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GuestLogix' Travel RPM(TM) Strengthens Airline and Inflight Retail Operations Across the Globe

Company's Consultancy Business Unit Provides Valuable Insights to Streamline Processes & Elevate Ancillary Revenue Potential

TORONTO, ONTARIO -- (Marketwired) -- 08/11/14 -- GuestLogix Inc. (TSX: GXI), the leading global provider of ancillary-focused merchandising, payment and business intelligence technology to airlines and the passenger travel industry, today announced that its Travel RPM™ (Retail Performance Management) Business Unit has made a successful entry to market, helping airlines and concessionaires to optimize all aspects of their operational and retail processes and performance. The Company launched its consultancy business unit in March 2014, lending its unprecedented industry knowledge and expertise to enhance the operations of both new and existing customers. GuestLogix is pleased to report positive market penetration and program results, and anticipates continued growth as Travel RPM gains further momentum.

"In only a few short months, Travel RPM has enabled numerous travel operators and retailers to improve their retail program value," said GuestLogix President & CEO, Brett Proud. "With over a decade of experience supporting ancillary revenue generation across the passenger travel industry, we are in prime position to help our customers tap into their true potential and make game-changing decisions that will positively impact their efficiency and bottom line. Leveraging our unrivaled insights via Travel RPM is one of the greatest services that we can offer to the industry, and the positive outcomes to-date are a testament to our deep understanding of the market."

Providing an array of best practice services, including benchmarking and analysis as well as the development of operational processes, retail models, and custom tailored programs, the Travel RPM consultancy group aims to improve the quality and results of ancillary revenue programs for airlines and inflight retailers worldwide. Objectives range from reducing operational costs to motivating crew to improving product assortment and promotion. As a result, operators and concessionaires may benefit from improvements in retail program performance and providing an enhanced passenger experience.

"Travel RPM delivers significant value to our customers, benefitting the quality of their operations from a revenue, passenger experience and overall performance standpoint. At GuestLogix, we are dedicated to the success of our clients, and this service helps to reveal deeper insights that lead to making more well-informed business decisions," said Ilia Kostov, EVP, Global Sales & Product Strategy, GuestLogix. "This division, led by industry veteran, Robert Illston, at the same time contributes to the Company's ability to execute its growth strategy and objectives, and we see a bright future for Travel RPM."

Travel RPM has executed agreements on a global scale, with notable success in the Asia Pacific region. With clients such as Satolas, Taiwan's largest duty free retailer and subsidiary of St. Doras Enterprises, Travel RPM is building a strong portfolio of clients and success stories that will help to accelerate the unit's performance to the next level.

About GuestLogix

GuestLogix Inc. (TSX: GXI), is a global leader in comprehensive merchandising, payment and business intelligence technology delivered to the passenger travel industry, both onboard and off board. Bringing over a decade of expertise as the industry's most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry's growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong. More information is available at www.guestlogix.com.

© 2014 GuestLogix. All Rights Reserved.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on May 12, 2014 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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