|By PR Newswire||
|August 11, 2014 10:33 AM EDT||
ROCKVILLE, Md., Aug. 11, 2014 /PRNewswire-USNewswire/ -- There are 60 million adults who consumed an average of at least one glass of bottled still water per day in the past seven days and these consumers offer attractive possibilities for food and beverage marketers, according to findings published by market research publisher Packaged Facts in the report Bottled Water in the U.S.
For more information on the report please visit: http://www.marketresearch.com/redirect.asp?progid=86492&url=http%3A%2F%2Fwww%2Epackagedfacts%2Ecom%2FBottled%2DWater%2D8122951%2F
Frequent drinkers of bottled water tend to be younger than the adult population as a whole, with the 35- to 44-year-old age group exhibiting the highest likelihood of reaching for bottled water frequently. Those drinking high volumes of bottled water are more interested in staying physically fit and are also more likely to drink thirst quencher/activity drinks.
Adults who drink relatively large quantities of bottled still water also are more likely to be part of a multicultural population segment. They are 31% more likely than average to be Hispanic and 36% more likely to be African American. The multicultural character of those drinking large amounts of bottled water also means that they are more likely to live in a household with children under the age of 18. And best they are also more likely to live in large households, multicultural bottled water drinks are relatively big spenders in grocery stores, notes Packaged Facts research director David Sprinkle.
Due to the generally younger ages of frequent bottle water drinkers, marketers must leverage social media and cellphones as effective avenues for advertisers. According to the report, consumers who drink relatively large quantities of bottled water have an above-average degree of receptivity to the advertising they see on their cellphones and social media. For example, compared to adults on average, they are far more likely to be interested in receiving advertisements on their cellphones and to purchase products they see advertised on their cellphones. They also are much more likely to purchase products they see advertised on social sharing/networking websites
About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services.
SOURCE Packaged Facts
Sep. 29, 2016 02:00 PM EDT Reads: 1,134
Sep. 29, 2016 02:00 PM EDT Reads: 3,931
Sep. 29, 2016 02:00 PM EDT Reads: 3,588
Sep. 29, 2016 02:00 PM EDT Reads: 4,167
Sep. 29, 2016 01:45 PM EDT Reads: 1,110
Sep. 29, 2016 01:45 PM EDT Reads: 1,771
Sep. 29, 2016 01:30 PM EDT Reads: 4,447
Sep. 29, 2016 01:15 PM EDT Reads: 314
Sep. 29, 2016 01:15 PM EDT Reads: 2,916
Sep. 29, 2016 01:15 PM EDT Reads: 3,016
Sep. 29, 2016 01:00 PM EDT Reads: 1,689
Sep. 29, 2016 12:45 PM EDT Reads: 5,134
Sep. 29, 2016 12:30 PM EDT Reads: 1,746
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Sep. 29, 2016 12:00 PM EDT Reads: 460
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Sep. 29, 2016 12:00 PM EDT Reads: 3,149