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Domain.com Launches New York City’s Most Anticipated New Icon, The .NYC Domain Extension
|By Business Wire
|August 12, 2014 05:00 AM EDT
Domain.com, part of Endurance
International Group (NASDAQ:EIGI), and a global leader in domain
names, today announced its launch of New York City's hotly
anticipated new digital real estate, the .NYC domain extension.
Domain.com encourages all New York City businesses, organizations, and
residents with a physical address in New York City that want to own part
of the New York brand to spread the news and secure the names they want
by pre-registering their own unique .NYC
domains during Domain.com’s exclusive "Landrush" phase.
The high-profile .NYC, one of over 150 new domain extensions launched
this year, is one of the most anticipated city-based domain extensions
to date. As the official domain extension of the city described as the
financial and cultural leader of the world with more than 8.4 million
people who speak as many as 800 languages, .NYC represents a pioneering
new class of geographic domain extensions that have both local and
“Anyone who’s ever visited Manhattan knows that the city transmits a
certain lively entrepreneurial energy that’s catching and contagious,”
said Brian Unruh, General Manager for Domain.com. “New York City
represents unlimited possibility. This first ever .NYC Landrush is a
momentous, once-in-a-generation opportunity for New Yorkers to indelibly
link themselves to the official history and future of New York,” added
The perfect brand icon for a city that refuses to sleep, the .NYC
domain extension signifies New York City itself. Local businesses
that use a .NYC domain can infuse their websites, social media, and
marketing with the fiercely local, world-class cachet of New York City.
“Any concept that can harness New York’s enthusiasm is incredibly
powerful. For local NYC businesses and tech startups that want to
leverage the power of brand New York to leap industry conventions and
disrupt markets, a .NYC web address is the perfect propellant,” added
Businesses, organizations, and residents of the five boroughs interested
in increasing their chances of securing the names they want should order
during the Priority Pre-Registration (also called Landrush) period for
early access. If two or more people apply for the same domain name
during this period, an auction will determine who is awarded the domain.
Domain.com customers who are not awarded the domain names they applied
for will receive a full refund.
The Priority Pre-Registration/Landrush phase ends October 3, 2014. On
October 8, the .NYC domain extension enters General Availability, and
.NYC domains can be searched for and registered immediately in real-time.
To learn more about .NYC and place an order, visit www.domain.com/domains/tlds/nyc.bml
To learn more about Domain.com, visit www.domain.com.
Helping individuals and businesses become successful online since 2000,
Domain.com delivers high quality, reliable domain name registration and
web hosting services at affordable prices. Domain.com, an
ICANN-accredited registrar, offers a full range of solutions to create
and market websites including web hosting, VPS hosting, email, SSL
certificates, website design, and email marketing. For more information
About Endurance International Group
Endurance International Group is a leading provider of cloud-based
platform solutions designed to help small and medium-sized businesses
succeed online. Endurance serves over 3.7 million subscribers through a
family of brands that includes Bluehost, HostGator, Domain.com, FatCow,
iPage, BigRock and MOJO Marketplace. Endurance is headquartered in
Burlington, Massachusetts, has a presence in Asia and the Americas, and
employs over 2,500 people. Endurance provides a comprehensive suite of
over 150 products and services that includes web presence and mobile
sites, email and e-commerce solutions, as well as more advanced
offerings, such as SEO services, scalable computing, security, storage
and backup, online marketing and productivity solutions. For more
information, visit www.endurance.com.
Domain.com and the Domain.com logo are trademarks of Endurance
International Group – West, Inc. Endurance International Group and the
compass logo are trademarks of The Endurance International Group, Inc.
Other brand names of Endurance International Group are trademarks of The
Endurance International Group, Inc. or its subsidiaries.
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