
By PR Newswire | Article Rating: |
|
August 11, 2014 10:33 AM EDT | Reads: |
361 |

ROCKVILLE, Md., Aug. 11, 2014 /PRNewswire-USNewswire/ -- There are 60 million adults who consumed an average of at least one glass of bottled still water per day in the past seven days and these consumers offer attractive possibilities for food and beverage marketers, according to findings published by market research publisher Packaged Facts in the report Bottled Water in the U.S.
For more information on the report please visit: http://www.marketresearch.com/redirect.asp?progid=86492&url=http%3A%2F%2Fwww%2Epackagedfacts%2Ecom%2FBottled%2DWater%2D8122951%2F
Frequent drinkers of bottled water tend to be younger than the adult population as a whole, with the 35- to 44-year-old age group exhibiting the highest likelihood of reaching for bottled water frequently. Those drinking high volumes of bottled water are more interested in staying physically fit and are also more likely to drink thirst quencher/activity drinks.
Adults who drink relatively large quantities of bottled still water also are more likely to be part of a multicultural population segment. They are 31% more likely than average to be Hispanic and 36% more likely to be African American. The multicultural character of those drinking large amounts of bottled water also means that they are more likely to live in a household with children under the age of 18. And best they are also more likely to live in large households, multicultural bottled water drinks are relatively big spenders in grocery stores, notes Packaged Facts research director David Sprinkle.
Due to the generally younger ages of frequent bottle water drinkers, marketers must leverage social media and cellphones as effective avenues for advertisers. According to the report, consumers who drink relatively large quantities of bottled water have an above-average degree of receptivity to the advertising they see on their cellphones and social media. For example, compared to adults on average, they are far more likely to be interested in receiving advertisements on their cellphones and to purchase products they see advertised on their cellphones. They also are much more likely to purchase products they see advertised on social sharing/networking websites
About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services.
Please visit Packaged Facts on LinkedIn for more culinary, food packaging, food retailing and foodservice insights. Follow us also on Twitter, and Google+.
Press Contact:
Daniel Granderson
240.747.3035
[email protected]
Sales Contact:
Larry Finkel
[email protected]
Logo - http://photos.prnewswire.com/prnh/20140801/132630
SOURCE Packaged Facts
Published August 11, 2014 Reads 361
Copyright © 2014 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
More Stories By PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.
![]() Apr. 22, 2018 03:00 AM EDT Reads: 3,763 |
By Liz McMillan Apr. 22, 2018 02:30 AM EDT Reads: 2,746 |
By Yeshim Deniz ![]() Apr. 22, 2018 02:15 AM EDT Reads: 1,940 |
By Elizabeth White ![]() Apr. 22, 2018 01:30 AM EDT Reads: 6,740 |
By Liz McMillan ![]() Apr. 22, 2018 01:15 AM EDT Reads: 5,107 |
By Liz McMillan ![]() Apr. 22, 2018 01:00 AM EDT Reads: 3,739 |
By Pat Romanski ![]() Apr. 22, 2018 12:45 AM EDT Reads: 15,889 |
By Elizabeth White ![]() Apr. 22, 2018 12:45 AM EDT Reads: 5,205 |
By Elizabeth White Apr. 22, 2018 12:30 AM EDT Reads: 7,501 |
By Liz McMillan Apr. 22, 2018 12:15 AM EDT Reads: 2,570 |
By Pat Romanski ![]() Apr. 22, 2018 12:00 AM EDT Reads: 3,705 |
By Pat Romanski Apr. 21, 2018 11:45 PM EDT Reads: 2,673 |
By Pat Romanski ![]() Apr. 21, 2018 11:15 PM EDT Reads: 1,899 |
By Liz McMillan ![]() Apr. 21, 2018 11:15 PM EDT Reads: 17,118 |
By Elizabeth White ![]() Apr. 21, 2018 11:00 PM EDT Reads: 6,306 |