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Sprylogics Continues to Bolster its Patent Portfolio with New International Patent Grant

  • New Patent Granted in Korea for Price Formation in Location-Based Advertising Networks.

TORONTO, Aug. 11, 2014 /PRNewswire/ - Sprylogics International Corp. ("Sprylogics" or the "Company") (TSXV: SPY), a technology provider of local mobile search and messaging solutions for consumers and businesses is pleased to announce that it has bolstered its Patent Portfolio with the recent grant of a new patent in Korea for a "Price Formation in Location-Based Advertising Networks".

The Company has a significant family of patents granted related location based advertising.   The total value of the global real-time mobile location-based advertising and marketing market is estimated to grow from $1.66 billion in 2013 to $14.8 billion in 2018, according to a research report from the analyst firm Berg Insight.  This will then correspond to 38.6 percent of all mobile advertising and marketing.

"With our latest patent we are continuing to protect our IP in the fundamental way that location based advertising works", said Marvin Igelman, CEO of Sprylogics. "We are pleased to widen our global reach with this stable of highly relevant, valuable patents in an exploding and lucrative marketing space.  We anticipate obtaining further patent grants in in the future."

Currently that brings the number of patents granted to the Company to 12 (including one notice of allowance), some of which are granted in multiple jurisdictions as follows:

Country

Title

Status

Patent Number

US

Network for Targeting Individual Operating a Microcomputer Regardless of his Location

Issued

6,970,922 B2

US

Network for Targeting Individual Operating a Microcomputer Regardless of His Location

Issued

7,539,742 B2

US

Method and System for Wireless Message-Based Advertising

Issued

8,315,178 B2

US

Network for Targeting Individual Operating a Microcomputer Regardless of His Location

Issued

7,870,229 B2

CA

Multi-Mode Location Based E-Directory Service Enabling Method, System and Apparatus

Issued

2,600,849

US

Multi-Mode Location Based E-Directory Service Enabling Method, System and Apparatus

Issued

7,941,430

US

System, Methods, and Apparatus for Interactive Advertising

Issued

 8732016 B2

JP

System and Method for Adding Advertisements to a Location-Based Advertising System

Issued

5405665

US

Network for Targeting Individual Operating a Microcomputer Regardless of His Location

Issued

8,099,477

SG

Method of Using Location Information for Advertising System Based on 3-Dimensional Shapes

Issued

176399

KR

Price Formation in Location-Based Advertising Networks

Issued

10-1424590

US

Method and System for Wireless Message-Based Advertising

Published

notice of

allowance 4.30.14

Korean Patent No. 10-1424590 was granted on July 23, 2014, and it is described as follows:

A method of providing a location-based advertisement is provided. The advertisement is provided to an electronic communications device, over a communications network, on behalf of an advertiser. The method includes calculating an adjusted price to be charged to the advertiser for the advertisement using at least a geographic location associated with the advertisement, a distance of the electronic communications device from the geographic location and optionally a bid price associated with the geographic location. The method also includes delivering the advertisement over the communications network to the electronic communications device. A system for providing such advertisements, as well as a computer-readable storage medium with instructions, in the form of software, to perform the method or implement the system are also provided.

About Sprylogics

Sprylogics International Corp. enables telecom operators, messaging and mobile application providers to introduce new revenue streams into their apps with its "Poynt-Enabled" SDK.  "Poynt-Enabled" brings monetization related to the user's search intent, while increasing loyalty, engagement and usage activity levels. Sprylogics semantically aggregates and distributes useful local content by making it searchable via its patented geographical and contextual targeting technology.

Sprylogics also markets Poynt; an award winning, all-in-one mobile local search App that has garnered over 20 million downloads. Both products have a common focus on enhancing the mobile user experience, enabling users to do more "without leaving the app", while monetizing via local search results and transactions.

Visit www.sprylogics.com, or follow @poynt on Twitter. Download the Poynt App on your smartphone at http://m.poynt.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Cautionary and Forward-looking Statements - Statements contained in this news release, which are not historical facts, are forward-looking statements that involve risk, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements.  There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.  All forward-looking statements included in this news release are based on information available to the Company on the date hereof.  Forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could cause actual results of Sprylogics to differ materially from the conclusion, forecast or projection stated in such forward-looking statements. These risks, uncertainties and other factors include, but are not limited to factors referenced in Sprylogics' other continuous disclosure filings, which are available at www.sedar.com. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update any forward-looking statements, except as required by applicable securities laws.

SOURCE Sprylogics International Corp.

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