|By PR Newswire||
|August 11, 2014 02:26 PM EDT||
--New Store On East Nanjing Road Offers 1,600 Square Meters Of Colorful, Chocolate Fun
SHANGHAI, Aug. 11, 2014 /PRNewswire/ -- M&M'S®, the world's biggest chocolate brand, celebrated the grand opening of its first M&M'S World® store in Asia – M&M's World® Shanghai – on vibrant East Nanjing Road. Creating 130 new jobs, the 1,600-square-meter 'retail-tainment' destination is the first in Asia - showcasing the strong growth of the M&M'S® brand in China and throughout Asia.
Spanning two floors of colorful, chocolate fun, the store offers M&M'S® Brand Chocolate Candies in 22 colors and three varieties – Milk Chocolate, Peanut and Almond - and a wide range of M&M'S® merchandise, including apparel, kitchenware, plush and Shanghai- and China-themed M&M'S® branded products, such as mugs, tins and T-shirts, designed specifically for the Shanghai M&M'S World® store. M&M'S World® Shanghai is the fifth M&M'S World® flagship store, joining the other iconic stores in Times Square, New York, Orlando, Las Vegas and Leicester Square London, which are visited by millions of people every year.
"We are thrilled to add M&M'S World® Shanghai store to our global store foot print. Shanghai is the ideal city for the first M&M'S World® store in Asia, due to the city's truly global feel and appeal," said Brian Schiegg, General Manager, Mars Retail Group. "The location in the Brilliance Shimao International Plaza made perfect sense for the world's largest chocolate brand, since East Nanjing Road is one of the busiest pedestrian streets in China and a highly visited tourist destination in Shanghai. M&M'S World® Shanghai welcomes visitors to a unique retail experience that combines shopping and entertainment, with an eye-catching, iconic-looking store that engages and excites fans of the M&M'S® brand from all over the world," he said.
The store combines iconic Chinese landmarks and cultural elements with M&M'S® in a colorful and fun way, making it a new "must-see" destination in Shanghai for both domestic and international visitors. Visitors to the store will be greeted by popular Red and Yellow M&M'S® characters standing outside the main entryway, or Kung Fu Characters – Blue and Green dressed in kung fu clothing at the store's side entrance within the mall.
Yellow Panda in the Bamboo Garden features Yellow disguised as China's national treasure amidst bamboo stalks aglow in vibrant M&M'S® colors and a lantern lit by a red M&M'S® lentil. As guests walk up the stairs to the second floor, they are greeted by a large Moon Gate that previews the Great Wall of Chocolate. Large, colorful Character Columns depicting the M&M'S® characters and their signature catchphrases are also seen throughout the store. Daily performances by M&M'S® characters allow visitors to engage with the life-sized characters in person.
The main focal point of the second floor features the Great Wall of Chocolate - the world's largest M&M'S® candy wall - offering visitors an amazing photo moment and a chance to create their own customized blend of M&M'S® Brand Chocolate Candies from 132 individual tubes. Standing guard at either side of the Great Wall of Chocolate are Red and Orange dressed as Warriors. In addition, the Lantern Garden features numerous hanging lanterns that illuminate and change colors as visitors step on the platform.
"The opening of M&M'S World® Shanghai, a partnership between the M&M'S® brand and Mars Retail Group, represents a significant investment and commitment to the Chinese market by Mars, Incorporated. We look forward to celebrating the world's most popular confectionery brand in China in a new engaging way that is guaranteed to make M&M'S World® Shanghai one of the city's sweetest attractions," said Clarence Mak, President, Mars Chocolate China.
In keeping with Mars' commitment to sustainability and consumers' growing interest in the subject, M&M'S World® Shanghai uses sustainable materials and energy efficient fixtures and lighting.
About Mars Retail Group
Headquartered in Mt. Arlington, New Jersey, U.S., the Mars Retail Group creates and builds retail businesses that build the brands of Mars, Incorporated. The iconic M&M'S World® stores, located in New York City, Las Vegas, Orlando, and London, currently represent Mars' largest retail business. MRG also operates the company's Licensing and My M&M'S businesses, as well as the gourmet chocolate business that is sold under the ETHEL M® brand name. Mars Retail Group is a division of Mars, Incorporated.
About M&M'S World®
Offering a wide range of M&M'S® Brand Chocolate Candies and merchandise, the M&M'S World® stores reflect the huge popularity of M&M'S®, the world's most popular confectionery brand. The stores' merchandise includes apparel, kitchenware, plush, and glassware, as well as seasonal items and specially-designed M&M'S® branded items that reflect the personalities of the cities -- Las Vegas, New York City, Orlando, Henderson (Nevada), and London -- where the stores are located.
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™ and WISDOM PANEL™.
For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
Feb. 20, 2017 07:00 PM EST Reads: 8,208
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Feb. 20, 2017 06:15 PM EST Reads: 981
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
Feb. 20, 2017 06:15 PM EST Reads: 789
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
Feb. 20, 2017 06:15 PM EST Reads: 4,300
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Feb. 20, 2017 05:45 PM EST Reads: 454
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
Feb. 20, 2017 05:30 PM EST Reads: 2,230
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Feb. 20, 2017 05:30 PM EST Reads: 3,894
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Feb. 20, 2017 05:15 PM EST Reads: 951
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Feb. 20, 2017 02:45 PM EST Reads: 442
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Feb. 20, 2017 02:15 PM EST Reads: 1,091
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Feb. 20, 2017 01:15 PM EST Reads: 413
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Feb. 20, 2017 01:00 PM EST Reads: 847
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
Feb. 20, 2017 01:00 PM EST Reads: 5,858
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Feb. 20, 2017 01:00 PM EST Reads: 1,198
Feb. 20, 2017 01:00 PM EST Reads: 10,051