|By Marketwired .||
|August 11, 2014 02:38 PM EDT||
NEWPORT BEACH, CA--(Marketwired - August 11, 2014) - CAKE, a marketing technology SaaS company, today announced the release of a white paper, The Hitchhiker's Guide to Attribution: Mapping the Customer Journey for Advertisers.
Determining attribution along the winding road to a conversion is no easy feat -- especially when it comes to digital marketing. Advertisers struggle to properly attribute online campaigns across multiple marketing channels including display, social, mobile, email, search, shopping, video and affiliate. Attribution tracking is an ongoing battle, particularly in the increasingly dynamic, complex and fragmented marketing landscape.
In this white paper, readers can further explore how multi-touch marketing attribution can increase the success of digital advertising campaigns. In particular, the document includes information about attribution, why it matters, a little about attribution models and some essential "must knows."
CAKE provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, CAKE empowers advertisers, publishers and networks with the insight to make intelligent marketing decisions. For more information on CAKE visit www.getCAKE.com.
CAKE is owned and operated by Accelerize New Media, Inc. (OTCQB: ACLZ). For more information on Accelerize New Media, visit www.accelerizenewmedia.com.
(949) 548-2253 x 257
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, showed how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningful f...
Sep. 26, 2016 11:45 AM EDT Reads: 2,349
Sep. 26, 2016 11:30 AM EDT Reads: 2,531
Sep. 26, 2016 11:30 AM EDT Reads: 985
Sep. 26, 2016 11:30 AM EDT Reads: 2,557
Sep. 26, 2016 11:30 AM EDT Reads: 1,979
Sep. 26, 2016 11:15 AM EDT Reads: 1,728
Sep. 26, 2016 11:15 AM EDT Reads: 2,861
Sep. 26, 2016 11:06 AM EDT
Sep. 26, 2016 11:00 AM EDT Reads: 3,716
Sep. 26, 2016 11:00 AM EDT Reads: 986
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Sep. 26, 2016 10:45 AM EDT Reads: 2,229
Sep. 26, 2016 10:45 AM EDT Reads: 3,232
Sep. 26, 2016 10:45 AM EDT Reads: 2,600
Sep. 26, 2016 10:45 AM EDT Reads: 3,406
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Sep. 26, 2016 10:30 AM EDT Reads: 4,436