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Accenture Positioned as ‘Front Runner’ in Working with Clients to Take Advantage of Digital Business and Technology Solutions According to Report by HfS Research

Accenture (NYSE:ACN) has been named a ‘Front Runner’ by Horses for Sources (HfS) Research in its first Digital Transformation Services Blueprint Primer Report.

The report assessed service providers based on their ability to execute and provide innovative solutions to clients embarking on digital transformation projects, and how they are working with clients to take advantage of digital as a market-changing opportunity. As a ‘front runner,’ the report asserts that Accenture is driving and defining the change of digital transformation.

“With the recent launch of Accenture Digital, Accenture is a stand-out front runner in the Digital Transformation services market,” said Ned May, HfS analyst and author of the report. “By integrating Accenture Interactive, Analytics and Mobility into Accenture Digital, Accenture now has the organizational structure to best leverage its industry expertise and global delivery skills, and is a leader of the pack in terms of the integrated capabilities, industry depth and global delivery capability it brings to clients’ digital transformation needs.”

In the report, HfS rates service providers based on their mobility, analytics and cloud services, and includes findings from recent reports on enterprise mobility services, enterprise analytics services, and cloud infrastructure services, as well as the HfS annual enterprise buyer survey, soon-to-be published research on cloud integration services, and ongoing briefings on all of these markets.

“The application of digital technologies has created an entirely new set of opportunities and challenges for our clients,” said Mike Sutcliff, group chief executive, Accenture Digital. “We launched Accenture Digital to better integrate and further expand the extensive capabilities that we've developed in digital marketing, mobility and analytics. We are well-positioned to deliver real value to our clients as they realize, and benefit from, the fundamental changes that digital transformation can bring to their organizations.”

According to the HfS report, digital transformation is already here and leading enterprises are adopting technologies such as mobile, analytics and cloud to drive business gains or risk being left behind. While assessing what service providers are doing to help clients succeed with their digital transformations, a number of Accenture’s strengths were outlined, including:

  • Accenture Analytics: “Accenture has very strong capabilities and a vision across the analytics value chain, from strategy and analytics roadmap development to ongoing decision support and advanced modelling.”
  • Accenture Mobility: “The company is extremely innovative in its view of “mobile” as it goes well beyond devices with a broad vision around connected products.”
  • Accenture Interactive: “Depth of digital marketing combines deep understanding of CMO challenges with strong technical capabilities around analytics.”
  • Accenture Cloud: “Accenture is very capable of linking generic Cloud Infrastructure Services to industry-specific solutions given its long track record of successful business transformation projects.”

“As the report states, while digital transformation is well underway, we’re still in the early stages of this major shift in how businesses in every industry operate. It’s an exciting time for Accenture Digital to be right out front as business models and markets change shape – perhaps unrecognizably – and we are looking forward to continuing to work closely with our clients to deliver better business outcomes through digital technologies,” added Sutcliff.

About Accenture

Accenture is a global management consulting, technology services and outsourcing company, with more than 293,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com.

Accenture Digital, comprised of Accenture Analytics, Accenture Interactive and Accenture Mobility, offers a comprehensive portfolio of business and technology services across digital marketing, mobility and analytics. From developing digital strategies to implementing digital technologies and running digital processes on their behalf, Accenture Digital helps clients leverage connected and mobile devices; extract insights from data using analytics; and enrich end-customer experiences and interactions, delivering tangible results from the virtual world and driving growth. Learn more about Accenture Digital at www.accenture.com/digital.

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