Click here to close now.

Welcome!

News Feed Item

Delta Dental of Colorado Foundation Takes on State's "Silent Epidemic" in New Campaign

Cavities Get Around Educates Community on Importance of Baby Teeth and Limiting Sugary Drinks

DENVER, CO--(Marketwired - August 11, 2014) - Despite the pervasive myth, baby teeth are important to a child's long-term health. That's because cavities in baby teeth can spread to adult teeth and sugary drinks, like juice, fuel cavity-causing bacteria. These are the messages behind a new multi-year campaign, Cavities Get Around, that Delta Dental of Colorado Foundation launched today.

Cavities Get Around comes from research underscoring a need for more information about the importance of baby teeth and the negative effects sugary drinks have on children's dental health. In some cases, juice has as much sugar as soda. When consumed throughout the day, this sugar fuels bacteria that cause baby teeth cavities. Sugar can contribute to other problems as well, such as childhood obesity and diabetes. According to a 2014 Delta Dental of Colorado Foundation survey:

  • 87% of parents give their children juice at least several times a week and 55% say the beverage their child is most likely to walk around with during the day is juice.
  • 72% of parents believe juice is important for the health and nutrition of their child (when in reality one glass of juice can have as much sugar as an 8-ounce glass of soda; sugar fuels bacteria that leads to cavities).

Termed a "silent epidemic" by then-Surgeon General David Satcher, MD, PhD, in the "Oral Health in America" report, tooth decay often goes unnoticed and untreated -- until there is unbearable pain.

"Last year, over 3,100 children visited the operating room for emergency dental surgery at Children's Hospital Colorado," says pediatric dentist Scott Hamilton, DDS, director of the Cavity Free at Three Clinic at Children's Hospital Colorado and a member of the Delta Dental of Colorado Foundation board of directors. "This epidemic is not just about poor brushing -- it's also about kids being exposed throughout the day to sugary beverages that harm the thin enamel on their teeth. Tooth decay in young children is a complex problem, but we believe it's essential to limit consumption of sugary drinks, like juice, to mealtimes to keep cavity-causing sugars off the teeth as much as possible."

Tooth decay is almost entirely preventable. Yet, according to a 2012 Colorado Department of Public Health and Environment report, 40% of Colorado kindergartners and 55% of 3rd graders had already experienced cavities. Cavities, when untreated, the report notes, "can result in loss of tooth structure, inadequate tooth function, unsightly appearance, pain, infection and tooth loss."

"It's heartbreaking to see young kids in pain because of a disease we can prevent," says Barbara Springer, executive director of Delta Dental of Colorado Foundation. "With solid research backing up our messages, we believe the Cavities Get Around campaign and education on sugary drinks can serve as a model for other communities and states to use in the battle against early childhood tooth decay. Until we change the existing perceptions of baby teeth and the importance of children's dental health, kids in Colorado -- and across the country -- will continue to suffer. That's not okay, because it's a problem that is undermining the great potential of our children."

The bilingual Cavities Get Around campaign will inform the community about how to protect children against tooth decay via a paid media campaign in Denver and Pueblo, including TV, radio and digital advertising, a website (www.CavitiesGetAround.com), earned media outreach, community health worker programs, partnerships and grassroots events. The website serves as a resource for members of the community to learn how important baby teeth are and how to care for them properly. The campaign will also engage community leaders on the issue of oral health in Colorado.

To get involved or for more information, visit www.CavitiesGetAround.com.

About the Delta Dental of Colorado Foundation
The Delta Dental of Colorado Foundation's mission is to improve Colorado's oral health by eradicating childhood tooth decay. We strive to create innovative programs with measurable results. In the last decade, we've worked to understand the oral health needs of our state and supported opportunities to provide needed services. We maintain a passionate belief that, because oral disease is largely preventable, the work we are doing will result in more healthy smiles across Colorado.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Alert Logic provides Security-as-a-Service for on-premises, cloud, and hybrid IT infrastructures, delivering deep security insight and continuous protection for cust...
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, broke down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them to d...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
SYS-CON Media announced today that CloudBees, the Jenkins Enterprise company, has launched ad campaigns on SYS-CON's DevOps Journal. CloudBees' campaigns focus on the business value of Continuous Delivery and how it has been recognized as a game changer for IT and is now a top priority for organizations, and the best ways to optimize Jenkins to ensure your continuous integration environment is optimally configured.
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dramatically improve produc...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
Connected things, systems and people can provide information to other things, systems and people and initiate actions for each other that result in new service possibilities. By taking a look at the impact of Internet of Things when it transitions to a highly connected services marketplace we can understand how connecting the right “things” and leveraging the right partners can provide enormous impact to your business’ growth and success. In her general session at @ThingsExpo, Esmeralda Swartz...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...