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Global Digital English Education Surges to $3.1 Billion by 2018
Worldwide Market for Digital English Reached $1.8 Billion in 2013, According to New Ambient Insight Report
|By PR Newswire
|August 11, 2014 11:35 AM EDT
SEATTLE, Aug. 11, 2014 /PRNewswire-iReach/ -- The global market for digital English language learning products reached $1.8 billion in 2013. The worldwide five-year compound annual growth rate (CAGR) is 11.1% and revenues will surge to $3.1 billion by 2018, according to a new report by Ambient Insight called, "The 2013-2018 Worldwide Digital English Language Learning Market."
This is the most comprehensive report on the digital English language learning market ever published and provides five-year forecasts for 98 countries in seven regions: 16 countries in Africa, 20 countries in Asia, 9 countries in Eastern Europe, 15 countries in Latin America, 12 countries in the Middle East, 2 countries in North America, and 24 countries in Western Europe.
Ambient Insight has revised our international forecasts for digital English language learning products significantly upward from previous forecasts. Revenues will more than double over the forecast period in 51 of the 98 countries analyzed in this report.
Download the free 41-page Executive Overview at:
"China overtook the US in 2013 to become the top buying country in the world," comments Chief Research Officer, Sam S. Adkins. "The US will still be the second-largest buying country in 2018, but China will be spending more than twice as much as the US on digital English language learning products. We provide a detailed analysis by six buying segments for both China and the US in this report."
The regions with the highest growth rates are Africa, Asia, and Latin America at 20.5%, 14.2%, and 13.8%, respectively. Africa has the highest regional growth rate for digital English language products in the world.
According to Adkins, there are five major catalysts driving the global market. "There are large scale digitization efforts underway across the globe and commercial instructional content is being ported to new digital formats," said Adkins. "English-related education policies, consumer demand for mobile apps, the proliferation of Mobile Learning value added services (VAS), and the strong demand for specialized forms of English like business English are also contributing to the surge in revenues."
There are secondary catalysts as well including the recent dramatic increase in private investments made to digital English language learning suppliers, the expenditures made by governments on digital English as a Second Language (ESL) programs, and the steady adoption of commercial digital products in the thriving private English language learning industry.
"The top buying countries throughout the forecast period are China, the US, South Korea, Japan, and Brazil," adds Adkins. "By 2018, Brazil will overtake Japan to become the fourth-largest buying country and the Russian Federation will overtake India to become the sixth-largest buying country. What is interesting about the top buying countries in 2018 is the emergence of Indonesia, Poland, and Malaysia. These countries now represent significant revenue opportunities for suppliers."
Each regional section in this report includes a demand-side analysis by country and a supply-side analysis by five product types. More detailed analysis is provided for Brazil, Canada, China, Turkey, and the US.
Over 1,000 suppliers operating in specific countries in seven regions are identified in this report to help international suppliers identify local partners, distributors, and resellers.
Media Contact: Sam Adkins, Ambient Insight, 360-805-4298, [email protected]
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SOURCE Ambient Insight
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