Welcome!

News Feed Item

Eureka Forbes Overtakes Kent in RO Water Purifier Market in India, Finds TechSci Research Report

BURNABY, British Columbia, August 11, 2014 /PRNewswire/ --

Eureka Forbes and Kent RO to Continue Their Market Dominance as the Largest RO Water Purifier Companies in India Over the Next Five Years 

According to recently released report by TechSci Research "India Water Purifier Market Forecast & Opportunities, 2019" the water purifiers market in India is dominated by Reverse osmosis (RO) water purifiers due to high TDS (total dissolved solid) level of water across majority of the states coupled with strong purification capability of RO technology for high TDS water purification. The RO water purifier market in India is largely consolidated, with around 70% share being held by 10 players. Eureka Forbes and Kent RO are the market leaders in this segment, together accounting for about 50% market share in 2013. HUL, Nasaka, and Ion Exchange are the other major players operating in this market. The market is also witnessing entry of new players, with one latest entrant being Livpure, a Luminuous Technologies brand. Other big players such as LG and Panasonic have not been able to capitalize on the available opportunities in the Indian market, especially over the last few years.

     (Logo: http://photos.prnewswire.com/prnh/20140117/663730 )

Kent introduced RO technology in India in 1999. Prior to this, RO water purifiers had hardly any presence in India, and UV water purifiers held the lion's share. Kent's foraying into the RO segment had a huge impact on the market with consumer awareness about the RO technology beginning to increase. Kent began with introducing RO water purifiers at a price point of INR 20,000 onwards, which was higher than that of UV water purifiers, and consequently restricted the initial adoption of the company's RO water purifiers. In subsequent years, lowering the product prices and strong sales promotion helped Kent to increase RO purifier sales and maintain its dominance in the RO segment until 2012.

However, in 2013, Eureka Forbes overtook Kent and became the market leader in RO water purifiers segment. The company has been the leader in UV water purifier segment as well. According to a recently published comprehensive report on the India Water Purifiers market by TechSci Research, "India Water Purifier Market Forecast & Opportunities, 2019", the major factors driving the growth of Eureka Forbes's RO segment are its relatively low product pricing strategy, more than 60% of RO sales through direct channel and continuous product innovation such as launch of mobile water purifier in 2014.

Eureka Forbes is offering RO water purifiers under the brand names, Aquaguard and Aquasure, with the former being sold through direct sales channel while the latter is sold via the retail channel. Under the Aquasure brand, RO water purifiers are available at a price range of INR 10,000-16,000, while Aquaguard includes three variants, which are available at a price range of INR 10,500-15,000. Kent RO also offers a wide range of RO water purifiers; however, the company is primarily selling its water purifiers through retail channel. Presently, Kent offers around 9-10 variants available at a price range of INR 14,000-17,000.

"India Water Purifier Market Forecast & Opportunities, 2019" has evaluated the future growth potential of India water purifiers market and provides statistics and information on market structure, exports and future growth of this market. The report is intended to provide cutting-edge market intelligence and help decision makers to take sound investment evaluation. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in the India water purifier industry.

About TechSci Research 

TechSci Research is a global market research and consulting company with offices in Canada, UK and India. TechSci Research provides market research consulting services in six verticals - Information Technology, Chemicals, Water & Water Recycling, Consumer Goods & Retail, Automotive and Energy & Power. The company uses proprietary innovative business model that focuses on improved productivity that also ensure the creation of high-quality reports. With more than 100 client engagements with fortune 500 clients, TechSci Research enjoys the status of a premium market research services provider in the industry.

Media Contact 

Ken Mathews

Sales & Marketing Consultant

Contact Phone- +1 646 360 1656

Email - [email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
When NSA's digital armory was leaked, it was only a matter of time before the code was morphed into a ransom seeking worm. This talk, designed for C-level attendees, demonstrates a Live Hack of a virtual environment to show the ease in which any average user can leverage these tools and infiltrate their network environment. This session will include an overview of the Shadbrokers NSA leak situation.
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assis...
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, w...
Interested in leveling up on your Cloud Foundry skills? Join IBM for Cloud Foundry Days on June 7 at Cloud Expo New York at the Javits Center in New York City. Cloud Foundry Days is a free half day educational conference and networking event. Come find out why Cloud Foundry is the industry's fastest-growing and most adopted cloud application platform.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
As enterprise cloud becomes the norm, businesses and government programs must address compounded regulatory compliance related to data privacy and information protection. The most recent, Controlled Unclassified Information and the EU’s GDPR have board level implications and companies still struggle with demonstrating due diligence. Developers and DevOps leaders, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by in...