Welcome!

News Feed Item

La Crema Launches Virtual Vintner Experience

La Crema Winery today launched Virtual Vintner™, a digital experience that engages consumers in an interactive program resulting in a unique, crowd-created La Crema wine.

Affording participants an intimate and hands-on invitation behind the scenes of an artisan winery, Virtual Vintner™ provides an opportunity to embark on a “choose your own adventure”-style winemaking journey, learning about wine while taking an active role in its creation. Decision points along the way include varietal, appellation, specific vineyard, and barrel treatment, as well as wine name and label design, with educational information at every step to help participants make their choice. Popular vote will determine the path, and ultimately the finished wine. The experience will unfold in real time beginning on August 11 with the wine to be released in late Fall 2015.

“One of the most fulfilling aspects of winemaking is the ability to collaborate with our vineyard and winemaking teams. Bringing the process to the Web gives me the chance to share that experience,” said Elizabeth Grant-Douglas, winemaker, La Crema. “This new approach to winemaking offers a fun and accessible way for wine lovers to engage in-depth with the many facets of wine. I cannot wait to start connecting our Virtual Vintner™ community with this centuries-old craft via a modern means of communication and learning.”

With videos and winemaking education from Grant-Douglas, interactive maps, food and wine pairing quizzes, lessons on wine fundamentals and more, La Crema Virtual Vintner™ presents a dynamic platform for casual wine drinkers and sophisticated enthusiasts alike to further their curiosity about and passion for wine.

La Crema is calling on “virtual vintners” to join the winemaking process. From vine to bottle, each participant will help chart the course to a whole new La Crema wine via eight key decisions. Stages include:

  • Varietal & Appellation selection, August 11-24
  • Vineyard decision, August 25-31
  • Fermentation, September 1-7
  • Barrel Type, September 8-14
  • Barrel Time, September 15-21
  • Harvest Updates and Sensory Contest, September 22-October 15
  • Wine Name and Label Design, October 2014-February 2015

By the end of the program, members of La Crema’s Virtual Vintner™ community will not only have gained winemaking expertise, but will have a wine to call their very own, to savor and share with friends and family. Participants may join the experience at any point in the process by visiting www.LaCrema.com. Connect with La Crema on Facebook www.facebook.com/LaCremaWinery or Twitter @LaCremaWines.

From August 11 through September 21, participants will have the opportunity to enter the La Crema Wine Country Experience Sweepstakes. One winner will receive a trip for two to wine country which includes airfare, two nights of accommodations, and exclusive tours and education with winemaker Elizabeth Grant-Douglas. For official sweepstakes rules, please visit http://vv.lacrema.com. Must be 21 or over to enter, and no purchase is necessary to enter or win. Odds depend on number of entrants. This sweepstakes is void where prohibited.

About La Crema

La Crema is widely loved for handcrafted Chardonnay, Pinot Noir and new Pinot Gris. For more than 30 years, the family-owned and operated winery has focused exclusively on California’s cool-climate coastal appellations, where ocean winds and fog allow grapes to ripen slowly on the vine. Winemaker Elizabeth Grant-Douglas continues to use boutique, time-intensive techniques to produce distinctively balanced and elegant wines. A leader in sustainable vineyard and winery practices, La Crema combines traditional farming methods with new technologies to conserve water, minimize energy use and naturally reduce pests. For more about La Crema, including pairing ideas and recipes, visit www.LaCrema.com or follow us on Facebook (www.facebook.com/LaCremaWinery) or Twitter (@LaCremaWines).

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...