Welcome!

News Feed Item

M&M'S World® Celebrates Grand Opening in Shanghai

--New Store On East Nanjing Road Offers 1,600 Square Meters Of Colorful, Chocolate Fun

SHANGHAI, Aug. 11, 2014 /PRNewswire/ -- M&M'S®, the world's biggest chocolate brand, celebrated the grand opening of its first M&M'S World® store in Asia – M&M's World® Shanghai – on vibrant East Nanjing Road. Creating 130 new jobs, the 1,600-square-meter  'retail-tainment' destination is the first in Asia - showcasing the strong growth of the M&M'S® brand in China and throughout Asia.

Photo - http://photos.prnewswire.com/prnh/20140811/135120

Photo - http://photos.prnewswire.com/prnh/20140811/135121

Spanning two floors of colorful, chocolate fun, the store offers M&M'S® Brand Chocolate Candies in 22 colors and three varieties – Milk Chocolate, Peanut and Almond - and a wide range of M&M'S® merchandise, including apparel, kitchenware, plush and Shanghai- and China-themed M&M'S® branded products, such as mugs, tins and T-shirts, designed specifically for the Shanghai M&M'S World® store. M&M'S World® Shanghai is the fifth M&M'S World® flagship store, joining the other iconic stores in Times Square, New York, Orlando, Las Vegas and Leicester Square London, which are visited by millions of people every year.  

"We are thrilled to add M&M'S World® Shanghai store to our global store foot print. Shanghai is the ideal city for the first M&M'S World® store in Asia, due to the city's truly global feel and appeal," said Brian Schiegg, General Manager, Mars Retail Group. "The location in the Brilliance Shimao International Plaza made perfect sense for the world's largest chocolate brand, since East Nanjing Road is one of the busiest pedestrian streets in China and a highly visited tourist destination in Shanghai. M&M'S World® Shanghai welcomes visitors to a unique retail experience that combines shopping and entertainment, with an eye-catching, iconic-looking store that engages and excites fans of the M&M'S® brand from all over the world," he said.

The store combines iconic Chinese landmarks and cultural elements with M&M'S® in a colorful and fun way, making it a new "must-see" destination in Shanghai for both domestic and international visitors. Visitors to the store will be greeted by popular Red and Yellow M&M'S® characters standing outside the main entryway, or Kung Fu Characters – Blue and Green dressed in kung fu clothing at the store's side entrance within the mall.

Yellow Panda in the Bamboo Garden features Yellow disguised as China's national treasure amidst bamboo stalks aglow in vibrant M&M'S® colors and a lantern lit by a red M&M'S® lentil. As guests walk up the stairs to the second floor, they are greeted by a large Moon Gate that previews the Great Wall of Chocolate. Large, colorful Character Columns depicting the M&M'S® characters and their signature catchphrases are also seen throughout the store. Daily performances by M&M'S® characters allow visitors to engage with the life-sized characters in person.

The main focal point of the second floor features the Great Wall of Chocolate - the world's largest M&M'S® candy wall - offering visitors an amazing photo moment and a chance to create their own customized blend of M&M'S® Brand Chocolate Candies from 132 individual tubes.  Standing guard at either side of the Great Wall of Chocolate are Red and Orange dressed as Warriors.  In addition, the Lantern Garden features numerous hanging lanterns that illuminate and change colors as visitors step on the platform.

"The opening of M&M'S World® Shanghai, a partnership between the M&M'S® brand and Mars Retail Group, represents a significant investment and commitment to the Chinese market by Mars, Incorporated. We look forward to celebrating the world's most popular confectionery brand in China in a new engaging way that is guaranteed to make M&M'S World® Shanghai one of the city's sweetest attractions," said Clarence Mak, President, Mars Chocolate China.

In keeping with Mars' commitment to sustainability and consumers' growing interest in the subject, M&M'S World® Shanghai uses sustainable materials and energy efficient fixtures and lighting.

M&M'S World Shanghai is open from 10 a.m. to 10 p.m. every day. For more information about M&M'S World® and the M&M'S® brand, please visit http://www.mmsworld.com and http://www.mms.com

About Mars Retail Group

Headquartered in Mt. Arlington, New Jersey, U.S., the Mars Retail Group creates and builds retail businesses that build the brands of Mars, Incorporated.  The iconic M&M'S World® stores, located in New York City, Las Vegas, Orlando, and London, currently represent Mars' largest retail business.  MRG also operates the company's Licensing and My M&M'S businesses, as well as the gourmet chocolate business that is sold under the ETHEL M® brand name. Mars Retail Group is a division of Mars, Incorporated.

About M&M'S World®

Offering a wide range of M&M'S® Brand Chocolate Candies and merchandise, the M&M'S World® stores reflect the huge popularity of M&M'S®, the world's most popular confectionery brand.  The stores' merchandise includes apparel, kitchenware, plush, and glassware, as well as seasonal items and specially-designed M&M'S® branded items that reflect the personalities of the cities -- Las Vegas, New York City, Orlando, Henderson (Nevada), and London -- where the stores are located. 

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™ and WISDOM PANEL™.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at @DevOpsSummit at 19th Cloud Expo, Charles Kendrick, CTO at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and deve...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It doe...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
As cloud adoption continues to transform business, today’s global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...