|By Marketwired .||
|August 11, 2014 02:38 PM EDT||
NEWPORT BEACH, CA--(Marketwired - August 11, 2014) - CAKE, a marketing technology SaaS company, today announced the release of a white paper, The Hitchhiker's Guide to Attribution: Mapping the Customer Journey for Advertisers.
Determining attribution along the winding road to a conversion is no easy feat -- especially when it comes to digital marketing. Advertisers struggle to properly attribute online campaigns across multiple marketing channels including display, social, mobile, email, search, shopping, video and affiliate. Attribution tracking is an ongoing battle, particularly in the increasingly dynamic, complex and fragmented marketing landscape.
In this white paper, readers can further explore how multi-touch marketing attribution can increase the success of digital advertising campaigns. In particular, the document includes information about attribution, why it matters, a little about attribution models and some essential "must knows."
CAKE provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, CAKE empowers advertisers, publishers and networks with the insight to make intelligent marketing decisions. For more information on CAKE visit www.getCAKE.com.
CAKE is owned and operated by Accelerize New Media, Inc. (OTCQB: ACLZ). For more information on Accelerize New Media, visit www.accelerizenewmedia.com.
(949) 548-2253 x 257
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Apr. 26, 2017 04:15 AM EDT Reads: 1,044
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Apr. 26, 2017 04:15 AM EDT Reads: 1,206
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
Apr. 26, 2017 04:15 AM EDT Reads: 372
Apr. 26, 2017 03:45 AM EDT Reads: 471
Apr. 26, 2017 03:15 AM EDT Reads: 6,599
Apr. 26, 2017 03:00 AM EDT Reads: 3,449
Apr. 26, 2017 02:45 AM EDT Reads: 1,005
Apr. 26, 2017 02:30 AM EDT Reads: 1,445
Apr. 26, 2017 01:45 AM EDT Reads: 1,972
Apr. 26, 2017 01:45 AM EDT Reads: 1,315
Apr. 26, 2017 12:45 AM EDT Reads: 1,005
Apr. 26, 2017 12:45 AM EDT Reads: 1,314
Apr. 26, 2017 12:00 AM EDT Reads: 633
Apr. 25, 2017 11:15 PM EDT Reads: 2,314
Apr. 25, 2017 11:00 PM EDT Reads: 2,343