|By PR Newswire||
|August 11, 2014 10:30 AM EDT||
BURNABY, British Columbia, August 11, 2014 /PRNewswire/ --
Eureka Forbes and Kent RO to Continue Their Market Dominance as the Largest RO Water Purifier Companies in India Over the Next Five Years
According to recently released report by TechSci Research "India Water Purifier Market Forecast & Opportunities, 2019" the water purifiers market in India is dominated by Reverse osmosis (RO) water purifiers due to high TDS (total dissolved solid) level of water across majority of the states coupled with strong purification capability of RO technology for high TDS water purification. The RO water purifier market in India is largely consolidated, with around 70% share being held by 10 players. Eureka Forbes and Kent RO are the market leaders in this segment, together accounting for about 50% market share in 2013. HUL, Nasaka, and Ion Exchange are the other major players operating in this market. The market is also witnessing entry of new players, with one latest entrant being Livpure, a Luminuous Technologies brand. Other big players such as LG and Panasonic have not been able to capitalize on the available opportunities in the Indian market, especially over the last few years.
Kent introduced RO technology in India in 1999. Prior to this, RO water purifiers had hardly any presence in India, and UV water purifiers held the lion's share. Kent's foraying into the RO segment had a huge impact on the market with consumer awareness about the RO technology beginning to increase. Kent began with introducing RO water purifiers at a price point of INR 20,000 onwards, which was higher than that of UV water purifiers, and consequently restricted the initial adoption of the company's RO water purifiers. In subsequent years, lowering the product prices and strong sales promotion helped Kent to increase RO purifier sales and maintain its dominance in the RO segment until 2012.
However, in 2013, Eureka Forbes overtook Kent and became the market leader in RO water purifiers segment. The company has been the leader in UV water purifier segment as well. According to a recently published comprehensive report on the India Water Purifiers market by TechSci Research, "India Water Purifier Market Forecast & Opportunities, 2019", the major factors driving the growth of Eureka Forbes's RO segment are its relatively low product pricing strategy, more than 60% of RO sales through direct channel and continuous product innovation such as launch of mobile water purifier in 2014.
Eureka Forbes is offering RO water purifiers under the brand names, Aquaguard and Aquasure, with the former being sold through direct sales channel while the latter is sold via the retail channel. Under the Aquasure brand, RO water purifiers are available at a price range of INR 10,000-16,000, while Aquaguard includes three variants, which are available at a price range of INR 10,500-15,000. Kent RO also offers a wide range of RO water purifiers; however, the company is primarily selling its water purifiers through retail channel. Presently, Kent offers around 9-10 variants available at a price range of INR 14,000-17,000.
"India Water Purifier Market Forecast & Opportunities, 2019" has evaluated the future growth potential of India water purifiers market and provides statistics and information on market structure, exports and future growth of this market. The report is intended to provide cutting-edge market intelligence and help decision makers to take sound investment evaluation. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in the India water purifier industry.
About TechSci Research
TechSci Research is a global market research and consulting company with offices in Canada, UK and India. TechSci Research provides market research consulting services in six verticals - Information Technology, Chemicals, Water & Water Recycling, Consumer Goods & Retail, Automotive and Energy & Power. The company uses proprietary innovative business model that focuses on improved productivity that also ensure the creation of high-quality reports. With more than 100 client engagements with fortune 500 clients, TechSci Research enjoys the status of a premium market research services provider in the industry.
Sales & Marketing Consultant
Contact Phone- +1 646 360 1656
Email - [email protected]
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Oct. 13, 2015 08:00 AM EDT
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 13, 2015 07:00 AM EDT Reads: 6,009
Containers are all the rage among developers and web companies, but they also represent two very substantial benefits to larger organizations. First, they have the potential to dramatically accelerate the application lifecycle from software builds and testing to deployment and upgrades. Second they represent the first truly hybrid-approach to consuming infrastructure, allowing organizations to run the same workloads on any cloud, virtual machine or physical server. Together, they represent a ver...
Oct. 13, 2015 06:45 AM EDT Reads: 207
As operational failure becomes more acceptable to discuss within the software industry, the necessity for holding constructive, actionable postmortems increases. But most of what we know about postmortems from "pop culture" isn't actually relevant for the software systems we work on and within. In his session at DevOps Summit, J. Paul Reed will look at postmortem pitfalls, techniques, and tools you'll be able to take back to your own environment so they will be able to lay the foundations for h...
Oct. 13, 2015 06:30 AM EDT Reads: 183
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Oct. 13, 2015 06:00 AM EDT Reads: 160
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in high-performance, high-efficiency server, storage technology and green computing, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions® for Data ...
Oct. 13, 2015 05:15 AM EDT Reads: 195
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Oct. 13, 2015 05:00 AM EDT Reads: 1,093
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
Oct. 13, 2015 04:00 AM EDT Reads: 681
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at @DevOpsSummit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
Oct. 13, 2015 03:00 AM EDT Reads: 326
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete en...
Oct. 13, 2015 03:00 AM EDT Reads: 406
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Oct. 13, 2015 03:00 AM EDT Reads: 258
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes.
Oct. 13, 2015 02:00 AM EDT Reads: 330
Achim Weiss is Chief Executive Officer and co-founder of ProfitBricks. In 1995, he broke off his studies to co-found the web hosting company "Schlund+Partner." The company "Schlund+Partner" later became the 1&1 web hosting product line. From 1995 to 2008, he was the technical director for several important projects: the largest web hosting platform in the world, the second largest DSL platform, a video on-demand delivery network, the largest eMail backend in Europe, and a universal billing syste...
Oct. 13, 2015 02:00 AM EDT Reads: 352
Between the compelling mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how busine...
Oct. 13, 2015 02:00 AM EDT Reads: 392
Interested in leveraging automation technologies and a cloud architecture to make developers more productive? Learn how PaaS can benefit your organization to help you streamline your application development, allow you to use existing infrastructure and improve operational efficiencies. Begin charting your path to PaaS with OpenShift Enterprise.
Oct. 13, 2015 02:00 AM EDT Reads: 658