Welcome!

News Feed Item

Colorado's Largest Locally Owned Bank Announces Twitter Takeover by Well-Known Cycling Experts during USA Pro Challenge Race

Cycling Industry Veteran Jasen Thorpe and Cycling Commentator Maiko to Host Live Daily Coverage, Interviews and Q&As on FirstBank's Twitter page

LAKEWOOD, Colo., Aug. 11, 2014 /PRNewswire/ -- FirstBank, Colorado's second largest bank by deposits, announced today it has partnered with cycling expert and former journalist, Jasen Thorpe (@jasenthorpe), and recognized cycling fashion and race commentator, Maiko (@mmmaiko), to host daily updates, interviews and Q&As during the week long USA Pro Challenge professional cycling race on FirstBank's Twitter page @efirstbank.   

The Pro Challenge, which is recognized as one of the largest cycling events in North America and voted a Top 5 Race internationally according a recent poll from Cycling News, will take place Aug. 18-24 and will travel through many cities in Colorado where FirstBank has branch locations such as Aspen, Boulder, Breckenridge, Colorado Springs, Denver and Vail.

In addition to providing ongoing race coverage and updates, Thorpe and Maiko will host live Q&As and interviews with the following experts:

  • Lennard Zinn (@LennardZinn), Boulder resident and longtime technical editor/contributor at Velonews.com, Velo Magazine, owner of Zinn custom cycles and author of the go-to book on bike maintenance, "Zinn and the Art of Bicycle Maintenance," will answer audience questions on bike technology, and provide technical commentary during the USAPC through @efirstBank. Zinn's work can be found at Velonews.com, ZinnCycles.com, and http://www.velopress.com/authors/lennard-zinn/ .
  • Katie Macarelli of 303Cycling (@303Cycling) will provide real-time commentary, and help put courses, host cities and riders in a uniquely Colorado context, with advice for fans on spectating, riding opportunities and events in and around the cities. 303 Cycling is the premier source for news on all things cycling in Colorado, and your guide to engaging the cycling community wherever. 303Cycling.com.
  • Dirk Friel of TrainingPeaks (@TrainingPeaks) is among the world's leading providers of training tools for coaches and athletes alike. Friel will provide insight into the athletes' training and preparation, the realities of what it requires to perform at the level of a pro, and analysis of athlete power profiles from each stage of the race. TrainingPeaks is the Colorado-based authority on training for endurance sports and cycling. Trainingpeaks.com.
  • Sarai Snyder (@SaraiSnyder) is the founder of GirlBikeLove.com (@GirlBikeLove) and the global Cyclofemme series of rides (@Cyclofemme). Snyder is also a Boulder resident who has committed her career to expanding opportunities for women inside and outside the sport of cycling. Snyder will join us to talk women's cycling, events and Colorado riding opportunities.
  • Jen See (@_Gavia_) is a regular contributor to the most popular US cycling titles and websites, and has built considerable experience reporting on the personalities within the peloton and the broader racing community. She will be sharing these experiences and related insights with us during the race.
  • Ryan Muncy of Rachershots (Racershots.com) The Colorado-based cycling photographer will be providing daily photography from within the peloton and behind the scenes.

"We're excited for the opportunity to help FirstBank showcase their commitment to the communities and customers that they serve, and especially to do so in conjunction with their support of the USA Pro Challenge bike race," said Jasen Thorpe, president of Thorpe Marketing. "We get to do this while engaging Colorado's healthy, active, outdoor-minded population and while working with some of Colorado's most noteworthy contributors to the sport of cycling. We hope everyone will join us on Twitter @eFirstBank during the race. We're going to have a lot of fun with it."

"We wanted to provide our customers and cycling fans a unique experience and insight into one of the nation's most anticipated races, which is why we're so excited to have Jasen and Maiko host our Twitter account and conduct interviews with so many recognized cycling experts," said Jim Reuter, Executive Vice President of FirstBank Holding Company. "This year's USA Pro Challenge is going to be exciting and we're looking forward to supporting it and providing fans interesting and fun information in real-time."

2014 represents the second year FirstBank has been a major partner of the USA Pro Challenge. Partnering with USA Pro Challenge and other organizations is part of FirstBank's commitment to be highly active with local communities where its employees live and work. All officers at FirstBank's 115 locations sit on boards of nonprofits and causes they're passionate about. The company also donated more than $5 million to nonprofits in Arizona, California and Colorado last year.

About FirstBank
FirstBank operates more than 115 locations in Colorado, Arizona and California.  FirstBank is the largest locally owned banking organization in Colorado, serving more than 600,000 customers. Since 2000, FirstBank has contributed more than $45 million and thousands of volunteer hours to charitable organizations. FirstBank is unique in that a majority of its stock is owned by management and employees. For more information, go to www.efirstbank.com.

About Thorpe Marketing
Based in Boulder, CO, Thorpe Marketing offers a complete range of marketing services and exists to help its clients successfully engage enthusiast markets. Specializing in endurance and outdoor sports, Thorpe Marketing emphasizes authentic approaches to media relations and retail research and marketing. ThorpeMarketing.com.

About the USA Pro Challenge
Referred to as "America's Race," the USA Pro Challenge will take place August 18-24, 2014. For seven consecutive days, the world's top athletes race through the majestic Colorado Rockies, reaching higher altitudes than they've ever had to endure. One of the largest cycling events in U.S. history and the largest spectator event in the history of the state, the USA Pro Challenge continues to set records in professional cycling by taking the riders to unprecedented elevations. Featuring a challenging course, the fourth annual race will spotlight the best of the best in professional cycling and some of America's most beautiful scenery.

More information can be found online at www.USAProChallenge.com and on Twitter at @USAProChallenge.

SOURCE FirstBank

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...