Welcome!

News Feed Item

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Prepared Meals Food Market

LONDON, Aug. 11, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Prepared Meals Food Market

https://www.reportbuyer.com/product/2275801/Consumer-Trends-Analysis-Understanding-Consumer-Trends-and-Drivers-of-Behavior-in-the-French-Prepared-Meals-Food-Market.html

Summary

Understanding Consumer Trends and Drivers of Behavior in the French Prepared Meals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

• Better Value for Money will continue to influence product choice in Prepared Meals, in regards to both lower cost and trading-up
• Hectic lives leading to time-scarcity will continue to by the key motivator of Prepared Meals consumption in France
• Consumption of Prepared Meals among French consumers was driven by the pursuit of Indulgence
• High quality Prepared Meals which offer new taste and flavor ranges will become increasing popular in France

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the French Prepared Meals Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
Get access to:

• Key consumer demographic groups driving consumption within the French market. The figures showcase the number of times consumers of specific ages and gender consume Prepared Meals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
• Market value and volumes over 2008–2018 for France and nine other countries to give a global context.
• The degree of influence that the 20 key consumer trends identified by Canadean have on Prepared Meals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
• Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
• Examples of international and France-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of French Prepared Meals consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Prepared Meals sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Table of Contents
Definitions
Category classification and demographic definitions
Summary methodology
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context
Busy Lives and search for convenient food is driving Prepared Meals demand in France
The French Prepared Meals market currently valued at EUR3.9 billion will witness slow growth in the next five years
Ready Meals accounts for the highest share of volume consumption in the French Prepared Meals market
There were 2.0 billion Prepared Meals occasions in France with consumption higher among men and older consumers
The French Prepared Meals market is second highest among European nations, in value terms
The French Prepared Meals market is fourth highest across major countries, in volume terms

Demographic cohort consumption patterns
French males are over-consuming Prepared Meals over their female counterparts
The working class population are primarily over-consuming in the French Prepared Meals market
French men are 'heavy frequency' consumers of Prepared Meals
The French working population cohort follow 'heavy frequency' consumption of Prepared Meals

Consumer trend analysis
Busy Lives is the leading motivational factor in the French Prepared Meals market
Consumer trends influencing Prepared Meals consumption can be compared globally to highlight the degree of influence of each trend
The Changing Lifestyle mega-trend: French consumers prefer Prepared Meals that meets the requirements caused by change in lifestages
The Connectivity mega-trend: Media has a positive influence in creating a 'connect' between consumers and the product
The Convenience mega-trend: The Busy Lives of French consumers is the leading motivator for choosing Prepared Meals

The Ethics mega-trend: Prepared Meals consumption in France is least influenced by ethical concerns
The Experience & Enjoyment mega-trend: French consumers desire to indulge in Prepared Meals is influencing volume consumption
The Health & Wellness mega-trend: Health concerns will have limited influence on purchase of Prepared Meals
The Individuality mega-trend: Manufacturers offer a wide gamut of choices to cater to consumers personal taste and preference
The Trust mega-trend: The horsegate scandal will continue to influence purchase pattern of Prepared Meals in France
The Value mega-trend: When choosing Prepared Meals, French consumers desire value for money products

Innovation examples
Manufacturers of Prepared Meals are innovating across categories to target growing needs of the Spanish consumers
Global innovations on formulation and positioning can be a source of inspiration for Spanish manufacturers

Recommended actions

Appendix
An explanation of the sub-trends
Detailed methodology
About Canadean

Read the full report:
Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Prepared Meals Food Market

https://www.reportbuyer.com/product/2275801/Consumer-Trends-Analysis-Understanding-Consumer-Trends-and-Drivers-of-Behavior-in-the-French-Prepared-Meals-Food-Market.html

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Much of IT terminology is often misused and misapplied. Modernization and transformation are two such terms. They are often used interchangeably even though they mean different things and have very different connotations. Indeed, it is somewhat safe to assume that in IT any transformative effort is likely to also have a modernizing effect, and thus, we can see these as levels of improvement efforts. However, many businesses are being led to believe if they don’t transform now they risk becoming ...
"We provide DevOps solutions. We also partner with some key players in the DevOps space and we use the technology that we partner with to engineer custom solutions for different organizations," stated Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
As companies gain momentum, the need to maintain high quality products can outstrip their development team’s bandwidth for QA. Building out a large QA team (whether in-house or outsourced) can slow down development and significantly increases costs. This eBook takes QA profiles from 5 companies who successfully scaled up production without building a large QA team and includes: What to consider when choosing CI/CD tools How culture and communication can make or break implementation