Welcome!

News Feed Item

Colorado's Largest Locally Owned Bank Announces Twitter Takeover by Well-Known Cycling Experts during USA Pro Challenge Race

Cycling Industry Veteran Jasen Thorpe and Cycling Commentator Maiko to Host Live Daily Coverage, Interviews and Q&As on FirstBank's Twitter page

LAKEWOOD, Colo., Aug. 11, 2014 /PRNewswire/ -- FirstBank, Colorado's second largest bank by deposits, announced today it has partnered with cycling expert and former journalist, Jasen Thorpe (@jasenthorpe), and recognized cycling fashion and race commentator, Maiko (@mmmaiko), to host daily updates, interviews and Q&As during the week long USA Pro Challenge professional cycling race on FirstBank's Twitter page @efirstbank.   

The Pro Challenge, which is recognized as one of the largest cycling events in North America and voted a Top 5 Race internationally according a recent poll from Cycling News, will take place Aug. 18-24 and will travel through many cities in Colorado where FirstBank has branch locations such as Aspen, Boulder, Breckenridge, Colorado Springs, Denver and Vail.

In addition to providing ongoing race coverage and updates, Thorpe and Maiko will host live Q&As and interviews with the following experts:

  • Lennard Zinn (@LennardZinn), Boulder resident and longtime technical editor/contributor at Velonews.com, Velo Magazine, owner of Zinn custom cycles and author of the go-to book on bike maintenance, "Zinn and the Art of Bicycle Maintenance," will answer audience questions on bike technology, and provide technical commentary during the USAPC through @efirstBank. Zinn's work can be found at Velonews.com, ZinnCycles.com, and http://www.velopress.com/authors/lennard-zinn/ .
  • Katie Macarelli of 303Cycling (@303Cycling) will provide real-time commentary, and help put courses, host cities and riders in a uniquely Colorado context, with advice for fans on spectating, riding opportunities and events in and around the cities. 303 Cycling is the premier source for news on all things cycling in Colorado, and your guide to engaging the cycling community wherever. 303Cycling.com.
  • Dirk Friel of TrainingPeaks (@TrainingPeaks) is among the world's leading providers of training tools for coaches and athletes alike. Friel will provide insight into the athletes' training and preparation, the realities of what it requires to perform at the level of a pro, and analysis of athlete power profiles from each stage of the race. TrainingPeaks is the Colorado-based authority on training for endurance sports and cycling. Trainingpeaks.com.
  • Sarai Snyder (@SaraiSnyder) is the founder of GirlBikeLove.com (@GirlBikeLove) and the global Cyclofemme series of rides (@Cyclofemme). Snyder is also a Boulder resident who has committed her career to expanding opportunities for women inside and outside the sport of cycling. Snyder will join us to talk women's cycling, events and Colorado riding opportunities.
  • Jen See (@_Gavia_) is a regular contributor to the most popular US cycling titles and websites, and has built considerable experience reporting on the personalities within the peloton and the broader racing community. She will be sharing these experiences and related insights with us during the race.
  • Ryan Muncy of Rachershots (Racershots.com) The Colorado-based cycling photographer will be providing daily photography from within the peloton and behind the scenes.

"We're excited for the opportunity to help FirstBank showcase their commitment to the communities and customers that they serve, and especially to do so in conjunction with their support of the USA Pro Challenge bike race," said Jasen Thorpe, president of Thorpe Marketing. "We get to do this while engaging Colorado's healthy, active, outdoor-minded population and while working with some of Colorado's most noteworthy contributors to the sport of cycling. We hope everyone will join us on Twitter @eFirstBank during the race. We're going to have a lot of fun with it."

"We wanted to provide our customers and cycling fans a unique experience and insight into one of the nation's most anticipated races, which is why we're so excited to have Jasen and Maiko host our Twitter account and conduct interviews with so many recognized cycling experts," said Jim Reuter, Executive Vice President of FirstBank Holding Company. "This year's USA Pro Challenge is going to be exciting and we're looking forward to supporting it and providing fans interesting and fun information in real-time."

2014 represents the second year FirstBank has been a major partner of the USA Pro Challenge. Partnering with USA Pro Challenge and other organizations is part of FirstBank's commitment to be highly active with local communities where its employees live and work. All officers at FirstBank's 115 locations sit on boards of nonprofits and causes they're passionate about. The company also donated more than $5 million to nonprofits in Arizona, California and Colorado last year.

About FirstBank
FirstBank operates more than 115 locations in Colorado, Arizona and California.  FirstBank is the largest locally owned banking organization in Colorado, serving more than 600,000 customers. Since 2000, FirstBank has contributed more than $45 million and thousands of volunteer hours to charitable organizations. FirstBank is unique in that a majority of its stock is owned by management and employees. For more information, go to www.efirstbank.com.

About Thorpe Marketing
Based in Boulder, CO, Thorpe Marketing offers a complete range of marketing services and exists to help its clients successfully engage enthusiast markets. Specializing in endurance and outdoor sports, Thorpe Marketing emphasizes authentic approaches to media relations and retail research and marketing. ThorpeMarketing.com.

About the USA Pro Challenge
Referred to as "America's Race," the USA Pro Challenge will take place August 18-24, 2014. For seven consecutive days, the world's top athletes race through the majestic Colorado Rockies, reaching higher altitudes than they've ever had to endure. One of the largest cycling events in U.S. history and the largest spectator event in the history of the state, the USA Pro Challenge continues to set records in professional cycling by taking the riders to unprecedented elevations. Featuring a challenging course, the fourth annual race will spotlight the best of the best in professional cycling and some of America's most beautiful scenery.

More information can be found online at www.USAProChallenge.com and on Twitter at @USAProChallenge.

SOURCE FirstBank

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
For far too long technology teams have lived in siloes. Not only physical siloes, but cultural siloes pushed by competing objectives. This includes informational siloes where business users require one set of data and tech teams require different data. DevOps intends to bridge these gaps to make tech driven operations more aligned and efficient.
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors!
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.