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News Feed Item and Feed The Children Team Up to Help Children and Their Families See the World Through Healthier Eyes

Over 10,000 Families In the U.S. to Receive Free Prescription Eyeglasses

AUSTIN, Texas, Aug. 12, 2014 /PRNewswire/ -- Leading online value-priced eyewear retailer (EBD), today announced that it has partnered with Feed The Children to provide over 10,400 pairs of prescription glasses to children and adults in impoverished communities who might not otherwise have access to necessary corrective eyewear. EyeBuyDirect's donation will be distributed by non-profit organization Feed The Children and administered through eye clinics managed by Medical Director, Dr. Larry Biehler. Dr. Biehler has led over 135 healthcare teams throughout the U.S and abroad to provide general health services and eye exams to those in need.

Eyeglasses bagged and sorted by prescription before being taken out and distributed in product packaging. Photo taken at Feed The Children eye clinic at Kingfisher First Baptist Church, Oklahoma, on July 19, 2014

"Glasses can be very expensive, and for people living on meager incomes, they are often forced to make a decision to buy either food or glasses. That's not a decision that anyone should have to make, so we're grateful for EyeBuyDirect's generous donation," said Dr. Biehler. "We're absolutely thrilled with the quality of the glasses. They're new, clean and come in a sturdy case with a cleaning cloth, which means that our patients will have access to comfortable and desirable eyeglasses."

Nearly 1 in 4 children in the United States and 2.5 billion people worldwide require vision correction but do not receive it. Due to lack of financial resources or access to eye care professionals; many suffer from impaired vision. This number is predicted to grow to 3.2 billion by 2050. For underserved children, the lack of eye care and vision correction can lead to social, educational and economic disadvantages. The Vision Impact Institute, which analyzes the social and economic impact of this problem on countries across the globe, has shown that children who do not receive proper vision correction exhibit a decrease in class participation and self-confidence and an increase in disruptive behavior. Also, a child with poor vision is exponentially more likely to drop out of school as a result of chronically reduced academic performance.

"We believe that everyone should have access to clear vision," said Roy Hessel, CEO, "We provide affordable frames and prescription lenses to ensure broad consumer access to corrective eye wear. It is our mission to provide help to various communities and populations in need of glasses through Feed The Children and other organizations; and we offer affordable, high quality glasses every single day for those who might have greater resources, but no less a need for quality corrective eye wear."

"At Feed the Children, we believe in a world where no child goes to bed hungry -- a world in which kids grow up wide-eyed, curious, playful, eager to learn, strong, joyful, and full of dreams," said Kevin Hagan, Feed the Children president and CEO. "But we know that in order for them to enjoy life as kids, they need access to basic health resources, including eyewear. We're incredibly proud to partner with who shares in the importance of our work to help kids be kids around the world."

The next Feed The Children eye clinic will occur on September 20, 2014 at El Reno Trinity Baptist Church, 1201 E. Rogers St., El Reno, Oklahoma at 8:15 a.m.


Founded in 2005, EyeBuyDirect is the leading online retailer for stylish, high-quality, value-priced lenses and eyewear. EyeBuyDirect offers prescription glasses and frames for as low as $6.00 and provides consumers with thousands of dazzling variations on hundreds of styles that satisfy every taste and lifestyle. EyeBuyDirect owns and operates the entire production and distribution of its lenses and frames, enabling the company to pass along unmatched savings to quality and value-conscious consumers. EyeBuyDirect is committed to access and equality in vision care, and has donated thousands of glasses to organizations worldwide. Since 2012, EyeBuyDirect has been part of Essilor International's family of brands. For more information about our social responsibility, please visit:

About Feed The Children

Founded in 1979, Feed The Children is one of the largest international charities based in the U.S., with the mission of providing hope and resources for those without life's essentials. Feed The Children is accredited by the BBB Wise Giving Alliance and has a 4-star rating from Charity Navigator. Using an integrated approach to defeat hunger, Feed The Children distributed over $344 million in food, essentials and medicine to over 10 million individuals in the United States, and 23 other countries in fiscal year 2013. For more information, visit

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