Welcome!

News Feed Item

Weddington Way Closes $9M in Series A Round

Javelin Venture Partners Joins Impressive Roster of VCs and Strategic Angels Backing Weddington Way's Collaborative Shopping Platform, Poised to Transform E-Commerce

SAN FRANCISCO, Aug. 11, 2014 /PRNewswire/ -- Weddington Way (www.weddingtonway.com), a collaborative shopping site for weddings, today announced that it has closed a $9M Series A financing round. Javelin Venture Partners led the round, with participation from existing investors Battery Ventures, Felicis Ventures and Trinity Ventures. With $11.5M raised to date, Weddington Way continues to attract high-profile backers, further validating the company's potential to dramatically improve the wedding related e-commerce experience with its unique platform for collaborative commerce. Strategic investors in Weddington Way include luminaries in the retail/brand space such as Bonobos Founder/CEO Andy Dunn, Nixon's Founder/Executive Chairman Andy Laats, Lululemon Athletica Board Member RoAnn Costin and former Gap CEO Bob Fisher.

Photo - http://photos.prnewswire.com/prnh/20140809/134907

The funding will be used to grow the Weddington Way team, invest in innovation to enhance the collaborative commerce experience across devices and to drive Weddington Way's customer growth and brand development.  

"Each new infusion of capital is also a tremendous vote of confidence in our business model, our technology, and the experience we're delivering to our customers – which is of paramount importance to us," said Ilana Stern, Founder and CEO of Weddington Way. "We are excited to have this added opportunity to continue to grow our team, and further expand our offering within the wedding space."

Weddington Way seeks to close the divide between traditional retail practices and millennial shoppers – an increasingly influential buying audience more than $600B strong. Founder Ilana Stern saw a need to deliver a more socially-driven e-commerce experience for millennial brides, who are busy, tech-savvy, and need to shop and communicate with friends and family around the globe. Weddington Way offers a uniquely collaborative, highly personalized platform for online shopping. The site recreates a completely interactive online shopping space for brides to find everything they need to plan their wedding style, with the help of their bridal party and other family members. Weddington Way shipped over 25,000 dresses to customers in 2013 and already exceeded that number in the first half of 2014.  More than one million brides and bridesmaids have shopped together on Weddington Way since 2012.

"Javelin invests in innovative technology companies that are disrupting large industries," said Alex Gurevich, Partner at Javelin Venture Partners. "Weddington Way is overhauling the retail experience for weddings, and has created a truly interactive, collaborative shopping space for brides and bridesmaids.  We believe Weddington Way is best positioned to disrupt the outdated wedding retail industry and become the premier wedding e-commerce destination."

"There is a major disconnect between what the traditional retail industry offers and what digitally-connected millennials want. In the bridal space, Weddington Way is the answer. It's simple, it's digital, and it's tasteful. It's a game-changer," said Andy Dunn, founder and CEO of Bonobos. "I think Ilana is a superb entrepreneur, and have been tracking her since she interned at Bonobos years ago. While digital models are exciting, they are incredibly defensible once they're built because the execution has to be incredible, and it rarely is. Weddington Way is off to an exceptional start and I'm excited to be investing for a second time in the company."

About Javelin Venture Partners:  

With $335 million under management, Javelin Venture Partners is an early stage venture capital firm specializing in technology based start-ups that leverage key innovations to create scalable, high-growth companies. Javelin Ventures Partners is located in San Francisco, CA, but invests in start-ups throughout the world. Visit www.javelinvp.com.

About Weddington Way: 

Based in San Francisco, CA, Weddington Way (www.weddingtonway.com) is a collaborative shopping site for wedding parties.  Over one million brides and bridesmaids have shopped together on Weddington Way since 2012.  Our mission is to become the "go to" brand for millennial women for everything they need to buy for their wedding.  At Weddington Way, bridal parties can browse the largest assortment of bridesmaid dresses available online and share and discuss products in a virtual showroom.  By offering a collaborative experience, personalization, and its signature line of ready-to-wear dresses, Weddington Way is differentiated from anything else that exists today to serve millennial brides.  

SOURCE Weddington Way

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busi...
Today, we have more data to manage than ever. We also have better algorithms that help us access our data faster. Cloud is the driving force behind many of the data warehouse advancements we have enjoyed in recent years. But what are the best practices for storing data in the cloud for machine learning and data science applications?
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...