Welcome!

News Feed Item

Colorado's Largest Locally Owned Bank Announces Twitter Takeover by Well-Known Cycling Experts during USA Pro Challenge Race

Cycling Industry Veteran Jasen Thorpe and Cycling Commentator Maiko to Host Live Daily Coverage, Interviews and Q&As on FirstBank's Twitter page

LAKEWOOD, Colo., Aug. 11, 2014 /PRNewswire/ -- FirstBank, Colorado's second largest bank by deposits, announced today it has partnered with cycling expert and former journalist, Jasen Thorpe (@jasenthorpe), and recognized cycling fashion and race commentator, Maiko (@mmmaiko), to host daily updates, interviews and Q&As during the week long USA Pro Challenge professional cycling race on FirstBank's Twitter page @efirstbank.   

The Pro Challenge, which is recognized as one of the largest cycling events in North America and voted a Top 5 Race internationally according a recent poll from Cycling News, will take place Aug. 18-24 and will travel through many cities in Colorado where FirstBank has branch locations such as Aspen, Boulder, Breckenridge, Colorado Springs, Denver and Vail.

In addition to providing ongoing race coverage and updates, Thorpe and Maiko will host live Q&As and interviews with the following experts:

  • Lennard Zinn (@LennardZinn), Boulder resident and longtime technical editor/contributor at Velonews.com, Velo Magazine, owner of Zinn custom cycles and author of the go-to book on bike maintenance, "Zinn and the Art of Bicycle Maintenance," will answer audience questions on bike technology, and provide technical commentary during the USAPC through @efirstBank. Zinn's work can be found at Velonews.com, ZinnCycles.com, and http://www.velopress.com/authors/lennard-zinn/ .
  • Katie Macarelli of 303Cycling (@303Cycling) will provide real-time commentary, and help put courses, host cities and riders in a uniquely Colorado context, with advice for fans on spectating, riding opportunities and events in and around the cities. 303 Cycling is the premier source for news on all things cycling in Colorado, and your guide to engaging the cycling community wherever. 303Cycling.com.
  • Dirk Friel of TrainingPeaks (@TrainingPeaks) is among the world's leading providers of training tools for coaches and athletes alike. Friel will provide insight into the athletes' training and preparation, the realities of what it requires to perform at the level of a pro, and analysis of athlete power profiles from each stage of the race. TrainingPeaks is the Colorado-based authority on training for endurance sports and cycling. Trainingpeaks.com.
  • Sarai Snyder (@SaraiSnyder) is the founder of GirlBikeLove.com (@GirlBikeLove) and the global Cyclofemme series of rides (@Cyclofemme). Snyder is also a Boulder resident who has committed her career to expanding opportunities for women inside and outside the sport of cycling. Snyder will join us to talk women's cycling, events and Colorado riding opportunities.
  • Jen See (@_Gavia_) is a regular contributor to the most popular US cycling titles and websites, and has built considerable experience reporting on the personalities within the peloton and the broader racing community. She will be sharing these experiences and related insights with us during the race.
  • Ryan Muncy of Rachershots (Racershots.com) The Colorado-based cycling photographer will be providing daily photography from within the peloton and behind the scenes.

"We're excited for the opportunity to help FirstBank showcase their commitment to the communities and customers that they serve, and especially to do so in conjunction with their support of the USA Pro Challenge bike race," said Jasen Thorpe, president of Thorpe Marketing. "We get to do this while engaging Colorado's healthy, active, outdoor-minded population and while working with some of Colorado's most noteworthy contributors to the sport of cycling. We hope everyone will join us on Twitter @eFirstBank during the race. We're going to have a lot of fun with it."

"We wanted to provide our customers and cycling fans a unique experience and insight into one of the nation's most anticipated races, which is why we're so excited to have Jasen and Maiko host our Twitter account and conduct interviews with so many recognized cycling experts," said Jim Reuter, Executive Vice President of FirstBank Holding Company. "This year's USA Pro Challenge is going to be exciting and we're looking forward to supporting it and providing fans interesting and fun information in real-time."

2014 represents the second year FirstBank has been a major partner of the USA Pro Challenge. Partnering with USA Pro Challenge and other organizations is part of FirstBank's commitment to be highly active with local communities where its employees live and work. All officers at FirstBank's 115 locations sit on boards of nonprofits and causes they're passionate about. The company also donated more than $5 million to nonprofits in Arizona, California and Colorado last year.

About FirstBank
FirstBank operates more than 115 locations in Colorado, Arizona and California.  FirstBank is the largest locally owned banking organization in Colorado, serving more than 600,000 customers. Since 2000, FirstBank has contributed more than $45 million and thousands of volunteer hours to charitable organizations. FirstBank is unique in that a majority of its stock is owned by management and employees. For more information, go to www.efirstbank.com.

About Thorpe Marketing
Based in Boulder, CO, Thorpe Marketing offers a complete range of marketing services and exists to help its clients successfully engage enthusiast markets. Specializing in endurance and outdoor sports, Thorpe Marketing emphasizes authentic approaches to media relations and retail research and marketing. ThorpeMarketing.com.

About the USA Pro Challenge
Referred to as "America's Race," the USA Pro Challenge will take place August 18-24, 2014. For seven consecutive days, the world's top athletes race through the majestic Colorado Rockies, reaching higher altitudes than they've ever had to endure. One of the largest cycling events in U.S. history and the largest spectator event in the history of the state, the USA Pro Challenge continues to set records in professional cycling by taking the riders to unprecedented elevations. Featuring a challenging course, the fourth annual race will spotlight the best of the best in professional cycling and some of America's most beautiful scenery.

More information can be found online at www.USAProChallenge.com and on Twitter at @USAProChallenge.

SOURCE FirstBank

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists l...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to max...
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...