thru window that allows a clear view of the hummus. On the inside, hummus lovers will find a uniquely designed bag of pita chips that portrays the many entertaining ways one can dip into his or her hummus. From the "Shovel" (a hearty scoop) and the "In 'N Out" (a quick dip of the pita chip) methods, to the "Last Bite" (scraping the bowl with a pita chip to get every morsel of hummus out), consumers will be able to readily identify their own dipping style (and maybe test out a few others).

"Innovation is crucial to Tribe's success," said Adam Carr, CEO of Tribe Mediterranean Foods.  "We're constantly looking to create products that best serve the taste buds and lifestyles of our consumers. Our new To Go pack allows us to be more mobile and not only play in snack-heavy spaces, but also stand out as a smarter, more healthful option."

Hummus is the second-fastest growing category within the grocery aisles with the on-the-go segment experiencing the most growth. Sales of hummus 'snackers' have seen major increases, up more than 70% since last year. The back to school season and Labor Day weekend travel are sure to be key drivers in the grab-and-go segment, especially for Tribe To Go, as its packaging readily lends itself to backpacks, weekend bags and cup holders.

"There are still a lot of people who are yet to try Tribe and hummus in general," Carr, continued. "Tribe To Go is a great brand and category introduction for those not yet ready to make a commitment in the grocery aisle."

Tribe's To Go pack has a suggested retail price of $1.99-$2.99. It can currently be found at retailers and grocery stores such as Stop and Shop, Albertsons and Jewel, with plans of expanding to movie theatres, gas stations, airports and convenience stores by year-end. 

About Tribe Hummus
Since 1993, Tribe, the hummus made with love and chickpeas, has been pairing premium ingredients with protein-packed chickpeas to create extraordinary hummus. Tribe makes all of its hummus without any shortcuts to ensure quality and care. Tribe currently offers 17 delectable flavors that are kosher-certified, vegan-friendly and free of artificial flavors, cholesterol, hydrogenated oils and high-fructose corn syrup. Tribe is available at fine grocery stores nationwide. For more information, visit: www.tribehummus.com and www.facebook.com/TribeHummus.

Photo - http://photos.prnewswire.com/prnh/20140808/134793

SOURCE Tribe Hummus

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...