|By PR Newswire||
|August 11, 2014 09:30 AM EDT||
NEW YORK, Aug. 11, 2014 /PRNewswire/ -- Ruder Finn, Inc., a leading independent global communications agency, today announced that it has added Cengage Learning, a global education company, to its growing roster of multinational clients following a competitive pitch. This new account further expands the agency's laser focus on global work, building on its strength in partnering with multinational companies across industries.
Cengage Learning provides world-class content, innovative technology platforms and tools, and personalized services that transform and inspire the learning experience through student engagement. Ruder Finn's New York and San Francisco offices, together with RFI Studios – the agency's full-service digital practice – will support Cengage Learning with message development, media relations, thought leadership and global brand positioning.
Ruder Finn is deeply rooted in a foundation of global strategy, creativity and quality, and 86 percent of its current work supports global multinational companies. The agency's partnership with Cengage Learning further deepens its focus on high-impact, global work that is strategic for growing clients' business and underpins the agency's integrated communications support across both offices and practice areas.
"We are thrilled to be appointed Cengage Learning's agency during a period of enormous change for the education industry," said Louise Harris, chief global strategist of Ruder Finn. "As the dialogue around the transformation of education continues to grow, Cengage has an opportunity to increase its brand voice in the conversation surrounding the future of education."
Commenting on the appointment, Josef Blumenfeld, Senior Vice President of Corporate Affairs at Cengage Learning said, "We're at an exciting new stage in Cengage Learning's transformation, and we are delighted to be working with Ruder Finn to amplify our communications around student-centered learning and engagement."
ABOUT RUDER FINN, INC.
Ruder Finn, Inc. is one of the world's largest independent communications agencies with dual headquarters in the U.S. and China. Founded in 1948, Ruder Finn serves the global and local communication needs of over 250 corporations, governments and non-profit organizations. The agency is organized around four strategic pillars that reflect its core areas of expertise: Health & Wellness, Corporate & Public Trust, Technology & Innovation, and Consumer Connections. RFI Studios, the agency's full-service digital practice, leads the industry in designing and developing internal collaboration platforms, building conversations and communities around brands, and staying top-of-mind in the world of mobile applications. Ruder Finn's work, talent and culture have received industry-wide recognition, including the 2013 Bulldog Stars of PR's Global Agency of Year Award in the Multinational Practice category and 2013 PR News' Top Places to Work in PR Award. For more information, visit www.ruderfinn.com and whatsnext.ruderfinn.com.
Ruder Finn, Inc.
SOURCE Ruder Finn
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
Feb. 14, 2016 04:30 AM EST Reads: 401
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Feb. 14, 2016 04:00 AM EST Reads: 258
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Feb. 14, 2016 04:00 AM EST Reads: 485
Feb. 14, 2016 03:45 AM EST Reads: 476
Feb. 14, 2016 03:30 AM EST Reads: 388
Feb. 14, 2016 02:00 AM EST Reads: 433
Feb. 14, 2016 01:15 AM EST Reads: 292
Feb. 13, 2016 11:15 PM EST Reads: 314
Feb. 13, 2016 09:00 PM EST Reads: 258
Feb. 13, 2016 08:45 PM EST Reads: 400
Feb. 13, 2016 08:00 PM EST Reads: 153
Feb. 13, 2016 07:00 PM EST Reads: 421
Feb. 13, 2016 04:45 PM EST Reads: 208
Feb. 13, 2016 04:00 PM EST Reads: 513
Feb. 13, 2016 02:30 PM EST